There are plenty of fans of Tupac Shakur who would have no idea that the rapper who sang "How Do You Want It" and "Str8 Ballin'" could also do a pretty good Langston Hughes with poems like "The Rose that Grew from Concrete." Someone at Ford did, though, and has used the poem from the late West Coast wordsmith to pitch the 2013 Fusion to wider audiences.

Ford not only calls the one-minute spot a "riveting message to the African American community," but says the poem is the "perfect description for the way the new Fusion's design came to be." You can let us know if you've been touched after watching the video below.



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    • 1 Second Ago
  • 55 Comments
      Dark Gnat
      • 2 Years Ago
      Chrysler had Eminem, so Ford figures Tupac would work for them.
      Klep
      • 2 Years Ago
      Cool visual effects, but I'm not sure the "carved out of concrete" thing is a good image for people to associate with a car.
      Art Serna
      • 2 Years Ago
      Wow. Bubbles got his **** together!
      Rollingdoughnut
      • 2 Years Ago
      Is that the actor who played Gus Fring in "Breaking Bad"? He was awesome in that series. I couldn't quite tell from some of the short,shadowy images they had in the video. I thought it was a pretty cool ad overall. I would definitely look at the new Fusion compared to the boring Accord/Camry. Looks from an Aston Martin are a good thing, instead of stealing from VW like Honda did with the new Accord.
        Andre Ironman Lee
        • 1 Year Ago
        @Rollingdoughnut
        The main actor is Andre Royo. Breaking Bad's Gus Fring is actor Giancarlo Esposito.
      Limited slip
      • 2 Years Ago
      A thug that died of from the street violence that which he himself professed. Hmmmmmmm, brilliant move Ford. You can keep your 4 door sedan, you're suddenly making it very unattractive to me.
      AngeloD
      • 2 Years Ago
      Many thanks to FoMoCo for making up my mind not to buy a Fusion. I was wavering after the fires and recalls, but using anything associated with a no-talent criminal thug like Tupac Shakur seals the decision. Alan Mulally cannot possibly be replaced soon enough.
        XJ Yamaha
        • 2 Years Ago
        @AngeloD
        Yeah, Alan Mullally has been an abysmal failure. And of course he's the one who suggested Tupac.
          ngiotta
          • 2 Years Ago
          @XJ Yamaha
          And don't forget, Mulally busted caps in both Biggie and Tupac to start the West vs. East wars. Should have seen it coming, Mulally never could control his 9.
          AngeloD
          • 2 Years Ago
          @XJ Yamaha
          Quote: "Alan Mullally has been an abysmal failure" In fact he has been a failure. How many recalls now for the Fusion, Fiesta and Escape for engine fires etc? Mulally has led Ford off a cliff in terms of quality. He's the new Jacques A. Nasser. It's eerie that some of the same models that had abysmal launches due to terrible quality glitches are having the same outcome again under Mulally.
      marcosc
      • 2 Years Ago
      Another Found on the road dead creation. Fire extinguishers are standard. It should be named, "Ford Fire" Fuel the soul. Literally!
        ngiotta
        • 2 Years Ago
        @marcosc
        Here's to hoping you're locked in one of them if it should happen to catch on fire.
      pokornat
      • 2 Years Ago
      Both the car and the rapper have short lifespans... i get the connection
      adam
      • 2 Years Ago
      I don't think you want all eyes on you when you're having to recall your cars due to engine fires.
        Brodz
        • 2 Years Ago
        @adam
        Maybe like a Phoenix, the Fusion and the Rose both grow from the concrete when there is fire. But anyway, that's just the 1.6 EcoBoost package, the car isn't dangerous, and there are no problems with the 2.5, 2.0L EcoBoost, or Hybrid and Plug-in. So let's leave Ford alone for now, okay?
          mikeybyte1
          • 2 Years Ago
          @Brodz
          This is an article about the Ford Fusion. asking for feedback. Why should someone "leave Ford alone for now"? They totally have egg on their face with the three recalls against the 1.6l engine. Which, by the way, is meant to be the biggest seller.
          ngiotta
          • 2 Years Ago
          @Brodz
          @mikeybyte1 You do realize there has only been the 1 recall for the Ford Fusion (and only with the 1.6) you're giving "feedback" on, right? It must be hard work, making mountains out of molehills and all...
          Brodz
          • 2 Years Ago
          @Brodz
          Because... Mikeyyyy, it's not a failing of the car. Ford is just having an issue with the 1.6L EcoBoost, not the other engine packages. And only in North American market it seems.
      • 2 Years Ago
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        • 2 Years Ago
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        AnalogJesse
        • 2 Years Ago
        You probably shouldn't work in marketing. It is a risk/reward industry, and clearly this ad is not targeted at you. For the record, commercials WITHOUT celebrities are still incredibly expensive.
        Rich
        • 2 Years Ago
        Thats right, kill him... oh, whoops
        brooklynzson718
        • 2 Years Ago
        How was tupac a "piece of scum" idiot?
          Rich
          • 2 Years Ago
          @brooklynzson718
          Im not professor but I theorize the drugs and gangs had a small part to play, no?
      Jobu
      • 2 Years Ago
      Referring to Tupac's, eh, thoughts as poetry is akin to referring to Janet Napalatano's look as feminine.
      blatinotop4u
      • 2 Years Ago
      If it had been Eminem, it would be okay by "white" standards, but because it is Tupac, Ford hits a new low. This country is just full of blind racist.
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