It's no shock to us that the Subaru BRZ is selling extremely well. The insanely fun drift-happy coupe, which was joint-developed with Toyota, has captured the affection of journalists and enthusiasts alike.

To that end, Subaru of America has requested – and is set to receive – 2,000 additional BRZs over the next four months. The aim is to meet demand that has been high enough to have kept the fun-to-drive coupes on dealer lots for very almost no time at all. According to Subaru of America COO Tom Doll, "We are selling all the BRZs we can get." He continued, "We have been sold out of the car since it was introduced."

Initially going on sale in April of this year, the BRZ has been built in Japan with 500 units a month coming to the US. Those arrivals have been outpaced by demand, and Subaru of America has sold 3,120 units through October. At this point, it is unclear if the boost in models allocated to the US will continue through next year.

Subaru of America has also requested more units of the XV Crosstrek. The high-riding Impreza derivative has attracted new buyers from outside Subaru, and Doll says he would like to see sales increase from 2,000 units to 2,500 units per month. Subaru sold 3,076 examples of the XV Crosstrek through October of this year.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 66 Comments
      Stumpy
      • 2 Years Ago
      I want one of these as my next car. So bad. (Though, I would settle for a Scion FR-S if I had to). Light, RWD and a Decent Looking Coupe. Win, Win, Win...
      me
      • 2 Years Ago
      Didnt the 2.0t genesis do well first......so why wouldnt this? And there was no shortage so why was the sales expectation for this set so low in the first place.
        askroon
        • 2 Years Ago
        @me
        Yeah and the Genesis Coupe can't seem to stay on lots either
          oRenj9
          • 2 Years Ago
          @askroon
          Probably because there are so few of them to sell, Hyundai halted production on them a while back.
      carguy1701
      • 2 Years Ago
      That's good for this model year, but I hope the momentum keeps up down the road.
      sstowes
      • 2 Years Ago
      I hope this trend continues so other manufacturers take a look at harder look at their lineup and decide whether the shift to strictly efficiency based appliances is worth it (and by others, I mainly mean Honda). The S2000 chassis couldn't be developed beyond that single car, which meant the engineers could focus on making that single experience the best experience possible. But it also meant there was no room for a lower end vehicle nor a higher end vehicle. Now, there's no vehicle, despite the S2000 being well received (anyone that thinks otherwise needs to look at Honda's sales vs its expectations...even Honda was surprised). The only thing that continues to bother me about the BR-Z/FR-S is how little credit Subaru seems to be getting. I've read countless articles about how Subaru did almost all of the technical work, while Toyota took on the design and marketing. I also remember reading blog and forum posts from a bunch of know-it-alls that either said Subaru couldn't pull it off and should stick to AWD, or how the BR-Z was totally out of place in the lineup. Rarely does Subaru seem to be getting the credit it deserves. Maybe the high demand is vindication.
        SethG
        • 2 Years Ago
        @sstowes
        I hope so too. But some perspective is needed. The news here is that Subaru is selling out based on current monthly allotment of cars. The rest of the news is that the current allotment of cars is 500/month. Look no further than this post for a comparison. They are bumping XV Crosstrek to 2,500/month. I am glad the BRZ is selling well. I'm glad they are bringing in more than they expected. But these numbers just aren't at the levels that are going to send the manufacturers back to their business plans so that they can siphon development money from mid sized sedans and compact crossovers to support small, lightweight sports cars.
      Justin Campanale
      • 2 Years Ago
      I'm honestly glad to see that it is selling well. Lightweight sports coupes, especially with RWD, were pretty much a dying class of cars until the BRZ came. I'd love to see a resurgence of more lightweight, affordable, sports coupes. This thing is one of the most fun-to-drive cars out there under $50k, and it combines everything a car enthusiast loves- RWD, high revving naturally aspirated engine, and a low curb weight
      mikemaj82
      • 2 Years Ago
      thanks, but I'll stick with my 'vette that I bought slightly used for the same price.
        thequebecerinfrance
        • 2 Years Ago
        @mikemaj82
        I'm happier with my used ferrari I got at the same price. Like we care that you can buy a used car at the same price.
          Rich
          • 2 Years Ago
          @thequebecerinfrance
          ... bought space shuttle at Govt auct. = win
          thequebecerinfrance
          • 2 Years Ago
          @thequebecerinfrance
          @Rich Yup you won this one. Next time I'm going straight for the Mars rover.
        S.
        • 2 Years Ago
        @mikemaj82
        Coulda bought several sport bikes for the same price.
      • 2 Years Ago
      [blocked]
      Avinash Machado
      • 2 Years Ago
      Hope this will motivate other manufacturers into entering this segment as well.
      Tirac
      • 2 Years Ago
      Nice, hopefully other manufactures and go ahead and introduce competitors to this car and in the end the enthusiasts wins.
      404 not found
      • 2 Years Ago
      I grin from ear to ear every time I get into and drive mine. Hopefully they have the CEL/Slip light issue figured out.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
        m_2012
        • 2 Years Ago
        Thats OK, maybe it will keep the resale of mine up! :)
      ACURA23CL
      • 2 Years Ago
      I'll bet all the companies who pulled out if the small, 4-cyl, RWD market few years back must be kicking themselves right now.
        over9000
        • 2 Years Ago
        @ACURA23CL
        Not really, Honda is doing fine with volume sellers like the Accord and Civic.... Nissan is doing great with the Altima
        Rich
        • 2 Years Ago
        @ACURA23CL
        It's the "hot ticket" right now, just like the WRX was in 2002... give it 3 years and they'll be hard pressed to sell.
          Rich
          • 2 Years Ago
          @Rich
          @Hazdaz - you have no idea about how a production facility and tooling work do you? Of course Subaru will be fine, but the BRZ is in the "hype" hyper-drive at the moment.
          Hazdaz
          • 2 Years Ago
          @Rich
          ...And in the mean time the companies that do have a product in that category (such as Subaru) are not only making money hand-over-fist, but also have the potential of making some life-long customers. Strike when the iron is hot because if companies are only NOW looking at this segment and trying to rush through a lightweight RWD sportscar into production, its probably going to take 3 years or more till it hits dealer lots. By then, the market might be already saturated and they'll be playing catch-up.
          m_2012
          • 2 Years Ago
          @Rich
          Small, RWD cars are not a fad and have been around for decades. Drive one.
          • 2 Years Ago
          @Rich
          [blocked]
          jtav2002
          • 2 Years Ago
          @Rich
          Rich - what did he say that even implies he knows, or doesn't know anything about manufacturing? All I read was the fact that if you're wanting to get into this segment now, it's going to take at least several years to design/test, etc and get a vehicle to market. What does that have to do with anything with him not knowing anything about tooling or manufacturing?
    • Load More Comments