Nissan chief operating officer Toshiyuki Shiga offered an update on the automaker's "eco-targets" to further cut CO2 emissions and add 15 hybrid models by 2016. At a press conference in Yokohama, Shiga explained the company's commitment to sustainability through its Nissan Green Program 2016. "Thanks to environmentally friendly technology and new products, we are completely in line with our targets for the reduction of CO2 in the usage of vehicles," Shiga said in a video, which you can watch below.

Nissan is also taking on manufacturing facilities, offices and sales outlets for its emissions targets. The company says that its carbon emissions from auto production are now among the best in the industry.

Beyond that, Nissan is looking at where emissions may be going in the 2020s as vehicle sales are projected to rise dramatically. Along with its Nissan Leaf zero-emissions leadership, the company will also minimize use of scarce natural resources and increase vehicle fuel efficiency.

New electric vehicles and 15 hybrids will play a big role in building on Nissan's 19-percent rise in average fuel economy since 2005 in most major markets, a number that Nissan intends to improve. Globally, the company has introduced five cars, including the Altima in the US, which have top-level fuel efficiency, said Hiromi Asahi, deputy general manager of Nissan's Environmental Planning Group.

It's interesting to see Nissan's ambitious hybrid goals. Thanks to the Leaf, the company leads the global electric vehicle market, but hybrids have been put on the back burner. The Altima Hybrid, for example, was removed from the 2012 Model Year lineup.

Nissan's renewed hybrid focus could be driven by the sales success of the gas-electric competition, with the Ford C-Max and Toyota Prius both selling well. Also, the tens of thousands of Chevrolet Volts out there have racked up over 100 million electric miles.



Show full PR text
Nissan Reports on Eco-Targets, Unveils Hybrid Plans

YOKOHAMA - Nissan gave an update on a slew of eco-targets Wednesday, highlighting cuts in CO2 emissions and a plan to add 15 hybrid models by 2016.

Chief Operating Officer Toshiyuki Shiga provided details on the company's environmental commitments under the Nissan Green Program 2016 at a press briefing in Yokohama.

"Thanks to environmentally friendly technology and new products, we are completely in line with our targets for the reduction of C02 in the usage of vehicles, " said Shiga.

"Other areas we're tackling starts with manufacturing, logistics, offices and sales outlets."

Longer term, Nissan aims to begin reducing total corporate C02 emissions in the 2020s, even as vehicle sales are projected to rise dramatically.

Also in the plan is a commitment to zero-emission leadership, minimizing the use of scarce natural resources and industry-leading fuel efficiency.

New electric vehicles and 15 hybrids will build on an estimated 19% rise in average fuel economy since 2005 in major markets, which Nissan intends to improve even further.

"We've made most progress in raising fuel economy," said Hiromi Asahi, deputy general manager of Nissan's Environmental Planning Group.

"We've introduced five cars globally, including the Altima in the U.S., which have top-level fuel efficiency."

That's helping Nissan make each vehicle cleaner, while carbon emissions from auto production are now among the best in the industry.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 7 Comments
      EZEE
      • 2 Years Ago
      Ahhhh...the story that was in the 'que'....good good...
      bluepongo1
      • 1 Day Ago
      That will be a "cash cow idiot tax" for their dealership repar network when the thousands of parts start to wear out on these compex hybrids.... so yes.(to answer the thread title question.)
      usbseawolf2000
      • 2 Years Ago
      That's quite a turn around. In 2005, Carlos Ghosn said hybrid cars make no sense. "They make a nice story, but they're not a a good business story yet because the value is lower than their costs," said Nissan Chief Executive Carlos Ghosn. http://www.planetark.com/dailynewsstory.cfm/newsid/29274/story.htm
      lne937s
      • 2 Years Ago
      Just to be clear, the announcement of 15 new hybrid model introductions is by the end of Nissan Fiscal Year 2016 (FY2016), which ends March 31, 2017. So hypothetically if Nissan introduces a 2018 model year hybrid vehicle in the 2017 Detroit auto show, then it would still fall under this announcement. Regardless of that, I don't think hybrids and electric cars are at odds with each other from a business perspective. In terms of electric cars, Nissan has a market leadership position in an emerging technology, which they are building on as the technology advances. The development costs are higher and the ROI longer-term. In terms of hybrids, the market is larger but more crowded and Nissan is a challenger to the market leaders. But, there is strong potential for sales and ROI in the near term.
      Dave R
      • 1 Day Ago
      IMO (and I say this as a LEAF owner) hybrids MUST be a part of Nissan's future plans. And if they wish to retain market share, they MUST put a big emphasis on them since hybrids (HEVs and PHEVs) will sell in greater numbers than EVs for the foreseeable future. HEVs, PHEVs and EVs share a lot of technology and having a variety of choices keeps potential buyers from leaving your lot, whether real or virtual, when when car shopping. With all the battery manufacturing capacity Nissan has coming online, they also need vehicles to put those batteries into to maximize utilization of those plants.
      Zapbrannigan
      • 2 Years Ago
      Leaf is a great car - just wish it was better looking - that's the one thing that's preventing the wife from driving one.
      SVX pearlie
      • 2 Years Ago
      "15 hybrid models by 2016" sounds like a lot, until you look at Toyota's explosion in Hybrids over the past 5 years. With hybrid tech getting so cheap, this isn't really news, it's going to be par. Heck, by 2014 (i.e MY 2015), I bet GM will have 15 hybrid / plug-ins.