Nissan was able to get 225 Leafs to make a rather quiet ride along the Silverstone Formula Racetrack in the UK. The cars collectively made a trek of about two miles, with drivers coming from as far away as Belfast. And, no, none of the cars needed recharging.
Nissan is looking to drum up good news for a model whose sales this year have lagged behind 2011 numbers. Last month, Nissan chief Carlos Ghosn admitted that his goal for the automaker to sell 20,000 Leafs in the US this year won't be met. The year-to-date tally through October was about 6,800, down 16 percent from 2011.
That said, Ghosn still expects Nissan's EVs to account for 10 percent of its US sales and 8 percent of its worldwide sales by 2017. Check out Nissan UK's press release about the parade below.
Nissan LEAFs set record for the largest parade of electric vehicles
225 LEAFs on track simultaneously at Silverstone circuit, UK
LONDON, UK – The multi-award winning Nissan LEAF has entered the record books for the second time in 2012. The convoy of 225 cars took place around the Silverstone racing circuit to break the Guinness World Record for the "largest parade of electric vehicles," beating the previous record of 218 held by Chrysler in the US.
Nissan LEAF owners travelled from around the UK, from as far afield as Aberdeen and Belfast, to meet up at the world-famous Formula One circuit on Saturday, November 24. The event was organized by Nissan to bring together owners of the world's best selling electric vehicle to share their ownership experiences and to gather information about how they use their cars.
Joined by famous faces including actor and presenter Robert Llewellyn and UK television presenter Dallas Campbell, the cars paraded around the circuit for just over two miles under the watchful eye of the Guinness World Record adjudicators.
Paul Willcox, Senior Vice President for Nissan Europe commented: "It was great to see so many LEAFs on the track at the same time and to hear how far some of our owners travelled to take part. We are delighted to have broken the Guinness world record and to have our customers at the heart of that success."
The Nissan LEAF entered the record books earlier this year by becoming the fastest car over a mile in reverse, set at the Goodwood Festival of Speed in June by stunt driver Terry Grant.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About the Nissan LEAF
The Nissan LEAF was the first mass produced EV winning the European, World and Japanese car of the year 2011. More than 43,000 units have been sold globally since its introduction in December 2010, making Nissan LEAF the world's most selling electric vehicle. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h. The electric motor is powered by a Nissan-developed laminated lithium-ion battery with an output of more than 90 kW. Recharging from empty to 100% takes eight hours with a normal charger and just 30 minutes from empty to 80% using a quick charger in optimal conditions. Nissan LEAF has been awarded five stars in the tough Euro NCAP tests, making it one of the safest cars on the road. Nissan LEAF comes fully equipped with air conditioning, satellite navigation, rear-view parking camera. European production of the Nissan LEAF will start at Sunderland in 2013.