• Dec 21, 2012
A good time to get a new Nissan Leaf (through select dealers) is between now and January 2, 2013. That's because there's a $9,775 cashback offer through Nissan's finance arm, Nissan Motor Acceptance Corp. There are few transaction details available on the dealer websites, but the offer appears to be limited to lease deals.

The offer started at the beginning of December and ends before the new, refreshed 2013 model is launched at the North American International Auto Show in Detroit. Nissan is keeping quiet about details on the new model, but it's expected to be available with lower equipment levels and have a lower price tag then the current offerings.

Building the new Leaf at its Tennessee plant will help reduce costs and pricing. The company was a bit humbled by the experience of talking up lofty goals and then seeing sales not quite hit that level, though Leaf sales did start to rise back again in November. The Leaf does cost more than other, similar-sized vehicles, even with federal tax credits and state incentives. Weak resale values haven't helped any, either.

After two years on the market, the Leaf looks likes it's ready to be more competitive with other electric cars through its marketing campaign and dealer network. Will the cheaper 2013 Leaf reach price sensitive, skeptical consumers?


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    • 1 Second Ago
  • 26 Comments
      Peter
      • 2 Years Ago
      It does beg the question as to what will be the price of the locally built ones, if they are discounting the ones on the lot to this extent in somewhat obvious anticipation. It does sound like sales will be up in 2013
        SVX pearlie
        • 2 Years Ago
        @Peter
        Model Year closeout always sees more cash on the hood, so the fact that Nissan wants to clear the inventory isn't a surprise. Remember those sweetheart deals on the previous-year Volts earlier this summer? Yeah, same deal, different timing. Clearing the lots for the 2013 model year. Then, there's the Year End Closeout, to put good numbers up for the year. Not surprising there, either. With 10 days to go, there are still 1,400 Leaf available nationally. By this time, Nissan should have moved 1,000+ cars, based on November's sales rate, and be targeting to move a big chunk of the remaining cars. If we look at the MSRPs, they're $38k, so $9.8k off is a bit over 25%. That's probably about 5% more than it needs to be, but good for the new buyer. Not so much if you pulled the trigger on a "buy" early last month here in Cali - your car just depreciated from $28k down to $18k. Getting back to the start, will the Leaf have a MSRP under $30k? I don't know. With both Smyrna and Gunma, Nissan has a *lot* of very expensive physical plant to pay for, and they've always wanted to recover the cost via volume. If I had to guess, I'd think $32k would be the new number - slightly less than the Spark EV, and what Nissan originally suggested people would pay.
          Spec
          • 2 Years Ago
          @SVX pearlie
          I'm guessing they'll price the newer Leaf at $33K . . . a little more than the Spark because the Leaf has a bigger batter and is a bit more refined.
          MTN RANGER
          • 11 Hours Ago
          @SVX pearlie
          That sounds about right to me. I really doubt they could go less than $32k.
      • 2 Years Ago
      This deal is a steal. My friend who commutes 80 miles a day was spending $800/month for car payment plus gas ($400 car payment, $400 gas) and now is paying $300/month for $200 LEAF lease and $100 in electricity. My mom just leased a LEAF and after the gas savings is paying $116 a month, less than the depreciation on the Volvo she sold that only got 21 mpg. Check out her story at http://www.cecsb.org/item/mikki-j-is-driving-an-electric-car-for-116month
        Ford Future
        • 2 Years Ago
        I love it as Americans learn how to do math. It's inspiring. Thanks for the story.
      Spec
      • 2 Years Ago
      $9775 off MSRP! Wow! That sounds pretty great! $38,270 MSRP. Ouch! Well . . . it is still a pretty good deal when you add the $7500 tax-credit and $2500 California rebate on top of that. If I didn't already have an EV, I'd probably do this.
      Dave
      • 2 Years Ago
      Now add 75 miles to the range and 50,000 miles to the battery life, and you have a winner.
        Peter
        • 2 Years Ago
        @Dave
        An increased size battery will likely have a longer life (which the manufacturer can warranty) as it will not be cycled so heavily by most users. Be that said batteries are still expensive and I somehow doubt that they will be able to appreciably increase range AND decrease cost.
          chanonissan
          • 2 Years Ago
          @Peter
          battery not only expensive big and heavy, the leaf is a small car and it platform small, it cannot hold a 40kw battery pack, to put a 40kw battery pack, they need a larger platform, that is what some people do not realize, they are just talking nissan need to extend range. But the real issue is that the platform need to change to accomodate a 40 kw battery and it need to be light just like the telsa. That is why most of these small car range cannot go beyond 100 easily, but as technology increase the range will.
        Spec
        • 2 Years Ago
        @Dave
        It is already a winner at that price. You'll be saving $1500/year in gasoline costs. And you can add to that no oil changes, no smog testing/repairs, an HOV lane sticker, etc.
          Maddoxx
          • 11 Hours Ago
          @Spec
          That HOV sticker is the coveted Gem nothing beats saving time sitting in bumper to bumper traffic
      Marcopolo
      • 2 Years Ago
      @ Spec, SVX Pearlie, Michael Chiacos, Greg etc, I might be wrong, but after reading this article, this doesn't appear to be much of a deal. (except for those who don't normally qualify for the Fed tax credit) My assumption is that Nissan Finance (as the purchaser), will claim the tax credit, so the new price isn't that much different than the old price. (Probably why there are so few details available). Nissan are obviously hoping that the optimistic speculation about cheaper pricing will re-create interest in the slow selling Leaf.
        SVX pearlie
        • 11 Hours Ago
        @Marcopolo
        So it's lease-only? In California? Then Nissan is simply giving the $7500 Federal credit + the $2500 California credit, minus a $225 processing fee. If so, you're leasing the car at full price, with an extra $225 cash upfront. That's utter crap.
          SVX pearlie
          • 11 Hours Ago
          @SVX pearlie
          It's the ABG headlines that irritate. If it had simply reported: "Nissan dealer offering up to $9,775 off California Leaf leases" instead of "Nissan dealers offering up to $9,775 off new Leaf purchases" It would have been accurate, and realistic. Saved us all a lot of trouble.
          Maddoxx
          • 11 Hours Ago
          @SVX pearlie
          The details aren't out yet, it's only speculation and assumption. California doesn't really have that bad of a problem selling the Leaf. It's other places like the Midwest and east coast that does needs to pick up on sales. The credits would work much better in those regions.
          Marcopolo
          • 11 Hours Ago
          @SVX pearlie
          @ SVX pearlie ABG used to have a very sincere Nissan Sales employee who commented regularly, perhaps he could explain this seemingly disingenuous offer ?
      Ford Future
      • 2 Years Ago
      Nissan's web site, has an offer for $219 a month for 3 years, with a $1999 downpayment( including 1st month of the lease ). So, you're spending less then $!0,000 over three years on the car. But most Americans will save over $133 in gas expense. With about $33 a month in extra electric expense. With the fuel savings your 3 year expense is less the $7000. An in a new car every 3 years. It's only the SV model. You need a local participating dealer. Sounds good to me.
      Greg
      • 2 Years Ago
      That plus the fed rebate of $7500 would put the Leaf close to $20k. An EV at that price is completely worth it.
        SVX pearlie
        • 2 Years Ago
        @Greg
        In Cali, it'd start at $18.5k - basically price-competitive with the Nissan Versa. That's a very ballsy play, as it pushes the EV cost premium do nearly nothing. Nissan would be pushing back against the entire industry here, trying to prevent any other OEMs from being able to recover big investment costs. If that happens and holds, probably only GM can match them. I wouldn't put it past Ghosn, as he likes to roll the dice.
        Michael
        • 2 Years Ago
        @Greg
        It's only on lease deals not purchases according to the article, hopefully leasees will be allowed to purchase the car at the end of the 3 years or otherwise they ain't saving a penny. Good marketing gimmick though.
          Michael
          • 11 Hours Ago
          @Michael
          Also, not sure but I don't think leasees get a rebate as they don't actually own the car.
      SVX pearlie
      • 2 Years Ago
      On Autotrader, there are 1,302 NEW Nissan Leaf for sale, as low as $18k, about 25% listed under $30k, and some are saying the price is after $7500 Federal rebate - it looks like the marketing "deal" is making its way through to the dealers. At 1,320, the stock level has been pretty constant from last month. Not sure how strong Nissan's number will be. OTOH, there are 3,405 NEW Chevy Volt for sale. It looks like GM pumped production for the USDM to close out the month. Assuming that the production news got out, we could potentially see a solid 4k, 5k or higher number based on deferred sales from November. I wonder how good of a number they'll post.
      noevfud
      • 2 Years Ago
      Very old news ABG, very old news.
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