Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.

The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 61 Comments
      AcidTonic
      • 2 Years Ago
      That's odd, the Evo seems to have a crazy demand in the UK, so much so that they get factory warrantied "FQ" versions at 320,360, and 400 horsepower from the 2.0 I4 when all we get is the base 300hp model. Considering these two cars compete rather closely, I'm sad to see it go. It will hurt the community at large. It's a sad day if true....
      medpsn
      • 2 Years Ago
      A big part of this is the Eurozone as a whole is in trouble with deep recessionary forces. Expect to see continued sales in the rest of the world.
        mojonaut
        • 2 Years Ago
        @medpsn
        Apart from the UK isn't actually in the Eurozone, and differs from the rest of the European market (apart from Ireland) in that it's right-hand drive.
          • 2 Years Ago
          @mojonaut
          [blocked]
      Scooter
      • 2 Years Ago
      Really cant wait until these get redesigned, the Impreza is old, and dated. Unfortunately the new one looks like a plastic mess.
      wanderlust
      • 2 Years Ago
      Hope the USA is not next. Maybe a save the WRX campaign is in order.
      Ae Neuman
      • 2 Years Ago
      tbh it's no great loss. wrx/sti stopped being affordable performance cars long ago.
      • 2 Years Ago
      [blocked]
        onewayroll
        • 2 Years Ago
        There you go again, comparing a Sierra to a bloody van.
        Randy915
        • 2 Years Ago
        Screwed? They have plenty of nice cars to choose from; they won't miss the tarted up Imprezza.
      killzone
      • 2 Years Ago
      lol first
      danwat1234
      • 2 Years Ago
      Subaru STILL hasn't released a hybrid, they are behind in tech. Right now the 2013 Outback in the USA is rated at 30MPG highway and 24 city. A strong hybrid version with an Atkinson cycle engine would get at least 35 MPG highway and 35 city. Why they haven't made any is beyond me. I'd love a hybrid WRX STI
        oRenj9
        • 2 Years Ago
        @danwat1234
        They have the strongest sales performance of any other car company in the world. They went from using excess plant capacity to build other manufacture's cars to having sales exceed production so much that they constructing new plants, all in the span of about five years. That's part of the reason they don't offer a hybrid. The other reason is because hybrids are losses for companies that aren't Toyota.
        s tom
        • 2 Years Ago
        @danwat1234
        "If only they made a sporty good handling all weather car that was 500 lbs heavier with a cold weather sensitive power train " . . .
        Scooter
        • 2 Years Ago
        @danwat1234
        That would cost like $50k. Who buys a $50k subaru?
          oRenj9
          • 2 Years Ago
          @Scooter
          People in Australia pay that for a WRX.
      KAG
      • 2 Years Ago
      Sad, but man the Impreza has gotten way to ugly
        Shiftright
        • 2 Years Ago
        @KAG
        If anything it has gotten better looking. I would never call any Impreza beyond the first gen a looker fo any kinds. Agressive, purposeful, yes, beautiful, no
      aatbloke1967
      • 2 Years Ago
      About time. The WRX was only ever borne out of Subaru's rallying pedigree and that's now been irrelevant for years. And given the Impreza is eclipsed by just about everything else in the European C-segment, the nails have been long in the coffin.
      Kuro Houou
      • 2 Years Ago
      Maybe its because its gotten to big, looks ugly, hasn't been updated in way to many years, gets horrible gas mileage.. hmm those sound like a few reason not to buy one in the UK. The earlier WRX's were loved by people in Europe, the problem is Subaru has done everything they could possible do wrong to makes sure people won't buy them anymore. They need to get back to their roots with the WRX/STI, smaller, faster, lighter, better looking!!!. Otherwise its a dead brand.
      Brodz
      • 2 Years Ago
      The Poms must be in uproar about this. There could even be another riot in London. No WRX or STi in the UK is taking away the working man's supercar over there. Although maybe times have changed and they're all going gaga for the BRZ which would be understandable. Hopefully all the crass Essex people will be able to match their fake tan with the BRZ like the WRX's from above.
        • 2 Years Ago
        @Brodz
        [blocked]
        aatbloke1967
        • 2 Years Ago
        @Brodz
        You know sweet FA about the present climate of the UK, evidently.
          Brodz
          • 2 Years Ago
          @aatbloke1967
          It looks like you got two accounts... that must be cool.
          aatbloke1967
          • 2 Years Ago
          @aatbloke1967
          Really? I can't wait for you to extrapolate on another typical teenage-mind idea so often found on these boards.
    • Load More Comments