Toyota just unveiled the 2013 RAV4 at the 2012 LA Auto Show, and according to a report in Ward's Auto, the automaker already has high hopes for strong sales of its new model. Bill Fay, Toyota's vice president of marketing, is expecting sales of 200,000 units in 2013 – a jump over the projected 170,000 RAV4 models expected to be delivered in 2012.

Since 2008, the RAV4 has never sold anything close to 200,000 units; the model's best year in recent times was 2010 when 170,877 models were moved. But with this all-new 2013 model, Toyota is hoping to capture a larger chunk of younger buyers – folks who might normally look at the Ford Escape and Mazda CX-5.

"It has an awful lot of capability for the younger buyer, so we're hoping to get a little more share of that," Fay told Ward's Auto.

In addition to completely new styling and better refinement, the RAV4 loses its V6 option for 2013. The only engine offered will be Toyota's 2.5-liter inline-four, good for 176 horsepower and 172 pound-feet of torque, and able to achieve highway fuel economy as high as 31 miles per gallon when paired with front-wheel drive.

The 2013 RAV4 hits dealerships in January. Pricing will be announced closer to the vehicle's on-sale date.


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  • 56 Comments
      R S
      • 2 Years Ago
      Reading these comments, reminds me of going to Mcdonalds in the morning and seeing the group of retired guys drinking coffee and b&*^ching about everything they see!! If you dont like the CUV, dont buy it! Without being sexest, a majority of the buyers are women and could give a rats a## about your silly V6 or that it looks like an appliance. Last I heard, an appliance makes my life a lot easier. lol
        wayoflife73
        • 2 Years Ago
        @R S
        I always get excited when I buy an appliance because its so awesome and exciting
      oRenj9
      • 2 Years Ago
      Maybe this means Toyota will try to push boring-car buyers toward the Rav4 and sport up the Camry. The V6 Camry could be a fun car with some decent suspension, the 306 hp 2GR-FSE and a dual-clutch setup.
      Making11s
      • 2 Years Ago
      Dear Appliance drivers of the world, Please don't make us look at 200,000 of these. Thanks, Everyone who has to look at you
      • 2 Years Ago
      [blocked]
        graphikzking
        • 2 Years Ago
        The CRV carried over the same engine options. 4cylinder with FWD or AWD options. Toyota Rav4 is DROPPING 1 of their engine options - I know the V6 doesn't sell that well - but it's still going to lose some of those sales. Escape has a 231hp Turbo 4cylinder option. Someone that wants to tow a Jet Ski or 2 with 4 passengers - this Toyota might not be able to consistently do it with enough "ooommmppphhhh"
          • 2 Years Ago
          @graphikzking
          [blocked]
        Ross
        • 2 Years Ago
        Unfortunately people will keep buying the rav because of the Toyota badge. It's fuel economy isn't class leading (or even for FWD or AWD, I mean the turbo 2014 forester gets about the same gas mileage as the 4cyl rav AWD). Unless Toyota surprises us, handling will be below Mazda and Subaru, and even Honda too. New forester has more storage too....
          zoom_zoom_zoom
          • 2 Years Ago
          @Ross
          Yeah, I'd like to see that article. "MOST fun to drive and Toyota" are rarely if EVERY used together.
      MAX
      • 2 Years Ago
      Put a Pontiac grille on it and you see what the Aztec would like if they were still being built.
      Lunch
      • 2 Years Ago
      What's with the ugly crab face lower lip? That thing is so amazingly ugly.
      Adamnski
      • 2 Years Ago
      200,000 sales, not with that ugly thing!
      Paul Westphal
      • 2 Years Ago
      awfully high hopes for such an ugly update.
      wayoflife73
      • 2 Years Ago
      What an ugly fridge
      bubciak
      • 2 Years Ago
      LAWN MOWER
      Avinash Machado
      • 2 Years Ago
      Does Black Dynamite work for Toyota?
        NightFlight
        • 2 Years Ago
        @Avinash Machado
        I think someone else said in a previous article that he was exposed on another forum for being a Toyota salesperson.
      gary6543
      • 2 Years Ago
      After previously owning 2 Honda V6 Accords (2002 & 2006) and 2 Honda CR-Vs (2009 & 2011), I bought a 2012 RAV4 Limited V6 and I'm very pleased with it - - averaging 24.5 mpg combined city/highway. The major reason I left the "Honda family of fine cars" and joined the "Toyota family of fine cars" was simply due to the fact that the RAV4's provided the option of a V6 engine; although after driving it for 14,000+ miles, I do feel the ride is somewhat superior to that of the former CR-V's. Nevertheless, when considering my next SUV, I'll surely find it necessary to look at other manufacturers' product line, as it's my understanding that beginning with the 2013 RAV4 model year the V6 option will no longer be available - - how unfortunate!
        jtav2002
        • 2 Years Ago
        @gary6543
        Most people only THINK they need a V6, and really don't. Sure, I'll never argue with more power, but it's not really needed in this segment. Sure, the V6 Rav is very quick for what it is, I've driven one. But having also driven a CR-V, i don't feel that it's underpowered (for the intended purpose of the vehicle). Don't get me wrong, I prefer the Rav, I just don't think at the end of the day the drop of the V6 is going to really hurt them. The main thing holding the current 4cyl Rav back was the ancient 4spd transmission.
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