After not hearing much news about the relocation of the Porsche Cars North America headquarters for almost a year and a half, Porsche announced today that it has finally broken ground on its new facility. Sitting on the former site of a Ford Taurus assembly plant located close to the Hartsfield-Jackson Atlanta International Airport, the new building will employ 400 workers (including the addition of 100 jobs), and it will also include a training center, museum and 1.6-mile test track.

Officially called One Porsche Drive, Porsche said construction should be completed during the second half of 2014, but it isn't clear whether the road's name was changed to Ferdinand Porsche Avenue as a reader tipped us off to last month. Matthias Mueller, President and CEO of Porsche AG, and Detlev von Platen, President and CEO of Porsche Cars North America, were both on hand for the ceremony as well as Georgia Governor Nathan Deal and Atlanta Mayor Kasim Reed.

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Porsche Cars North America Celebrated a Landmark Groundbreaking

A new destination is born: Porsche breaks ground on cutting edge American headquarters


Atlanta. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan, today celebrated a landmark groundbreaking of its new headquarters, to be known as One Porsche Drive. Located adjacent to Hartsfield-Jackson Atlanta International Airport, the 26.4-acre site is the first complex to be built in the "Aerotropolis Atlanta" business district.

Employees from Porsche Cars North America and its affiliates Porsche Financial Services, Porsche Business Services, and Porsche Consulting attended the event alongside executives from Porsche Group companies in North America and Germany, as well as local dignitaries. Most of Porsche's North American operations will be consolidated under one roof once the new facility is finished in the second half of 2014.

"Porsche's presence has been embraced by Atlanta and the state of Georgia for the last 14 years," said Matthias Mueller, President and CEO of Porsche AG. "We're happy to reciprocate the sentiment with this new facility, which contributes to the state's economic development and also adds a bit of glamor to the local community."

Mueller also reminded the audience of the lasting love affair of the Americans with Porsche, which goes back to the early fifties and is a powerful incentive for the company to safeguard and nurture this extraordinary relationship. "Our investment here in Atlanta is a testament to our belief in the future of this great nation and, above all, our confidence in this very important market," he said.

Ultimately, One Porsche Drive will house 400 employees, including 100 jobs that will be new to Georgia. In addition to corporate offices, it will also be comprised of a Technical Service and Training Center, a Conference Center and a Museum. As an industry first, the Porsche headquarters campus will feature a Customer Experience Center including a 1.6-mile test track and handling road course to showcase the capabilities of Porsche's industry-leading vehicles.

"This world-class facility underscores our commitment to customers and dealers in the United States, which remains the single largest market for Porsche vehicles," said Detlev von Platen, President and CEO, Porsche Cars North America. "Today's ceremony also symbolizes Porsche putting down permanent roots here in Atlanta, a city we have proudly called home since 1998."

Atlanta Mayor Kasim Reed and Georgia Governor Nathan Deal were among the event attendees.

"I am delighted to extend a warm welcome to the first tenant of the Aerotropolis development site," said Atlanta Mayor Kasim Reed. "Porsche's presence here underscores the City of Atlanta's continuing commitment to attract world-class companies and iconic brands to our city. Furthermore, it sends a clear and unmistakable signal to other companies that Atlanta is open for business."

Neighboring facilities currently include the Delta Air Lines world headquarters, Wachovia Bank's principal processing center and the world's busiest airport, which served more than 92 million travelers in 2011.

"Porsche's new headquarters is a terrific asset to Georgia's economy and a unique travel destination for the millions of travelers who arrive in our great state each year," said Nathan Deal, Governor of Georgia. "I'm confident One Porsche Drive will become a renowned address that stands for vision, innovation and success – as well as one of the greatest driving experiences in the world."

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 191 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.


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    • 1 Second Ago
  • 32 Comments
      vpat48
      • 2 Years Ago
      The name was changed to Porsche Avenue about two weeks ago. I was driving on I-75 while they were applying the new name sticker.
      johnb
      • 2 Years Ago
      Nice looking building. Definitely worthy of the Porsche Name.
      sloanm101
      • 2 Years Ago
      Wounder what the museum will have for us to droll on? Cannot wait to walk threw this modern architectural building.
      Brodz
      • 2 Years Ago
      If only Porsche had been successful in taking over VW. The world could have had a rear-engined Beetle once again.
        Carlos Cruz
        • 2 Years Ago
        @Brodz
        They did, (see, http://www.huffingtonpost.com/2012/07/04/volkswagen-porsche-merger-vw_n_1649854.html) but not in the normal ways you would accomplish a takeover.
          Brodz
          • 2 Years Ago
          @Carlos Cruz
          No Carlos. They tried to take over VW... but couldn't seal the deal, got in huge debt, and then VW took them over.
      J Sweatman
      • 2 Years Ago
      I pass this site every day commuting between my office at the airport and my off-airport office. The resolution to rename Henry Ford II Boulevard to Ferdinand Porsche Avenue was scrapped after it was learned the Ferdinand Porsche had ties to the Nazi Party during WWII. It was shortened to Porsche Avenue during the City Counsel meeting in September and the measure was approved. The signs went up at the end of October. If you fly into Atlanta and you see Porsche Panamera's or Cayenne's on the ramp, that is not a mistake. Delta operates 3 of the Porsche sedans and 3 of the Porsche SUV's for VIP transport on the ramp area. They were new last year, but now we are used to seeing them even if passenger as are.
        • 2 Years Ago
        @J Sweatman
        [blocked]
        Bryan Williams
        • 2 Years Ago
        @J Sweatman
        Ford had ties to the Nazi's also
          Brodz
          • 2 Years Ago
          @Bryan Williams
          Not Henry Ford the II though. And Ford wasn't really a supporter of the Nazi's, he just had Anti-Semitic views.
        J Sweatman
        • 2 Years Ago
        @J Sweatman
        ".. . even if passengers are not" is what it should have been.
      T0pgear
      • 2 Years Ago
      Does anyone know the architect?
        ferps
        • 2 Years Ago
        @T0pgear
        HOK
          sloanm101
          • 2 Years Ago
          @ferps
          HOK was some brilliant architectural designs. Check out Washington, D.C. Union Stations on their website, simply beautiful.
      Carlos Cruz
      • 2 Years Ago
      Georgia? There is something about moving to GA that just doesn't sit well with me. Why not shack up with VW in VA?
        Shane
        • 2 Years Ago
        @Carlos Cruz
        Porsche Cars North America has been headquartered in Atlanta for at least 11 years (likely more). Why would they go to the West Coast? It adds an additional 4 hours delay between them and the motherland. Atlanta has a major international airport, a huge container port at Savannah, and access to rail and interstate systems that span the US. Top that off with really cheap taxes, low cost of living / land pricing and fairly temperate weather, why would they not stay here??
          Shane
          • 2 Years Ago
          @Shane
          Check that, they've been in Atlanta since 1984... so nearly 30 years.
          zoom_zoom_zoom
          • 2 Years Ago
          @Shane
          Speaking of West Coast vs. say Georgia. California is now the LEAST educated state in the USA. So Carlos, take your ignorance elsewhere.
          Shane
          • 2 Years Ago
          @Shane
          Ha... busted, read that as WA (as in Washington state) instead of VA. D'oh.
          Bradford
          • 2 Years Ago
          @Shane
          VA is not on the West Coast.
          Carlos Cruz
          • 2 Years Ago
          @Shane
          West Coast? Virginia isn't in the West Coast. Volkswagen Group of America 2200 Ferdinand Porsche Dr. Herndon, VA 20171 I guess its that GA education.....
          Carlos Cruz
          • 2 Years Ago
          @Shane
          zoom I never said that the west coast had the best schools. But while in that subject, while GA is surprisingly good, it still doesn't break the top 5: 1. MD 2. MA 3. NY 4. VA 5. AR All blue states (except for one). I see a pattern.
        zzzzzz
        • 2 Years Ago
        @Carlos Cruz
        This is why they put it near the airport. In case they have to make a quick getaway after encountering those dudes from Deliverance.
      Master Austin
      • 2 Years Ago
      Flat roofs are a maintenance nightmare, good luck with that. They probably picked GA because of lack of strong unions and cheaper property taxes. Thats why so many are relocating/building in the south.
      diffrunt
      • 2 Years Ago
      Ya'll come see us, you heah?
      mikeybyte1
      • 2 Years Ago
      Well that is just....Peachy.
      leighonabernstein
      • 1 Year Ago
      maybe this would explain why there are 8 Porsche Panameras in the Marriott lot down the street with Georgia Government plates on them, and temporary CB type radios attached to the hoods. along with one Ford Taurus. ( all are black with one white one) But in Golden Colorado? What did Porsche do give the State new Panameras do tool around the country in . Anybody have an idea on this? So odd....
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