MG is, sadly, another one of those brands whose every mentions inspires us to ask, "Is it still around?" Yes, it is, and when you string the past two year's headlines together you can see that parent company SAIC is serious about making it work: Autocar saying the MG6 is better to drive than the Ford Focus Zetec S, opening a European design center at its Longbridge, UK site, working a deal to sell its products through European GM dealers, the Zero and Icon concepts and an entry into the British Touring Car Championship (BTCC) with a double-Championship-winning driver.

Although MG sells nearly 100,000 cars in China, the MG6 hasn't done so well in its home market of the UK, the only other place it is available, moving less than 1,000 units in a year. But a report in Automotive News Europe claims that the brand plans to mimic the trail blazed by another Asian dark horse currently stomping all over the Euro market, Kia, by focusing on design. The brand has a former Nissan design exec spearheading efforts in Europe, but we won't really know what kind of design MG aims to storm the market with until its MG3 and MG5 arrive in the coming years.

MG plans to begin distributing products in the Benelux countries next year, and a side benefit of success on The Continent would be greater sales in China, whose buyers (like so many others) want to buy into European cachet. Skeptics wonder, though, if SAIC is really ready to do everything that Kia did to earn its market position, noting that the Korean maker didn't just poach Peter Schreyer from Audi and develop a compelling design language, it invested in R&D, manufacturing, sales and marketing in Europe to comprehensively support its hot-looking products.


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    • 1 Second Ago
  • 14 Comments
      Brodz
      • 2 Years Ago
      MG isn't really still around. This is just a Chinese facsimile of what was once a proud marque.
      Drakkon
      • 2 Years Ago
      How did they get Katie Holmes to come stand at the Bejing Auto Show?
      IBx27
      • 2 Years Ago
      Copy kia? Makes sense, seeing as how the chinese own mg now.
      dohc73
      • 2 Years Ago
      Does the cyborg fembot come with it? And can I name her KIA?
      zoom_zoom_zoom
      • 2 Years Ago
      Copy KIA, so they are going to start lying about their HP and MPG figures to gain sales?
      TangoR34
      • 2 Years Ago
      By focusing on design, you copy Kia. When you focus on handling, you copy BMW. When you focus on technology, you copy Audi/Mercedes When you focus on safety, you copy Volvo. Whatever aspect you want to focus and improve on, you get accused of copying.
        Kahz
        • 2 Years Ago
        @TangoR34
        You didn't read the article. MG is 'copying Kia' by hiring a 'good' car designer, to get sales as good as Kia's. Critics are saying that this won't be enough, since Kia did a lot more, "nvested in R&D, manufacturing, sales and marketing in Europe to comprehensively support its hot-looking products". You read my comment.
      diffrunt
      • 2 Years Ago
      I,ll stick w/my 80 MGB, thank you.
      Felipe Politano
      • 2 Years Ago
      They still have a long way to go when it comes to refinement, though. The rest of the british media found the MG6 a root to drive BUT still unrefined, with a loud engine and a plasticky cheap interior. I guess Autocar was the only outlet to say the MG drives better than the Focus; most other outlets simply pointed out that a Focus or Astra or Golf or Octavia would be a better choice.
      Alex Ellsworth
      • 2 Years Ago
      "...Its home market of the UK?" More like its home market of China! I know SAIC maintains the old Longbridge factory for R&D with some former MG engineers, and I think I remember read that the MG6 was at least partially based on MG product in the pipline before the takeover, but it still seems to be essentially a Chinese car with a British badge slapped on it. That said, however, my sense is that MG's products might be some of the best and most globally competitive of all Chinese cars currently on the market.
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