Erik Buell Racing has secured financing from GE Capital to build a dealership network to sell its wares, according to the Milwaukee Wisconsin Journal Sentinel. Last we heard, EBR had rustled up $20 million from foreign investors in order to begin manufacturing a new line of affordable motorcycles. That's a change of tack from from the company's $40,000 EBR 1190RS. So far, the manufacturer has lined up around 30 dealers, some of which were formerly Buell Motorcycle Company outlets. Right now, EBR says the company isn't large enough to support stand alone dealers, so we can expect to see the manufacturer's hardware sold alongside competitive, high-end machinery for the time being.

GE Capital routinely provides financing for manufacturers, dealers and distributors, and has been a part of the motorcycle industry for years. EBR will likely use some of its financing to create a number of more accessible bikes, including a machine called the EBR RX, which is a lower specification version of the company's 1190RS. Likewise, a naked street bike called the SX is in the pipeline as well as an AX dual-sport adventure machine. Visor Down reports the lineup will very closely mirror the Buell lineup of five years ago before Harley-Davidson pulled the plug, though the new bikes will abandon their winded V-Twin engines in favor of modern, water-cooled powerplants.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 31 Comments
      A.J.
      • 2 Years Ago
      Awesome news! Being a fan of sport bikes and American-made products, Buell was the only motorcycle brand I was passionate about before they got axed.
      rc_car_nut
      • 2 Years Ago
      Cannot wait to see what else he brings to the market. It's like a new beginning for Buell. Glad to see he secured his own financing through GE. He will not be forced to do what HD did to him. I wish him the best....
      Zippswitch
      • 2 Years Ago
      best news i read all day.
      IOMTT
      • 2 Years Ago
      I was waiting for something like this. I really liked the M2 I had. This guy really does have passion for what he does. I look forward to some new street focused models. C'mon Erik!
      GeeDavy
      • 2 Years Ago
      Great to hear Erik is coming back. His motorcycle mind was too good to have been shelved permanently. I look forward to seeing what he produces.
      mr higgens
      • 2 Years Ago
      I think one of these would look great next to my xb12r
      Boost Retard
      • 2 Years Ago
      I've always mostly liked Erik Buell's high-tech designs, but thought they were mismatched with Harley's decidedly low tech powerplants and would never have considered buying one for that reason alone. At least until the 1125R rolled out with modern Rotax power.
      montegod7ss
      • 2 Years Ago
      What about a $13k XB12R replacement?
        adrenalnjunky
        • 2 Years Ago
        @montegod7ss
        I think that might be the tack they take with the 1190Sx. EBR's euro race team - Pegasus, built a concept 1190 "Typhoon" naked bike on oneo f thier race chassis - looked like this: http://farm5.static.flickr.com/4084/5215006412_b4a37864e5.jpg
      protovici
      • 2 Years Ago
      Harley Night Rod on the left and a new Buell on the right...... Yes please!
      JGM038
      • 2 Years Ago
      Nice...Just when they finally started selling something serious (1125) they got canked.
      J W
      • 2 Years Ago
      Water cooling, what a grand idea! I can't wait to see how this pans out. I was disappointed when HD pulled the plug.
      The Wasp
      • 2 Years Ago
      I'd like to see them partner up with a company like US Highland or Cleveland CycleWerks that will also have fairly low volume sales. The bikes and perhaps the riders don't have much in common but if they could share a distribution and service network, that might help both of them survive.
    • Load More Comments
    Advertisement
    2014 Jeep Cherokee
    MSRP: $22,995 - $30,095
    2015 Mercedes-Benz E-Class
    MSRP: $51,800 - $103,200
    2014 Chevrolet Cruze
    MSRP: $17,520 - $24,985