• ETC
  • Dec 15, 2012
Automoblox, the little and terrifically simple wooden cars, are part of Autoblog's holiday giveaway every single year. And every single year, tons of people try to win them. So even though scale-model cars are as detailed as the real thing, R/C cars can go faster than and do things that real cars can't, and real cars have previously unthinkable amounts of power and tricks that toy cars still haven't even imagined, folks continue to queue up for an artfully carved chunk of wood.

That kind of timeless appeal is what got Italian designer Matteo Ragni to start TobeUs. Tired of seeing his children quickly bored with toys, he wanted to create a toy that his kids would love, that had "a recognizable smell, an unquestioned resistance to impact and texting" and the ability to be recycled or reused at the end of its life. The result is little and terrifically simple wooden cars carved from a single block of cedar.

The effort, 100 TobeUs: 100 Designers for 100 New Toy Cars – at the Natural Museum of Science and Technology in Milan, Italy, to go with it. A few of the cars can be bought as toys, but all of them can be viewed on the TobeUs site. They all come with the names of their designers, but most of the captions are in Italian. Don't let that stop you, though – like holidays and food comas, the language of the little wooden car is universal.


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    • 1 Second Ago
  • 7 Comments
      ed_rc
      • 2 Years Ago
      I think half of them missed the point. A toy car should be something a kid wants to play with, not ponder about the existentialism of mankind as expressed in the fluidity of lines and the abscence of material in spaces.
        artandcolour2010
        • 2 Years Ago
        @ed_rc
        I was the second kind of kid you mention. We're out there! I think all of these attempts are awesome and inspiring me to try some. Putting the wheels on the roof so you take away the very function of a car might be a good question to ponder, too. Never too early to learn the lesson, "Why?"
          ed_rc
          • 2 Years Ago
          @artandcolour2010
          you must be an art mayor.
          zoom_zoom_zoom
          • 2 Years Ago
          @artandcolour2010
          ed, he is, and not a very good one.
      Yo G Dawg
      • 2 Years Ago
      The Google Translate extension for Chrome shows the captions in English. It's worth it to read things like "The Van of Sufers"
      Shiftright
      • 2 Years Ago
      Dumb designs...
      Andre Neves
      • 2 Years Ago
      The picture(second one in) of the pick up truck. It has more curves and is more aesthetically appealing than the new Silverado.