Fresh off the launch of the stylish new MKZ sedan, the newly named Lincoln Motor Company is reportedly preparing for a lineup expansion. According to TheDetroitBureau.com, the first new product joining the Lincoln brand is a small crossover based on the Ford Escape said to be called the MKC. We saw this machine testing a few months ago, and while we were hoping the name might be reserved for a future two-door model or even the diminutive Concept C hatchback, it looks like the "C" will stand for compact crossover instead.

The report also says that this crossover will be making its debut next month at the 2013 Detroit Auto Show, so we'll have to wait until then to see what the new model looks like. Unlike the MKX, which is based off the Ford Edge, we would expect there to be a lot more differentiation between the MKC and the Escape like Ford managed to do with the newest Fusion and MKZ.

In addition to the new MKC, the article states new MKS and Navigator designs are expected to debut by 2014.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 118 Comments
      Basil Exposition
      • 2 Years Ago
      "small crossover based on the Ford Escape" This had better look absoloutly NOTHING like an Escape...
        The Wasp
        • 2 Years Ago
        @Basil Exposition
        It doesn't really matter -- people aware of that detail will call it a 'Lincoln Escape' no matter how distinct it ends up being. People unaware of the shared platform will have a less biased point of view. Is there anything fundamentally wrong with the Escape?
          TrueDat
          • 2 Years Ago
          @The Wasp
          "people aware of that detail will call it a 'Lincoln Escape' no matter how distinct it ends up being." so that's roughly what? 100,000 people? you have to remember, there aren't a lot of "us" out there. 95% of consumers don't know sh*t about cars.
          • 2 Years Ago
          @The Wasp
          [blocked]
          Jai302
          • 2 Years Ago
          @The Wasp
          VW Audi same **** different colour. The new MKZ looks lightyears better than anything ever made by Audi except the rebadged Gallardo
          • 2 Years Ago
          @The Wasp
          [blocked]
      Matthew Dawson
      • 2 Years Ago
      *flips table* WELL, whatever. Was hoping that the MKC might be something interesting, maybe even the bizarre, almost French-like, Concept C based on the Focus platform. Wanna bet the final product will look pretty much just like the MKZ design forced onto crossover proportions? Look, I actually think working on substantial, but subtle improvements is actually a good thing for LIncoln to focus on in the long run. All of us armchair enthusiasts just want all new models every five minutes, but that isn't really the way to success for most carmakers. HOWEVER, Lincoln needs SOMETHING that shakes things up and lets people know they've changed or else everyone will assume that it's just the same ol' thing as before and fail to notice that they are hard at work making better cars. The MKS is actually a really very good car, but no one's noticed because Lincoln has been way too subtle about everything it is doing.
      Bruce Lee
      • 2 Years Ago
      You guys *really* need at least one dedicated platform for Lincoln. I don't mind if you also badge engineer a few models into the lineup but come on, they can't *all* be luxed up versions of a regular Ford vehicle or there's really no point to the existence of Lincoln except to exist as a sort of Titanium+. Lexus has the GS, LS, GX (at least in the US where there's no Prado) and LFA, Acura has the RL, and Audi has the A6 and A8. You can't be taken seriously if all your vehicles are just luxed up versions of a Ford. You can get away with a few models, but it can't be every damned car. And stop with the horrible naming system. I hate alphanumeric systems but at least it's easy to tell what the larger cars are. Audi increases the numbers to go up in size and MB goes alphabetically with the A, B, C, E, S as does Lexus where the CT is the smallest, the ES larger, the GS slightly larger still, and the LS the largest of all. Why is the MKS a larger sedan than the MKZ? Why is your crossover the letter T? Why is the smaller crossover the MKX?! Nobody knows what the hell any of these letters mean Lincoln, this is a horrible naming system that makes Infiniti's ridiculous new system look like a genius idea.
        merlot066
        • 2 Years Ago
        @Bruce Lee
        It's not a matter of sharing platforms, the new Focus and Fusion platforms are excellent (the D3, while very safe, isn't really all that great). I'm sure nobody will be complaining when they start using the all-new Mustang platform in a year or two. It's just a matter of having a good mix of FWD/RWD offerings (or all RWD if we could have our way). As for the names, they only have 4 models with that naming system Z, S, X, T. I'd rather they have real names too (I want a new Aviator to be sold alongside a Continental and Navigator) but their current system is no more confusing than most other naming systems (Cadillac's ATS, CTS, DTS, STS, XTS, SRX or Lexus' CT, IS, ES, GS, LX, RX, GX, LX which steps on the toes of Infiniti's FX, GX, JX, QX, then you start adding numbers and suffixes onto the Japanese and German models and it becomes a complete mess).
          TrueDat
          • 2 Years Ago
          @merlot066
          the reason people pick on Lincoln nomenclature is because there isn't much else to pick on other than the grille and the fact that the share platforms with Ford. Other than that, Lincolns are reliable, comfortable, quite, well appointed, and drive pretty well.
          merlot066
          • 2 Years Ago
          @merlot066
          True Dat dude! haha. I could imagine the outrage if Lincoln were building cars like they did in the 90s and charging 60 grand for them. The '97 Mark VIII could be optioned over $40,000 back then. Lincolns offer an amazing amount of content and comfort for what they charge.
        Lloyd
        • 2 Years Ago
        @Bruce Lee
        I hate the alphabet soup that most manufacturers are using. Names are better. You will not see any more "badge engineered" Lincolns. Every one will have a unique body, 100% different from the Ford platform mates. This, is just a mule, NOT the MKC body.
      The Wasp
      • 2 Years Ago
      I was in one of these new Escape a while ago and was impressed with how nicely appointed it was inside. I hope Lincoln steps it up even further but mostly I hope people give it a fair comparison against realistic competitors.
      macutty
      • 2 Years Ago
      I'm a die hard ford fan. I bleed blue....but FoMoCo has got to get away from this pattern of rebadging Fords as Lincolns with a few interior/exterior tweaks and slaping a 10-20% premium on to the sticker price. The new Escape (here in Canada) can push as high as $43k when fully optioned, before taxes and fees. Once your done swallowing the puke in your mouth think about what they are going to have to sticker this MKC at...$50k?? $55k??? You can charge that if you're delivering a significantly improved package but when the changes are limited to materials, styling and a little bit of tech you're out of line.
      car czar
      • 2 Years Ago
      Dear Lincoln this is the first vehicle under your new/old name please make this a vehicle worthy of your name. I understand platform sharing is a must but body paneling and interior design is not. In my opinion i would throw every technological advancement ford has into this thing as standard equipment and have no option sheet, just like Cadillac did with the XLR one flat rate take it or leave it.
        merlot066
        • 2 Years Ago
        @car czar
        I'd say they save that for the new mutang-based vehicle that's rumored to be coming out in 2014. That's when it will (as their commercials say) "get interesting".
      roy
      • 2 Years Ago
      The new Lincoln Motor Company is doing the same thing GM did in the 80's with the rebadging of the same car across the board remember Chevy Cavalier and Cadillac Cimarron? Lets go back to the old Lincoln Motor Company when they built Continentals, Town Cars, and Mark 5,6,7,and 8's with a cooler looking grill these cars look nothing like the Ford counter parts they shared frames with. This money would be better used updating the long forgotten Navigtor,Lincoln MKC flop number 2 wasted money....
      traction_control
      • 2 Years Ago
      Hello, Ford Motor Company, are you reading this? I hope someone from Ford is, I know they read through these talk forums and blogs. I do not have a problem with platform sharing. Almost every car company does it to save cash. Platform sharing is understandable, perfectly logical. HOWEVER, I do have a problem when the vehicle platform being shared is just virtually re-badged. No effort is given to distinguish it from its chassis sibling. Seriously? Slapping a Lincoln front end (I’m sure the final production version will have a Lincoln face) on a Ford Escape is not enough anymore, its just half-assed at best. If you want Lincoln to succeed (and I’m starting to suspect you don’t) and set itself apart from you (Ford), then make enough changes that even the best of us would never guess it was based on another existing vehicle. If Lincoln wants a small crossover to go after its competitors in that class, fine, that’s okay. But do more about it than just a re-badge. I will retract what I wrote if the new Lincoln is unveiled, and it looks almost nothing like the Escape (both inside and out), which I sincerely hope it does not. I like the new Escape, but Lincoln needs its own image and design. I hope Ford intends to make enough styling changes that virtually no panels are shared.
        merlot066
        • 2 Years Ago
        @traction_control
        Lincoln said that after the current MKX there would be no more Lincolns that share any exterior panels with their Ford platform-mates. I'm not sure if they were remembering the Navigator when they said that (it would be awesome if they totally redesigned and differentiated the Navigator from the Expedition, that would be a first in the industry pretty much, except for the QX56 which is hideous). The car pictured above is a powertrain mule that has been running around for a few months (with lots of negative camber and possibly a new Lincoln-exclusive EcoBoost engine). There are Mustang powertrain mules running around that look just like the current mustang but are riding on a completely new platform and will look 100% different next year.
          TrueDat
          • 2 Years Ago
          @merlot066
          @jmx you're clearly an idiot... it will most likely be revealed as the MKC Concept, just as the MKZ was. and this might not even be the MKC mule that has been rumored. this could be a speculated Escape Sport with the 2.3 EB (judging by the wider tire track, i doubt it, but i'll keep dreaming)
        TrueDat
        • 2 Years Ago
        @traction_control
        it's s f*cking drivetrain mule dude!!! notice the wider track, the modified air damn. they're testing to make sure the platform goes down the road as it should. do you honestly think after what they've done with the MKZ, that they would pull a GM and just "slap a Lincoln badge on the Escape"???? get real man, and use your brain, not your emotions.
          DraGuLa
          • 2 Years Ago
          @TrueDat
          @jmx This IS NOT the new MkC. It IS some sort of test vehicle. The new Lincoln looks NOTHING like an Escape except for simliar overall dimensions. Take my word for it...the new MkC will NOT look like the vehicle in the picture!
          jmx1022
          • 2 Years Ago
          @TrueDat
          Why would they put camouflage on a test mule? there is nothing "test" about it, with Detroit Autoshow in a couple of weeks, you are looking at the production model. Maybe it is a Ford variant and not Lincoln...
        Mike
        • 2 Years Ago
        @traction_control
        Umm have you looked at the new MKZ?? It shares no body panels or interior with the Fusion and it has a V6 which the Fusion does not. Google 2013 Fusion and MKZ and show me the rebadge?
          traction_control
          • 2 Years Ago
          @Mike
          I’m well aware of the new 2013 MKZ and how different it is to the Fusion. Its great to see differentiation. But that does mean they take the same approach with this crossover SUV. All of Cadillac’s cars look unique to Cadillac, but when its comes to the Escalade, its obvious from a cosmetic design point-of-view that they slapped a Cadillac face on a Tahoe.
        • 2 Years Ago
        @traction_control
        [blocked]
      Jesus!
      • 2 Years Ago
      The amount of ignorance in here is ridiculous. For some of you so-called enthusiasts, if you had read anything lately involving Lincoln you would know this: 1. No more rebadges. Period, done, over with. 2. New models are coming, RWD is in the works. Now that we have that out of the way, this is a test mule. The Lincoln will look nothing like this. So, is everyone caught up now? Great!
        jmx1022
        • 2 Years Ago
        @Jesus!
        keep on dreaming.
        William Flesher
        • 2 Years Ago
        @Jesus!
        Sorry Jesus! I disagree. The problem is NOT simple "rebadging", or even component sharing. It's the fact that Lincoln (sorry, the Lincoln Motor Company) doesn't need to be producing yet another FWD based compact crossover in order to distinguish itself. "Me too" products will NOT be enough to resuscitate a near corpse. Auto enthusiasts are a fairly sophisticated bunch, and they generally recognize the difference between an engineering mule, a "concept", and a pre-production vehicle. The problem is that they ARE reading about "anything lately involving Lincoln", and they are rightly disappointed by yet ANOTHER stop-gap, "Hail Mary" model, regardless of it's design and appearance. Give us a truly aspirational Lincoln, and we'll cut the brand some slack. A perfect example is adding an exclamation point to "Jesus". Everyone knows who and what "Jesus" is supposed to be, and realizes how badly you are abusing a "brand" that actually meant something once. Well done you!
          merlot066
          • 2 Years Ago
          @William Flesher
          From what I know the Mustang platform isn't ready yet and why would Lincoln make their very own RWD platform when the new Mustang platform is already almost done. If they started a new platform from scratch and then designed a model ontop of it, it wouldn't be ready until 2015 at the earliest. Lincoln DOES need sales right now, not only to still stay on the radar in whatever way they can, and so that Lincoln dealers can have something to sell to pay for all the huge upgrades they just made to their facilities.
          DraGuLa
          • 2 Years Ago
          @William Flesher
          Auto enthusiast may be a sophisticated bunch...but many readers of this sight have a reading comprehension deficit (not you, sir). An enthusiast knows that platform sharing is done by ALL full-line mfgs and some non-full line mfgs. There's nothing wrong with it. 98% of the buying public has no idea (or care) that their Lexus/Honda/Audi shares the same mechanicals/platform as a common Toyota/Honda/VW.
      rollie
      • 2 Years Ago
      Lincoln. Should be a luxury sedan. Who wants a Ford Escape with a different name for a few thousand more? I just don't get it. I remember the Caddy Cimeron. What a joke. Doesn't anyone remember anything in the auto industry? Oh....nope.
      jupiterzone
      • 2 Years Ago
      Another failed attempt by Lincoln: rebadging a Ford brand product and making it its own, to no avail. How lame. Is this the way the way Lincoln is to survive? Pathetic...
      Quest
      • 2 Years Ago
      Oh Joy, can hardly wait! /sarcasm $50k Fusion meet $45k Focus [shakes head]
    • Load More Comments