There are plenty of fans of Tupac Shakur who would have no idea that the rapper who sang "How Do You Want It" and "Str8 Ballin'" could also do a pretty good Langston Hughes with poems like "The Rose that Grew from Concrete." Someone at Ford did, though, and has used the poem from the late West Coast wordsmith to pitch the 2013 Fusion to wider audiences.

Ford not only calls the one-minute spot a "riveting message to the African American community," but says the poem is the "perfect description for the way the new Fusion's design came to be." You can let us know if you've been touched after watching the video below.