The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.

The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.

The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

The full list of winners is below, along with press releases from the organization and the manufacturers. Congratulations to Mazda on the win.
Show full PR text
MAZDA CX-5 CAPTURES JAPAN CAR OF THE YEAR TROPHY

Edges out Toyota GT 86/Subaru BRZ by 45 votes


29/11/12 -- At the Japan Car of the Year awards ceremony inside Zepp Diver City on reclaimed land in Tokyo Bay, Mazda's all-new CX-5 posted 363 votes to win Japan's coveted Car of the Year prize.

Surprisingly, the expected close battle between this year's two most highly anticipated cars – Mazda's CX-5 and the Toyota GT 86/Subaru BRZ – did not eventuate as the SUV from Hiroshima pulled away from the jointly developed GT 86/BRZ sports car to triumph by some 45 votes.

While the Toyota-Subaru sports car picked up 318 votes for its thrilling rear-wheel drive handling, high revving boxer engine and reasonable price, it was the Mazda CX-5's revolutionary Skyactiv technology, great handling and economical clean diesel engine that most impressed the 60 jurors.

In accepting the Japan COTY trophy, the so-called 'Godfather' of Skyactiv technology**, Kiyoshi Fujiwara, said: "It was a long road. In the early days of Skyactiv development, I had a lot of opposition from colleagues suggesting this technology was not the answer. But we stayed true to our goals, and here we are today, fully recognised by the COTY jurors. Thank you!"

The BMW 3-Series – with 282 votes – snatched the Import Car of the Year gong away from a strong finishing Range Rover Evoque polling 218 votes, while the sentimental COTY steering committee special prize was awarded to the Toyota GT 86/Subaru BRZ.

FINAL RESULTS
Mazda CX-5 363 votes
Toyota GT 86/Subaru BRZ 318
BMW 3-Series 282
Range Rover Evoque 218
VW Up! 152
Suzuki Wagon R 68
Citroen DS5 51
Alfa Romeo Giulietta 29
Nissan Note 10
Honda N-Box 9

Voting rules: Each juror is given 25 votes. The juror must give 10 votes to their highest rated car, and then spread the remaining 15 votes among their next best four cars.

** Skyactiv technology refers to a series of new body, chassis, engine and transmission technologies which increase fuel efficiency, reduce weight and emissions while improving the car's handling and ride quality. Skyactiv does not employ hybrid technology.

***

Mazda CX-5 wins Car of the Year in Japan

Leverkusen, 30 November 2012. Mazda Motor Corporation's compact crossover SUV, the CX-5 has been named the 2012-2013 Car of the Year Japan. The award was announced by the Japan Car of the Year committee on November 29, 2012.

The CX-5 was the first model to adopt the full range of Mazda's SKYACTIV* technologies including new engines, transmissions, body and chassis. It offers a predictable and refined driving experience together with outstanding environmental and safety performance. It is also the first model to fully embody Mazda's new design theme, KODO - Soul of Motion. With finely-honed vitality and dynamism, its styling is reminiscent of a cheetah about to pounce on its prey.

The CX-5 equipped with Mazda's new-generation SKYACTIV-D clean diesel engine boasts powerful driving comparable to a 4.0-litre V8 gasoline engine vehicle thanks to 420 Nm of maximum torque. At the same time, it achieves an SUV class-topping fuel consumption of 4.6 l/100 km with only 119 g/km of CO2 emissions.

In approximately nine months since sales of the CX-5 started in February, Mazda has received 37,000 orders in Japan, more than 33,000 in Europe and over 128,000 globally, and sales continue to be strong.

All passenger vehicles with an expected annual sales volume of over 500 units, announced or launched in Japan between November 1, 2011 and October 31, 2012 are eligible for this year's Japan Car of the Year award. The last Mazda to be named the Car of the Year Japan was the MX-5 in 2005. The CX-5 is the fourth Mazda to win the award.

Executive Officer Kiyoshi Fujiwara commented, "We are thrilled to have the CX-5 receive such a coveted award and appreciate the warm support and encouragement of our fans. Spurred on by this honour, we will continue to dedicate ourselves to the task of crafting cars that only Mazda can, in order to continue winning the support of our fans and customers into the future."

* An umbrella term for Mazda's new-generation technologies, including SKYACTIV-G gasoline engine, SKYACTIV-D diesel engine, SKYACTIV-DRIVE automatic transmission, SKYACTIV-MT manual transmission, high-performance lightweight SKYACTIV-CHASSIS and lightweight, highly rigid SKYACTIV-BODY

***

Subaru BRZ Wins 2012-2013 Car of the Year Japan "Special Award"

Tokyo, November 30, 2012 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that its "Subaru BRZ" sports coupe born in a joint development project with Toyota Motor Corporation (TMC) has received the 2012-2013 Car of the Year Japan "Special Award". (Jointly awarded to the "Toyota 86.")

Developed with its product concept "Pure Handling Delight - the driving experience taken to a new level", the Subaru BRZ is a front-engine, rear-wheel drive sports coupe offering sheer driving pleasure with excellent handling, which is enabled by the ultra-low center-of-gravity packaging with the Subaru Boxer engine mounted as low as possible.

The optimal combination of Subaru's horizontally-opposed Boxer engine and Toyota's "4-DS" direct injection technology highlights the successful collaboration realized in the TMC-FHI alliance.

About 2012-2013 Car of the Year Japan "Special Award"
Selected from among all passenger cars newly released in Japan during the period from November 1, 2011 through October 31, 2012 by the Japanese COTY panel of jurors composed mainly of automotive experts and journalists.

Separately from the Car of the Year Japan award, "Special Award" is presented to recognize the car that has made an exceptional impact.


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    • 1 Second Ago
  • 28 Comments
      imag
      • 2 Years Ago
      Two very deserving cars. Nice.
      JESSE
      • 2 Years Ago
      WELL DONE
        • 2 Years Ago
        @JESSE
        [blocked]
      Snaisa
      • 2 Years Ago
      Please Mazda sell the diesel over here already. I need it to haul stuff on my suburban CT highways and frequent trips to NYC.
      brgtlm
      • 2 Years Ago
      Congrats Mazda - now just put that new diesel engine coming to the US in it and we'll have an even bigger winner. Such a great CUV in need of a bit more go.
      Musouka
      • 2 Years Ago
      Mazda's Hiroshima plant rocks. If you ever find yourself in the city, you can just call them and book a free tour in Japanese or English to the Mazda Museum (and part of the plant).
      icemilkcoffee
      • 2 Years Ago
      Some people are thinking the CX-5 is nice but not that great. Remember- they have a diesel CX-5 in Japan. Last heard- the diesel version outsells the gasoline version 3:1 in Japan. That 300ft/lb diesel engine can turn a nice car into a great car just like that!
      RA
      • 2 Years Ago
      the CX-5 is great
        kuntknife
        • 2 Years Ago
        @RA
        Not trolling, but greater than the Toyobaru twins?
          c-three
          • 2 Years Ago
          @kuntknife
          Engineering/tech-wise, yes. Lots of innovative stuff in the Skyactiv-D, leading to a compact SUV with 310 lb-ft torque and nearly 40 MPG on diesel.
      godwhomismike
      • 2 Years Ago
      I'm sad the 2013/2014 CX-5 is not getting the diesel engine option. I really like the CX-5, but I need a decent amount of torque for all of the hilly mountain roads I'm always driving. I always get AWD turbo vehicles, and kind of regretting getting the Kia Sportage SX. My turbo failed on me last night at just 20K miles. :(
        Snaisa
        • 2 Years Ago
        @godwhomismike
        I thought Mazda has yet to reveal any meaningful information regarding the diesel in the CX-5? Though it will receive the 2.5 engine in Touring and GT models.
      • 2 Years Ago
      [blocked]
        Danrar
        • 2 Years Ago
        It's more fun, sure. But I think the CX-5 accomplishes so much more and is a more significant vehicle. Kudos Mazda, you deserve it.
          • 2 Years Ago
          @Danrar
          [blocked]
          • 2 Years Ago
          @Danrar
          [blocked]
          • 2 Years Ago
          @Danrar
          [blocked]
          • 2 Years Ago
          @Danrar
          [blocked]
      thequebecerinfrance
      • 2 Years Ago
      I did not think that the CX-5 was that good. At the same time it keeps winning a lot of the comparison tests with it's excellent chassis. I'm happy there are still car manufacturers that can be build fun to drive cars and not some of the snooze mobiles we've been getting.
      Hector M Yambo
      • 2 Years Ago
      The car of the year shouldn't be a car?
        • 2 Years Ago
        @Hector M Yambo
        [blocked]
      GR
      • 2 Years Ago
      The Mazda CX-5 and the Toyobaru are both great cars, but despite winning the awards, I doubt either will sell very well in Japan. The CX-5 is rather large and still not that efficient in terms of Japanese standards. The BRZ/GT-86 is really for the car enthusiast which are rarer these days as car ownership gets more expensive in Japan. The cars that sell well are hybrids and kei-cars. Both cars can probably be better appreciated by Americans with lower ownership costs and better roads to drive them on, especially the CX-5.
        imag
        • 2 Years Ago
        @GR
        From Wikipedia: "The Japan domestic market CX-5 achieved monthly sales 8 times higher than forecast right after its launch in February 2012" I'd say it's doing just fine in Japan. Way to go Mazda.
          GR
          • 2 Years Ago
          @imag
          It may be selling well in relation to it's projected figures, but it's not going to break a top 20 rank. 73% of the CX-5 sales in Japan are the diesel models. That's great, but comprise a tiny fraction of the market and it's really not taking competition away from kei-cars and hybrids, neither of which Mazda has its own to compete. (Mazda has kei-cars, but they are actually rebadged Suzuki's). I am glad that Mazda is doing better than expected with this car, especially with the diesel, but being called the Car of the Year does not mean it's going to be a top selling, popular model by any means.
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