The automaker is using the occasion of the record-breaking Altima to crow a little bit about the impressive stats for the 2013 car, as well. Nissan says that both transaction price and residuals are trending upward compared with Altimas past, and that 25 percent of those that have purchased the 2013 car traded in a Toyota or a Honda to do so.
Certainly the strong Altima sales have helped Nissan's fortunes as a whole, too. By our own reporting the maker's sales were up by nearly 10 percent, year-over-year, in November.
- Altima sells 4 millionth unit while making 2012 highest sales year in history of the nameplate –
This month, the 4 millionth Altima was delivered to a U.S. customer, simultaneously pushing the nameplate above the previous 2007 record of 284,762 unit sales.
The 2013 Altima's performance has become increasingly competitive in the mid-size sedan segment. The new Altima transaction price and residual value both have maintained an upward trend compared to previous model years. Nissan's conquest sales show that nearly 25 percent of 2013 Altima buyers are former Toyota or Honda owners, and 11.6 percent traded a premium brand for an Altima.
"Since the first Altima rolled off the line at the Nissan Smyrna Vehicle Assembly plant in 1992, the nameplate's reputation for quality and reliability has grown stronger with each new model," said Brian Carolin, senior vice president of sales and marketing. "The 2013 Altima lives up to this standard with its five-star NCAP safety rating, and it adds best-in-class fuel economy as well as class-leading style and content."
The 2013 Altima, which is the brand's leading seller, has been on sale since August, is manufactured in Nissan's manufacturing plants in Smyrna, Tenn., and in Canton, Miss., which employ about 12,000 workers.
Altima was the first in Nissan's product blitz of five vehicles in 15 months, and it boasts a suite of innovative features including a best-in-segment fuel economy of 38 mpg highway (2.5-liter engine). The vehicle delivers distinguished exterior styling with a strong presence and excellent aerodynamics, an upscale interior with premium materials and an outstanding balance of ride comfort, stability and handling that makes the car fun to drive. Other exclusives include active under-steer control and convenience features such as "Easy Fill Tire Alert." Altima introduced lane departure warning to the segment. Learn more at www.NissanUSA.com/Altima.