Apple Maps is the beautiful but flawed pile of poo that just keeps on steaming. Not long after it appeared in the company's latest operating system, people noticed that it had a habit of showing destinations in the wrong locations, like a museum located underwater, or refusing to show locations at all, like the town of Stratford-Upon-Avon and most of a few world metropolises. The CEO apologized once, was met with hilarious rejoinders, then apologized again and recommended other map solutions, and the guy in charge of Apple Maps was shown the door, which Apple was indeed able to find.

None of that has apparently helped drivers looking for the town of Mildura, in Victoria, Australia however. Apple Maps still places the hamlet in the middle of the Murray-Sunset National Park, about 44 miles southwest of its actual location. The displaced location map issue has reportedly left six drivers lost or stranded in the national park for up to 24 hours without food or water, in temperatures that can reach up to 115 degrees in the Outback with no phone reception. Six people have had to be rescued in the past two months, and now Mildura police have issued a statement calling the situation "a life threatening issue," urging caution when using Apple Maps.

Check out the Newsdesk video below for more details, and be very, very careful when you go in search of Mildura.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 66 Comments
      FIDTRO
      • 2 Years Ago
      I tested Apple Maps once by going on a route that I already knew, and when the app tried to figure out a way, it wanted to take me completely off course and through a much more inefficient route than the conventional one I already knew. It's the 21st century, Apple. C'mon.
      Mazdaspeed6
      • 2 Years Ago
      the google maps/navigation on my galaxy s3 works pretty well.....
      rmkensington
      • 2 Years Ago
      I never updated my phone to the new IOS because of this.
        Gorgenapper
        • 2 Years Ago
        @rmkensington
        Same. Still iOS 5.1 purely because I want to keep Google Maps. When it's time to upgrade, I'm going Android on a good phone and I'm never looking back. Hopefully the next Samsung Galaxy will have a good rgb screen instead of pentile crap, and better color profiles.
      • 2 Years Ago
      [blocked]
      Dmitriy Markelov
      • 2 Years Ago
      The Apple sheep need to get real. This isn't just one mistake. Apple Maps has been universally discribed as awfully developed software. Apple apologized for how bad it is. This is one in a series of many glarring issues which is what sets Apple Maps apart from any other mapping software. Competent developers don't let awful software get into consumers hands.
      EUniqe
      • 2 Years Ago
      ffs apple, now you're s****y software is literally endangering people's lives. Get your s**t together and stop producing half-arsed products.
        XJ Yamaha
        • 2 Years Ago
        @EUniqe
        If you're inept enough to completely rely upon an iPhone's mapping system to get you from point A to point B, and are completely befudled when the software glitches and you're left crying on the side of a road with dirty pants, then you probably shouldn't be using any means of technology to begin with. Thinking critically and analytically when an unexpected situation presents itself is one of those qualities that is actually impressive nowadays.....sad.
        Shiftright
        • 2 Years Ago
        @EUniqe
        It's inconceivable that they could have released this software when it's so incredibly flawed, especially because they have a track record of releasing very good hardware and software. Shameful fail Apple
        KaiserWilhelm
        • 2 Years Ago
        @EUniqe
        I think what is really endangering peoples lives is their own stupidity.
        the.ting
        • 2 Years Ago
        @EUniqe
        So just because Apple apologized it means they are more guilty than those who never apologized such as TomTom, Garmin, Google, Navigon, etc.?? You've got to be f'ing kidding.
      jonmac5555
      • 2 Years Ago
      Except this was already fixed several days ago: http://www.guardian.co.uk/technology/2012/dec/10/apple-maps-life-threatening-australian-police And there was even information that came out later that showed Apple wasn't entirely at fault: http://www.theregister.co.uk/2012/12/10/apple_maps_ghost_mildura/ But please, don't let silly things like facts or research stop you guys from sensationalist headlines
        iamzombie
        • 2 Years Ago
        @jonmac5555
        Yes, heaven forbid anyone try to stop people dying/being injured, it's the entire world picking on Apple. Poor Apple, such a small, independent company, they don't have the resources to fix this in nearly 4 months since iOS 6 launched. Not everything is sensationalism, regardless as to who is at fault, people were put in harms way because of Apple maps' unreliable data. If the CEO of Apple recommends people use something else, why can't the police/emergency workers who have had to rescue people stranded because of Apple Maps? Seriously, I hope mac is in your userid because it's part of your last name.
        Myself
        • 2 Years Ago
        @jonmac5555
        Leave it alone, when Apple screws, people tend to lose their sense. Just like dumb users of satnavs. My Garmin tried to send me to a field or to a wall several times. What a sensinble person does? Ignores the satnavs. A few idiots got lost, obviously, it's Apple's fault.
      Brodz
      • 2 Years Ago
      "the guy in charge of Apple Maps was shown the door, which Apple was indeed able to find." - Gold People who use Apple deserve what they get. But thankfully no one died because of Crapple Maps.
        G_Rock
        • 2 Years Ago
        @Brodz
        Anyone that would die because of a map on a phone or a tablet is probably too stupid to survive much longer anyway.
      Xedicon
      • 2 Years Ago
      While people really should have more common sense than driving into the ocean (or desert) just because the most holy device said so, it still floors me that Apple released such a pile of crap.
      lasertekk
      • 2 Years Ago
      So what. Google Maps had the same teething problems when it first came out. What, no one remember?
      Tyler Benshoof
      • 2 Years Ago
      Never had a problem with my apple maps yet! drove all over L.A. and San Francisco to Salinas
      Stars_Fan
      • 2 Years Ago
      The faulty info came from the Australian government. I've found just as many quirky problems with googles maps.
        ngiotta
        • 2 Years Ago
        @Stars_Fan
        You're full of it. Gmaps are superb. The only maps that are better on mobile devices are Nokia's maps on the new WP8 phones.
    • Load More Comments