The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details surrounding the automaker's sponsorship of Manchester United. That ousting caused a shuffling of faces in GM's marketing division, and it is something that Facebook sees as an opportunity.

Business Insider recently spoke with the social media giant's VP of global marketing Carolyn Everson, who said her team is in the position of having to reintroduce themselves to GM's new advertising personnel. Everson explained that GM's withdrawal from its involvement in Facebook was not because ads weren't working. Rather, "It was about whether or not their strategy on Facebook was the right strategy. And we are working very hard to get that in a better place."

Everson has been meeting with top GM brass over the last couple of months, and has been in touch with the new chief marketing officer for GM Canada, who apparently is in favor of Facebook. According to Everson, GM has not written any checks yet, but talks are moving along and dealings between the two companies will, in her words, be in a "better place" soon.


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  • 24 Comments
      ngiotta
      • 2 Years Ago
      Facebook has ads? I didn't even know that, since I have AdBlock like most everyone these days.
      Malou H
      • 2 Years Ago
      Just get a free Facebook page like everyone else oh wait they have one. And all this news is only advertizing the Facebook page. i would just keep going back and forth if i was GM cause this is working and its free.
      gasaraki88
      • 2 Years Ago
      Facebook adds don't work. I don't remember one ad from a specific company that I saw on facebook.
        S.
        • 2 Years Ago
        @gasaraki88
        Just because you don't notice them doesn't mean they don't work. But you do hit truth, I'd guess that 98% of all FB ads are unsuccessful and a waste of $ because companies either don't target them correctly or they aren't engaging and users gloss right over them. To be successful, FB ads must engage the user. When done properly, I've seen FB campaigns bring in a lot of revenue and new customers (and a very good ROI) for the client. The truth is most companies don't put enough thought into their FB ads, then get pissed when they don't work. [I work in advertising]
        audisp0rta4
        • 2 Years Ago
        @gasaraki88
        I guess you're not interested in mingling with hot single Christian girls then...
      Karfreek
      • 2 Years Ago
      GM needs to put $10mm into fixing the Malibu. Advertising will not sell that car...
        london1121
        • 2 Years Ago
        @Karfreek
        If only they could channel that genius mind of yours..... http://www.autoblog.com/2012/12/07/chevy-malibu-to-get-early-refresh-to-combat-slow-sales-poor-rev/
      rxpharmd
      • 2 Years Ago
      I don't buy GM (Government Motors) to I really don't care.
      InCyphe
      • 2 Years Ago
      Better off pouring that $10mil into engineering and/or better components. GM came far, but they're not at a point where their cars sell themselves. None of their cars are considered top 3 in its segment when people are shopping for cars; Cruze, Malibu, Impala, Camaro, Sonic, ATS, CTS, XTS, Equinox, Traverse, and the list goes on.
      styxmiko
      • 2 Years Ago
      the world would be better w/o FB...I know I am after I unsubscribed
      NY EVO X MR GUY
      • 2 Years Ago
      Gm should go google+. Facebook is overrated
        Riccardo Sacchetto
        • 2 Years Ago
        @NY EVO X MR GUY
        Of course it is, i agree with you. Sadly, for advertising purpouses, Facebook is way better, you can reach hundreds of millions more people than G+.
        S.
        • 2 Years Ago
        @NY EVO X MR GUY
        Google+ is a ghost town
      Klinkster
      • 2 Years Ago
      And in other news, Facebook get's revenge and tells GM to stuff it.
        James
        • 2 Years Ago
        @Klinkster
        FB's IPO was way overmarketted and overpriced. GM pulling a measely $10 million out of advertisements on Facebook was meaningless when the IPO priced it at $108 billion. Now it's valued at $59.5 billion, of course. The IPO was just a way for private stock holders to dump their stock on day one to get a bunch of money off of some suckers.
        Klinkster
        • 2 Years Ago
        @Klinkster
        Frankly if I was FB I'd be pissed off that GM hosed their IPO parade...
      Casey Jensen
      • 2 Years Ago
      No ****. They want one of the largest advertisers in the world to advertise on their site? And in other news, water is wet.
      Big Squid
      • 2 Years Ago
      Facebook has a new AutoStatus feature that is integrated with Onstar. So when you break the law, it automatically posts to your Facebook profile: "10:45 pm: I just pulled an illegal u-turn on Highway 300 at Fulton Road."
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