How many easy stereotypes can the Clean Energy Partnership (CEP) fit into one short commercial for hydrogen vehicles? Let us count the ways. Actually, you should count them yourself after watching the video below, because the more we say, the more we'll spoil it.

Got it? Okay.

Now, the point that this video is making is as applicable to battery-powered electric vehicles as well as hydrogen fuel cell cars. Still, it's a lighthearted look at one thing that makes advanced technology vehicles different than today's fossil fuel-burners.

The CEP describes itself as "a network of companies pulling together to introduce hydrogen as a fuel." The organization was founded in December 2002 and is lead and managed by the German Ministry of Transport and Industry.



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    • 1 Second Ago
  • 76 Comments
      Doug
      • 2 Years Ago
      lame
      Letstakeawalk
      • 2 Years Ago
      A cute commercial that emphasizes how quiet EVs (and specifically FCVs) are.
        Marcopolo
        • 17 Hours Ago
        @Letstakeawalk
        @ Letstakeawalk Agreed ! A great commercial, with very good production values.
        Wolfgang
        • 17 Hours Ago
        @Letstakeawalk
        A fuel-cell hydrogen vehicle might be quiet enough (at least if lobbyists don't succeed in having minimum noise standards mandated to "protect" pedestrians, the blind, the traditional car industry). One of the huge appeals of hydrogen, from the car manufacturers' viewpoint, is that you can also feed it to a conventional internal combustion engine, with minimal adaption.
        Giza Plateau
        • 17 Hours Ago
        @Letstakeawalk
        Wouldn't it be less dishonest if the video was about the environmental impact of HFC cars. Which is a topic they don't like to touch on since it's 3 times less efficient than battery cars. And the hydrogen so far comes from fossil fuels.
          Dave
          • 17 Hours Ago
          @Giza Plateau
          "it's 3 times less efficient than battery cars." liar.
          Letstakeawalk
          • 17 Hours Ago
          @Giza Plateau
          The problem is which FCV is being compared to which BEV? There's a range of efficiencies within the sub-groups of EVs.
      RC
      • 2 Years Ago
      Garbage. The add showcases an Electric Vehicle trait, not a feature of hydrogen.
        Letstakeawalk
        • 17 Hours Ago
        @RC
        You do realize that it is an actual FCV in the ad?
        RC
        • 17 Hours Ago
        @RC
        "ad"
        carney373
        • 17 Hours Ago
        @RC
        In all fairness, despite my strong opposition to hydrogen (both in fuel cells and internal combustion engines), hydrogen fuel cell vehicles ARE extremely quiet, just as much as battery electric cars.
        Joeviocoe
        • 17 Hours Ago
        @RC
        LTAW, his sentence can be read a couple different ways. Like you usually point out, FCVs are EVs first and foremost. RC just pointed out how the ad showcases the trait (quietness), is a trait of EVs in general... and was specific to Hydrogen fueled EVs.
      EVdriver
      • 2 Years Ago
      Oh yeah, the non-existent hydrogen vehicles are the quietest of all. :)
      Nicholas Littlejohn
      • 2 Years Ago
      Hmm..it's a pretty accurate stereotype of nearby Marin where I live. Rich people out of touch and under educated.
      • 2 Years Ago
      The libraries I attend usually have hundreds of homeless and a large police presence. Now THIS is where I go.
      goodoldgorr
      • 2 Years Ago
      Maybe in the future we will be able to drive slowly and park our hydrogen cars in shopping malls and restaurants and churchs because it's clean and quiet, the perfect car for winter.
      Grendal
      • 2 Years Ago
      When I watch this, I think that someone will think it's too quiet and want it to put sound out. Just in case there is a blind person walking around in the library. I saw my first Leaf in the wild yesterday. It was in a parking lot and I heard an odd beeping coming from it. Absolutely stupid. The car was not completely silent, there was tire noise and a buzzing from the electrics. The silly beeping was a complete waste. Sorry for the rant.
      carney373
      • 2 Years Ago
      Hydrogen is a joke. A distraction, a dead end, a waste of time, money, and political momentum that could go to a real solution. The vast majority of it is made from natural gas, with such a substantial energy loss you might as well use the natural gas directly as a fuel instead, or with a much lesser loss, natural gas-derived methanol fuel. Or you can electrolyze water, using a staggering amount of electricity. Might as well just charge up an electric car instead for much less cost. Not to mention, if the electricity is not clean, the fact you are massively polluting, out of sight. On top of that, you need platinum in the fuel cell stack, making the cost of a hydrogen car climb well into 6 figures, not counting the greater scarcity and even higher cost if demand rises and production levels go up. At that point the cost of entire rest of the car (chassis, seats, dashboard, electronics, etc) is a mere rounding error. On top of that, hydrogen has to be heavily compressed to get a remotely worthwhile quantity into a fuel tank, creating enormous bursting pressure and thus serious safety issues. The fuel tank must then be extremely heavy and thick, eating into efficiency, and also in a simple shape like a sphere or domed cylinder for strength, thus eating up passenger and/or cargo space. On top of that, hydrogen often has to be chilled to extremely low temperatures, with a massive energy loss. On top of that, hydrogen, being the smallest molecule in the universe, leaks through the tiniest seals, gaskets, or joints. It even leaks straight through solid steel, embrittling it in the process. On top of that, hydrogen is a huge safety hazard. It is flammable at a very wide range of fuel-air ratios, much wider than the narrow ranges at which gasoline or ethanol, for example, can be ignited. Hydrogen also needs much less energy input to catch fire - even background static electricity will do it. In a crash, a hydrogen car is a massive bomb, and parked, given the leaks issue, a time bomb. Who wants a hydrogen station in their neighborhood? But who'd want to sell an uninsurable, bulky, dangerous, dirty fuel that gets you less distance at double the price in a car that costs as much as a house? http://www.thenewatlantis.com/publications/the-hydrogen-hoax
        EVdriver
        • 17 Hours Ago
        @carney373
        Excellent post, thank you.
        Dave
        • 17 Hours Ago
        @carney373
        All of your lies and conspiracy theories have been addressed repeatedly.
        PeterScott
        • 17 Hours Ago
        @carney373
        Boondoggle fanatic fight! The "Alcohol Economy" vs the "Hydrogen Economy" Which is the bigger boondoggle, which has the more fanatical supporters? Time to make some popcorn....
          Marcopolo
          • 17 Hours Ago
          @PeterScott
          @ PeterScott "Which is the bigger boondoggle, which has the more fanatical supporters?" Lol ! Or more fanatical opponents ?
          carney373
          • 17 Hours Ago
          @PeterScott
          Too cool to care is juvenile. Alcohol is no boondoggle. Ethanol's subsidy was (stupidly) ended in Jan. 2012 and while it is more expensive than gasoline when adjusted for mileage, its price is reasonable, especially when considering that premium gasoline costs more than regular. And methanol is cheaper than gasoline even after adjusting for mileage, and it has never been subsidized. Flex fuel vehicles cost no more than gasoline only vehicles. It costs automakers only $130 per new car at the factory, at most, to add full flex fuel capability (ethanol AND methanol), and as little as 41 cents.
      Joeviocoe
      • 2 Years Ago
      When you've got no case... use blondes. -Fox News
        carney373
        • 2 Years Ago
        @Joeviocoe
        At least the blondes on Fox are attractive. Shannon Bream. Laurie Dhue, etc.
          Joeviocoe
          • 17 Hours Ago
          @carney373
          Indeed... it helps to disarm the logical/rational parts of the brain, before you feed in the nonsense.
        Joeviocoe
        • 2 Years Ago
        @Joeviocoe
        All news organizations lie. But Fox does take the cake. Other organizations at least fire people for saying or doing stupid things. Fox is lie circus 24/7. For every one outrageous lie you can say about the others... we can drum up 10 against Fox News. Nice woodshed, was I supposed to be worried?
          Marcopolo
          • 2 Years Ago
          @Joeviocoe
          @ Joeviocoe "As long as it's label correctly, " Lol, you Americans don't really do irony do you? Never mind Joe, It took years for some people to realize the Jerry Springer Show wasn't really Phil Donahue ! But I share your concern with those government employees watching Fox at work,....wait a minute, should they be actually working, not watching TV ! ?
          Joeviocoe
          • 2 Years Ago
          @Joeviocoe
          As long as it's label correctly, I don't mind satire or parodies. Stop calling it Fox News, and put it on Comedy Central (next to Stewart and Colbert) The problem with Fox News viewers is... they are not just a "percentage of the populace".. almost all their viewers seriously think they are watching serious news. And they are sadly the 'most watched' of all the News organizations. I get that the U.S. will always have their tabloids... but government employees (and also many civilian employees) are forced to listen to this crap in their offices... as if it were just as much News as cspan.
          Marcopolo
          • 2 Years Ago
          @Joeviocoe
          @ Joeviocoe Holy cr*p, you're serious ! You mean government employees really do have the TV on at work ?!! "many Liberals do watch Fox, and see their crap firsthand, instead of being told who to hate." You've got to hand it to ol' Rupert, he's got it covered both ways ! Oh yeah, I swear Rupert could give lessons to P.T Barnum in promoting a crowd !
          Joeviocoe
          • 2 Years Ago
          @Joeviocoe
          reconfreya, that was mostly incoherent. Anyway, Marco, "government employees watching Fox at work" Actually, it is put on in the background... so it is a droning yet subtle and consistent form of propaganda. I wouldn't put on MSNBC either, but Fox is like getting my prefrontal cortex removed. Funny, Fox News watchers complain about the Liberal Media. But they don't actually ever watch even a minute of it. They are told every day, BY FOX NEWS... that the other stations are Liberal. It is a 'one world view' organization. MSNBC is biased of course, but they don't try to scare people away from watching other networks ... which is why many Liberals do watch Fox, and see their crap firsthand, instead of being told who to hate.
          Marcopolo
          • 2 Years Ago
          @Joeviocoe
          @ Joeviocoe Joe, unfortunately you live in country where the National Inquirer is taken seriously by a percentage of the populace ! Fox News, an electronic version of the old fashioned sensationalist tabloid journal. As genuine as 'world championship wrestling' ! Fox is scripted to crate outrage and controversy, it's almost a News Parody. But it does reveal how little emotion or passion the other US news services engender, so maybe in it's sheer appallingness, it serves a useful (if perverse) purpose ?
          reconfreya
          • 2 Years Ago
          @Joeviocoe
          MSNBC is nothing but state run media. The liberal bias in the networks and CNN created FOX news. If they could appear remotely impartial and not try to cover for their left wing favorites, fox news wouldn't have been created. Did you the press conference where the reporter basically gave Obama a *******? "I have never seen you loose" good grief. Liberals are always fond of talking about "blow back" for a foreign policy. Well FOX NEWS blow back because the main stream media couldn't do their job objectively. ENJOY!!!
          Joeviocoe
          • 2 Years Ago
          @Joeviocoe
          Yes, Marco.... not that serious really. Just a large flat panel in common areas. No personal TVs. But it is loud enough for everyone to hear Fox News, and be coerced ever so subtly.
        reconfreya
        • 2 Years Ago
        @Joeviocoe
        Or you could just make up fake documents like CBS (memogate) or edit 911 calls to fit your political agenda (MSBC), You sir, have been taken to the intellectual woodshed. Enjoy!
      Giza Plateau
      • 2 Years Ago
      The Clean Energy Partnership counts Shell, Statoil and Total among their members. 3 oil companies. CEP is funded by 700 million euros from the German state and 700 million from 'industry'. What industry would that be?
        Dave
        • 17 Hours Ago
        @Giza Plateau
        It is no secret that 95% of hydrogen is currently produced from natural gas. Natural gas developers, distributors, and retailers will profit from sales of hydrogen. So will manufacturers of reforming and compression equipment. There is nothing wrong with that.
          PeterScott
          • 17 Hours Ago
          @Dave
          No company wants to fund any Infrastructure that they con the government/taxpayers into funding.
          Letstakeawalk
          • 17 Hours Ago
          @Dave
          The Feds will spend tens of billions repairing the NE grid. The problem is, instead of taking the time to actually upgrade and improve it, they are required to replace it as it was. "Finally, the way the Federal Emergency Management Agency works with electrical utilities after disasters needs reform. Under the current system, utilities receive federal emergency funding to replace damaged electrical components only if they replace them "in-kind" with the same technology. This means that all sorts of antiquated components are simply being replaced. This makes no sense. The federal government should promote modern technologies and best practices." http://online.wsj.com/article/SB10001424127887324735104578119002091499238.html
          Letstakeawalk
          • 17 Hours Ago
          @Dave
          And yet, there are those who insist that the oil companies *don't* want to fund hydrogen infrastruture. (rollseyes)
          Dave
          • 17 Hours Ago
          @Dave
          I'd be curious to know how much money FEMA spends replacing power lines and telephone poles. Certainly the electrical grid gets billions in government money from projects like the Big Dig in Boston. And there isn't necessarily anything wrong with that. But to single out one utility or energy carrier over another is hypocrisy.
        Marcopolo
        • 17 Hours Ago
        @Giza Plateau
        Giza Plateau the largest private investor in the Geo-thermal power industry, is an oil company ! The largest private investors in bio-fuel development, are oil companies. For 40 years, BP was the most significant investor in solar energy. The largest private investor in wind power is an Oil company. Of all the worlds EV's currently on sale, 80% have some Oil company investment. This isn't really surprising, considering oil companies are a huge and diversified part of the economy.
      carney373
      • 2 Years Ago
      Thousands, maybe millions, of gorgeous blondes in Germany, and they used her instead? And I'm so sick of bare legs! What happened to the polished, finished, elegant look of sheer hose? It's like if women suddenly stopped using makeup, or wearing their hair long, or wearing dresses or heels. A part of attractive femininity has become rare. Sad.
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