It's no shock to us that the Subaru BRZ is selling extremely well. The insanely fun drift-happy coupe, which was joint-developed with Toyota, has captured the affection of journalists and enthusiasts alike.
To that end, Subaru of America has requested – and is set to receive – 2,000 additional BRZs over the next four months. The aim is to meet demand that has been high enough to have kept the fun-to-drive coupes on dealer lots for very almost no time at all. According to Subaru of America COO Tom Doll, "We are selling all the BRZs we can get." He continued, "We have been sold out of the car since it was introduced."
Initially going on sale in April of this year, the BRZ has been built in Japan with 500 units a month coming to the US. Those arrivals have been outpaced by demand, and Subaru of America has sold 3,120 units through October. At this point, it is unclear if the boost in models allocated to the US will continue through next year.
Subaru of America has also requested more units of the XV Crosstrek. The high-riding Impreza derivative has attracted new buyers from outside Subaru, and Doll says he would like to see sales increase from 2,000 units to 2,500 units per month. Subaru sold 3,076 examples of the XV Crosstrek through October of this year.