• Dec 12th 2012 at 8:44AM
  • 10
If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last month. Instead of putting a giant Hot Wheel inside, however, the 'box' was empty, and customers could drive their cars inside and then have their pictures taken.

As with the miniature cars themselves, the marketing activation was just that simple and just that awesome. Now we'll have to ask again, how come we don't see this when we go shopping?

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    • 1 Second Ago
      • 2 Years Ago
      okay, that is relatively cheap and brilliant. they need some of those travelling around the US.
      • 2 Years Ago
      Btw, what's with the stupid leg pose on the main photo? Why do women also do dumb crap like this? I'm not going to confuse you with a super model just because you twist your leg, sorry.
        • 2 Years Ago
        I think she's trolling for attention and wants everybody who sees that photo that she's single and available. Dare to take a chance?
      • 2 Years Ago
      The green label means it's a Treasure Hunt edition. The yellow Beetle is a perfect match for it. And I've got a '66 Chevelle that would be right at home in that display.
      • 2 Years Ago
      Brilliant! Would like to take pics of my 66 Volvo 122S in that!
      • 2 Years Ago
      That is cool.
      Chett Says
      • 2 Years Ago
      Are the Hot Wheels in Brazil packaged with the front to the left?
        Dark Gnat
        • 2 Years Ago
        @Chett Says
        People just get them confused with Matchbox. Though I have a few HW that were packaged backwards. I will collect my award for nerd post of the day later, thanks!
      • 2 Years Ago
      They should take the pictures with one of those 'miniaturization' lenses.
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