"Dealers are seeing an overwhelmingly positive response to C-Max hybrids and are excited to finally take on Prius, with some offering comparison test drives right on their lots," C.J. O'Donnell, Ford's group marketing manager, electrification, said in a statement.
November was Ford's best month ever for electrification. Sales reached 7,157 vehicles, with C-Max hybrids leading the way. Ford expects fourth quarter hybrid sales to reach a new record, in part because the company thinks more than half of its hybrid sales for the year will occur in the fourth quarter. This makes sense, because is Ford ramping up production volumes of its Fusion Hybrid and Fusion Energi plug-in hybrid models. In November, Ford rolled out the C-Max Energi PHEV. As for the C-Max hybrid, it sold 4,848 units in November, up 52 percent over October.
Achieving high fuel economy is the number one reason new vehicle buyers are making purchase decisions these days, according to a research study conducted by Maritz for Ford. Consumer adoption of hybrids has taken a long time, but research shows 60 percent of today's buyers are considering hybrid vehicles. It's showing in the numbers, according to Ford – for the first time ever, electrified vehicle sales captured nearly four percent of total industry sales in November.
Ford says that the C-Max hybrids feature eight models with 40 miles per gallon or more. Ford left out the now-questioned 47 mpg EPA combined city/highway rating that it had heavily promoted until recently in its campaign to take on Toyota Prius sales. As for now, the mileage controversy hasn't seemed to hurt sales, but it is still pretty early to see results.
DEARBORN, Mich., Dec. 17, 2012 /PRNewswire/ --
- Ford C-MAX has become the fastest-selling hybrid ever at launch, with 8,030 units sold in its first two months of sales in October and November, outpacing Toyota Camry Hybrid's 7,300 sales in its first two full months in May and June 2006
- C-MAX Hybrid and C-MAX Energi plug-in hybrid are selling three times faster than the combined launch sales of Toyota Prius and Honda Insight in 2000
- Ford achieved its best electrified vehicle sales month ever in November with 7,157 units sold, with C-MAX Hybrid and C-MAX Energi plug-in hybrid outselling Prius v and Prius Plug-in combined by nearly 10 percent
- Ford is projecting an all-time record quarter for hybrid sales at December close, with more than half of hybrid sales this year expected to come in the fourth quarter
C-MAX hybrids also are selling three times faster than the combined sales for the Toyota Prius and Honda Insight when launched in 2000.
Ford sold 8,999 C-MAX hybrids through November, a figure projected to surpass by 40 percent through December the combined Prius and Insight launch sales of 9,350 in 2000. C-MAX sales would represent four months compared to the initial combined 18 months of Prius and Insight sales.
"Dealers are seeing an overwhelmingly positive response to C-MAX hybrids and are excited to finally take on Prius, with some offering comparison test drives right on their lots," says C.J. O'Donnell , group marketing manager, Electrification. "Our customers also are excited to have a fresh hybrid option, with leading fuel economy that does not sacrifice driving fun, performance and technology – choices typically not offered with hybrids."
Ford achieved its best electrified vehicle sales month ever in November with a total of 7,157 sales, with C-MAX hybrids acting as the driving force behind the milestone. Ford is projecting an all-time record quarter for hybrid sales at December close. More than half of Ford's hybrid sales this year are expected to come in the final quarter of the year as the company continues to ramp up production of Fusion Hybrid and Fusion Energi plug-in hybrid.
C-MAX hybrid sales totaled 4,848 in November, up 52 percent month-over-month. November marked the first month both C-MAX Hybrid and C-MAX Energi plug-in hybrid were available on dealer lots.
Fuel economy, hybrid demand grows
New vehicle buyers across the industry rate good fuel economy as the No. 1 purchase reason according to Ford research conducted by Maritz.
Consumer adoption of hybrid technologies has slowly grown over the last several years, but research shows 60 percent of today's buyers are considering hybrid vehicles. And, for the first time ever, electrified vehicle sales captured nearly 4 percent of the total industry in November.
"Fuel economy has become the No. 1 purchase consideration as customers try to save money at the pump," says O'Donnell. "C-MAX hybrids highlight Ford's commitment to offer customers the power to choose leading fuel economy across our lineup."
With the highest conquest rate in the Ford lineup at 64 percent, C-MAX hybrids continue to
draw new customers to the Ford brand. Toyota Prius is the No. 1 competitive trade-in, followed by Honda CR-V – demonstrating early appeal with both hybrid buyers as well as more mainstream customers.
C-MAX Hybrid and C-MAX Energi plug-in hybrid comprise Ford's first-ever dedicated hybrid range. C-MAX hybrids headline Ford's transformed lineup, which features eight models with 40 mpg or more, building on the company's commitment to give fuel-efficiency-minded customers the power of choice.
More information about C-MAX Hybrid and C-MAX Energi can be found here.
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.