American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.

Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.


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    • 1 Second Ago
  • 7 Comments
      Rich
      • 2 Years Ago
      So whos going to open a Suzuki parts and service only shop? Thats just plain old bad planning (or lying) on the boards part.
      Merc1
      • 2 Years Ago
      Maybe buying a Kizashi wouldn't be a bad idea after all. Now they're posting sales gains. America, America... M
      GR
      • 2 Years Ago
      I wonder if things would have been different had Suzuki brought Americans the Swift and Swift Sport instead of the Kizashi. The Kizashi is very good (I own one), but maybe the Swift would have been better for sales. The Swift is highly acclaimed just about everywhere it's sold and the US is shifting focus on smaller cars. Look at how much effort Ford has made on the Focus and Fiesta. The Chevy has the Sonic and Spark (though both are fundamentally Korean cars). Mini also made profit in US sales during the 2008 and 2009 recession years. I think it's obvious there is an increasing demand in the US for compacts. Suzuki is a small car specialist globally and makes arguably the best ones. They are one of the two main kei-car manufacturers in Japan. I was rather baffled when they developed and shipped the Kizashi to the US instead of bringing over a US-spec Swift. I was so curious by the move that I started looking into the Kizashi to learn more about it. I now own one as a result of my curiosity. Unfortunately for Suzuki, I was one of the very few who even knew it existed and then bought one. But I have also owned a Suzuki SUV in the past so I was not new to the brand. The midsize segment is a strong seller, but with venerable names like Camry and Accord and increasingly appealing competitors like the Fusion, Sonata, and Altima, the Kizashi did not really stand a chance because the Suzuki brand has just about faded to oblivion by the time the rather good Kizashi got here. Heck, when I registered my car, the clerk at the DMV asked if my Kizashi was a motorcycle. Perhaps the Swift and Swift Sport may have been Suzuki's best chance that they blew. Sigh, I really wanted a Swift Sport one day. In a dream, parked next to a tricked out Jimny for offroading.
      al4gg10
      • 2 Years Ago
      The Suzuki SX4 has a Consumer Reports recommendation as I believe that it is the cheapest AWD car that was on the market. For a top price of under $20,000 the CVT does not exactly make this car quick but the handling is nimble & it does have curtain air bags as standard. 24 MPG , 0 to 60 10.3 seconds , with 60 to 0 Braking at 129 offers about the same performance as a Subaru Impreza except at a discount ! Cabin access & visibility are all good but noisy engine is the main complaint. 6 speed manual in the front drive versions would make the 0 to 60 better too. I don't ever remember seeing a commercial for the SX4 or the Kizashi. The Grand Vitara on the other hand got commercials & a former co-worker bought one after doing some research. But I know he had some problems with the AC. Its too bad Suzuki is going away as the SX4 makes sense here in the midwest if you want an AWD hatchback for under $20K.
      RudyH
      • 2 Years Ago
      The Kizashi was on my list of cars that I would consider...HOWEVER, I wasn't a fan of the CVT, and engine... There was some things I wish I could change on it. Otherwise not a fan of the rest of the line-up I think whoever was running Suzuki America was a confused soul, and had no idea what they were doing, or how to request what the consumer wanted. From my understanding Suzuki is one of the leading brands in Japan
      Ollie Barstow
      • 2 Years Ago
      It's a shame Suzuki are shutting up shop in the US. I've just taken purchase of a new Swift Sport and it's a riot of a car! The Swift has a fairly good profile in the UK (though I think most would be hard pushed to name another one), and the Sport is forever getting me attention, albeit mostly my passengers telling me to slow down! Point is, the Swift would have been a fine halo model for Suzuki in the US - critically praised, decent reputation, low insurance... It's a great, discerning choice for a young guy like me. With the Kizashi's non-existent profile, Suzuki needed a car to come before it (young adults trading up), but instead the Kizashi stood on its own and didn't really have a chance in a market synonymous with Camry/Accord/Altima. You can make the best car in the world, but you can't make a reputation out of the ether...