For October and November, the all-new Ford C-Max sold 8,030 units, making it the highest-selling hybrid vehicle ever in the first two months. The sales significantly surpassed the 7,300 Camry Hybrids that Toyota sold in that car's first two months on the market, back in May and June of 2006. Ford also calculates that C-Max sales are moving three times faster than combined results from the first hybrids on the US market – the Toyota Prius and Honda Insight – which were launched in 2000.

"Dealers are seeing an overwhelmingly positive response to C-Max hybrids and are excited to finally take on Prius, with some offering comparison test drives right on their lots," C.J. O'Donnell, Ford's group marketing manager, electrification, said in a statement.

November was Ford's best month ever for electrification. Sales reached 7,157 vehicles, with C-Max hybrids leading the way. Ford expects fourth quarter hybrid sales to reach a new record, in part because the company thinks more than half of its hybrid sales for the year will occur in the fourth quarter. This makes sense, because is Ford ramping up production volumes of its Fusion Hybrid and Fusion Energi plug-in hybrid models. In November, Ford rolled out the C-Max Energi PHEV. As for the C-Max hybrid, it sold 4,848 units in November, up 52 percent over October.

Achieving high fuel economy is the number one reason new vehicle buyers are making purchase decisions these days, according to a research study conducted by Maritz for Ford. Consumer adoption of hybrids has taken a long time, but research shows 60 percent of today's buyers are considering hybrid vehicles. It's showing in the numbers, according to Ford – for the first time ever, electrified vehicle sales captured nearly four percent of total industry sales in November.

Ford says that the C-Max hybrids feature eight models with 40 miles per gallon or more. Ford left out the now-questioned 47 mpg EPA combined city/highway rating that it had heavily promoted until recently in its campaign to take on Toyota Prius sales. As for now, the mileage controversy hasn't seemed to hurt sales, but it is still pretty early to see results.
Ford C-MAX Is the Fastest-Selling Hybrid Ever at Launch

DEARBORN, Mich., Dec. 17, 2012 /PRNewswire/ --
  • Ford C-MAX has become the fastest-selling hybrid ever at launch, with 8,030 units sold in its first two months of sales in October and November, outpacing Toyota Camry Hybrid's 7,300 sales in its first two full months in May and June 2006
  • C-MAX Hybrid and C-MAX Energi plug-in hybrid are selling three times faster than the combined launch sales of Toyota Prius and Honda Insight in 2000
  • Ford achieved its best electrified vehicle sales month ever in November with 7,157 units sold, with C-MAX Hybrid and C-MAX Energi plug-in hybrid outselling Prius v and Prius Plug-in combined by nearly 10 percent
  • Ford is projecting an all-time record quarter for hybrid sales at December close, with more than half of hybrid sales this year expected to come in the fourth quarter
Ford's all-new C-MAX has become the fastest-selling hybrid ever at launch, with 8,030 sales in its first two full months on the market in October and November. This significantly outpaces Toyota Camry Hybrid's 7,300 sales in its first two full months in May and June 2006.

C-MAX hybrids also are selling three times faster than the combined sales for the Toyota Prius and Honda Insight when launched in 2000.

Ford sold 8,999 C-MAX hybrids through November, a figure projected to surpass by 40 percent through December the combined Prius and Insight launch sales of 9,350 in 2000. C-MAX sales would represent four months compared to the initial combined 18 months of Prius and Insight sales.

"Dealers are seeing an overwhelmingly positive response to C-MAX hybrids and are excited to finally take on Prius, with some offering comparison test drives right on their lots," says C.J. O'Donnell , group marketing manager, Electrification. "Our customers also are excited to have a fresh hybrid option, with leading fuel economy that does not sacrifice driving fun, performance and technology – choices typically not offered with hybrids."

Ford achieved its best electrified vehicle sales month ever in November with a total of 7,157 sales, with C-MAX hybrids acting as the driving force behind the milestone. Ford is projecting an all-time record quarter for hybrid sales at December close. More than half of Ford's hybrid sales this year are expected to come in the final quarter of the year as the company continues to ramp up production of Fusion Hybrid and Fusion Energi plug-in hybrid.

C-MAX hybrid sales totaled 4,848 in November, up 52 percent month-over-month. November marked the first month both C-MAX Hybrid and C-MAX Energi plug-in hybrid were available on dealer lots.

Fuel economy, hybrid demand grows
New vehicle buyers across the industry rate good fuel economy as the No. 1 purchase reason according to Ford research conducted by Maritz.

Consumer adoption of hybrid technologies has slowly grown over the last several years, but research shows 60 percent of today's buyers are considering hybrid vehicles. And, for the first time ever, electrified vehicle sales captured nearly 4 percent of the total industry in November.

"Fuel economy has become the No. 1 purchase consideration as customers try to save money at the pump," says O'Donnell. "C-MAX hybrids highlight Ford's commitment to offer customers the power to choose leading fuel economy across our lineup."

With the highest conquest rate in the Ford lineup at 64 percent, C-MAX hybrids continue to
draw new customers to the Ford brand. Toyota Prius is the No. 1 competitive trade-in, followed by Honda CR-V – demonstrating early appeal with both hybrid buyers as well as more mainstream customers.

C-MAX Hybrid and C-MAX Energi plug-in hybrid comprise Ford's first-ever dedicated hybrid range. C-MAX hybrids headline Ford's transformed lineup, which features eight models with 40 mpg or more, building on the company's commitment to give fuel-efficiency-minded customers the power of choice.

More information about C-MAX Hybrid and C-MAX Energi can be found here.

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 27 Comments
      Brody
      • 2 Years Ago
      Beleive it or not, most people buy cars for there image. The truck guy did not need a truck, he bought the truck image. Same with the sports car driver -never been to the track or really driven his car.
      1guyin10
      • 2 Years Ago
      From my short drive in the C-Max it seems that you should be able to get to the rated mileage IF your driving style and the road conditions allow it. However, a few miles at freeway speeds and you are back at 40 mpg. Still it is hard to complain about a vehicle that size that returns 40 mpg and still has plenty of power to haul itself down the road. Ford should sell quite a few of these.
      Reggie
      • 2 Years Ago
      C-Max is straight in to US no3 spot in both October & November top 48 best selling hybrid/electric cars, well done Ford, the Prius won't get keep all the market to itself for a lot longer as others join the party. It must be making Leaf at No9 & Volt at No 10 go green with envy, as they having been trying so long to crack the market. http://bestsellingcarsblog.com/2012/12/11/usa-november-2012-hybrid-and-electric-cars-ford-c-max-confirms/
      Spec
      • 2 Years Ago
      I wonder if sales will drop over the alleged MPG number fudging.
        EZEE
        • 2 Years Ago
        @Spec
        He's asking a question...what's with the -2? Jeez... I like Ford, and applaud their efforts, but the question is valid, since mileage is a selling point.
          Michael
          • 2 Years Ago
          @EZEE
          Ford fans and others that don't believe that numbers were fudged so much as that the EPA cycle is a joke and is hardly ever an accurate barometer of true MPG.
      Ryan
      • 2 Years Ago
      I'm not sure why people would buy a hybrid, when the plug-in one is available (soon outside CA)? I also don't get Ford and why they aren't making enough of these cars to meet nationwide demand or why it took them so long to make one in the first place.
        tagberto
        • 2 Years Ago
        @Ryan
        The plugin version has significantly less cargo space available, too.
        Michael
        • 2 Years Ago
        @Ryan
        Uh, because not everyone has a spot where they can plug in their car, and many of us don't expect to have one in the near future. Don't forget plenty of people live in apartment complexes or don't have garages. It wouldn't be a smart investment to buy a plug in if you had to leave your charger outside (theft).
      Brody
      • 2 Years Ago
      I think there are a lot of prospective car buyers like me that want to own a car that gets 50 MPG, but does not Look like or have the same IMAGE as the Prius. Ford claimed 47 MPG EPA, but its heavy and aero is not good, which is too bad and reputable testing has shown that it was too good to be true. People bought the C-Max anyway and I am sure they will be overall happy even though they are only ~10% MPG than advertised. I'm sure results will vary.
        Ziv
        • 2 Years Ago
        @Brody
        On the EPA mpg page that is mpg's submitted by real world owners, the C-Max Hybrid and the Fusion Hybrid are getting 39.7 and 41.1 mpg respectively, with 40 and 20 owners submitting. I don't think Ford cheated but they did build these cars knowing that the vast majority of the purchasers would be unable to duplicate the mpg on the sticker. Which is too bad, because in 2012, the Ford Fusion Hybrid owners actually EXCEDED the EPA mpg, with real world owners averaging 40 mpg combined, while the EPA test was just 39 mpg. http://www.fueleconomy.gov/feg/Find.do?action=sbs&id=33010&id=33083
        Spec
        • 2 Years Ago
        @Brody
        Image? Someone not confident with their sexuality?
      raktmn
      • 2 Years Ago
      So Toyota and Honda do the real ground-breaking work over a decade ago, and Ford now jumps in a decade later trying to take some glory? Sorry, but comparing sales between a bleeding edge entirely new drivetrain a decade ago, with the latest johnny-come-lately a decade later isn't an honest comparison. That's like saying how much far ahead Yugo is from Ford when you compare Yugo first year sales in the US (3,895) with the first year of sales for Ford Model-T's in 1908 (239). I don't think Yugo has much bragging rights over Ford. Just like Ford doesn't have much bragging rights over beating Toyota or Honda first year sales numbers.
        Marcopolo
        • 2 Years Ago
        @raktmn
        @ raktmn Long before Toyota, Ford Motors spent a lot of money funding EV technology research. William Clay Ford jnr, was (and still is) a passionate advocate for EV's, 'alternate energy', and environmental programs etc. Ford built both pure and hybrid prototype models, and even limited production runs. However, Ford (like all US makers), struggled to stay afloat for many years during the period the Ford Family lost control of Ford Motors, and it's taken many years for Ford to regain sufficient profitability and financial strength to invest in the hybrid vehicle range that's currently proving so successful. For nearly 25 years, Toyota has been the worlds most successful and profitable automaker, and must be congratulated for the skilled determination (and deep pockets) to make hybrid EV technology acceptable . But hybrid technology isn't new, it dates back to 1900, and Ferdinand Porsche's "System Lohner-Porsche". GM's Victor Wouk, introduced a working prototype 1972 Buick Skyline, and Audi experimented with hybrids throughout the 1970's and 80's. Ford survival and recovery, is very important to American industry and the US economy. As an American you should be pleased to see another US company able to compete, not sneering at Ford's success and hoping it does badly.
        Reggie
        • 2 Years Ago
        @raktmn
        We have had the C-Max for over a decade in the UK its nothing new. Ford obversely did not want to be in the market a decade ago as it was not commercially viable to make/sell the C-Max a hybrid. Now is about the right time with the peak oil curve starting to start the big dipper ride downwards. Fords timing is perfect.
        HKGuns
        • 2 Years Ago
        @raktmn
        Wow and the ignorant comments continue. Get a clue before you respond in these comment sections.
        Jim
        • 2 Years Ago
        @raktmn
        You must be referring to Toyota's and Honda's "groundbreaking" work, where they designed hybrids around NiMH battery technology pioneered by General Motors. You're welcome.
      sirvixisvexed
      • 2 Years Ago
      Have any feather footed drivers beaten the EPA estimates? I haven't driven one, but would guess that a decent number of people who post here have.
        EZEE
        • 2 Years Ago
        @sirvixisvexed
        I always beat the EPA - and on the Escape Hybrid, I kicked the EPA's butt.
        • 2 Years Ago
        @sirvixisvexed
        If you don't use climate control, you can get 47 MPG---and more---in city driving. However, even with global climate change it is not feasible to do this in December in mid-Michigan (and don't get me started about the heated seats..). I do try to drive very economically most of the time but the C-Max also has some power when you want to use it. And, it is roomy and comfortable for a big driver, like me!
        SVX pearlie
        • 2 Years Ago
        @sirvixisvexed
        I'm sure some hypermilers have. People have gotten 50 miles on battery in Volt, 100 miles battery in Leaf. But that's exceptional, and not what the number represents, any more than it represents a leadfoot.
        1guyin10
        • 2 Years Ago
        @sirvixisvexed
        Some have reported slightly besting the rating. Most seem to be falling a bit short though.
      Jim
      • 2 Years Ago
      I certainly can't read the minds of these buyers. Having said that... I have to believe that once you get above 40 mpg, consumers care less about the incremental differences in gas mileage between a C-Max and a Prius, and more about the fact that the C-Max has a whopping 50 horsepower advantage over the Prius.
        Ziv
        • 2 Years Ago
        @Jim
        Jim, I think you are right. Given the average miles driven per month is around 1,000, if you have an average mpg of 20 you are buying 50 gallons of gas a month. 40 mpg gets you down to 25 and 50 mpg gets you down to 20. It isn't hard to see that improving beyond 40 mpg is useful, but not as much fun as getting to 40 mpg. Now for those hard luck commuters that are doing 18,000 miles a year or more, a Prius looks awfully good in some ways. But for the vast majority of drivers, a C-Max is a much more enjoyable car to drive and the Fusion Hybrid is even better. That having been said, Ford shot themselves in the foot by claiming 47 mpg combined, even if the way the EPA test is designed supports that number, because very few people will be able to achieve it without driving 55 mpg on the highway or driving very gently in the city.
      • 2 Years Ago
      I've been curious about "real world" numbers too. There is a website called fuelly.com that looks to be actual numbers reported by actual owners of cars. 45 2013 C-Max Hybrids are currently in the database, with 271 fuel-ups and 91,000 miles tracked. Result? 39.6 average MPG. This seems to be a much more accurate estimate what real people are getting. The Energi model is better at 55 MPG, but with only 2 cars there is not enough of a sample to be accurate.
        Spec
        • 2 Years Ago
        But how much can you trust some site with user submitted numbers? You can have the source company submitting high-end numbers and competitors submitting low-end numbers.
          mylexicon
          • 2 Years Ago
          @Spec
          That's why fuelly show a histogram so users can determine the quality of the data, and they can see the median and mode data as well. I don't understand why people have a misplaced religious faith in the EPA test. It is more accurate that most tests for conventional ICE vehicles, but the issues regarding advanced powertrain testing have been known for some time. Ford have built the first generation of hybrid vehicles to beat the US test. Other manufacturers will follow. Toyota already engineer the Prius to score well in Japan, where it sports a 90-mpg rating. The Aqua scored over 80mpg on the Japanese cycle. Ford is going what any manufacturer would do. A company can ask its engineers to maximize test performance. They can't ask the engineers and marketers to figure out how to align EPA results and real world driving. The marketplace is too fierce and failure to achieve CAFE could be too damaging to the brand.
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