Jaguar and Land Rover are set to merge their sales facilities, according to Inside Line. Jaguar Land Rover North America President Andy Gross says 45 percent of Jaguar owners also have an SUV in their stable, so it makes sense to give customers as much exposure to the cat's high-riding cousins and possible. The number of overall outlets will remain the same, and the brands will reportedly remain separate on the showroom floor, however.

So far, just one dealer has made the move to combine under the roof of one 68,000 square-foot facility in Paramus, New Jersey (above), though a further 20 are ready to make the shift and become Jaguar Land Rover outlets. Gross believes the shift is necessary so that his company's dealer network will accurately reflect the company's products. We'll see how cozy the brands are when Jaguar starts rolling out its own SUVs in a few years.


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    • 1 Second Ago
  • 24 Comments
      ChubbyGirl
      • 2 Years Ago
      The dealership in Gary Indiana did this like 12 years ago. Yawwwnnnn.....
        Devin
        • 2 Years Ago
        @ChubbyGirl
        Fields in Waukesha Wisconsin (metro Milwaukee) is also combined (and they also sell Volvos). I think they're dealership in Madison Wisconsin is combined as well. Seems like from the replies this is already pretty common. The other Jaguar dealer in the area I'm assuming won't start selling Land Rovers since there's no other Land Rover dealership to combine with them.
      eye.surgeon
      • 2 Years Ago
      The Fresno, California dealership did this a decade ago or longer.
      iKingston
      • 2 Years Ago
      Aristocrat Motors in Kansas City has been this way for years as well...
        Mason
        • 2 Years Ago
        @iKingston
        I was just about to comment about Aristocrat. And I assumed this was already company policy since I've only ever seen joint dealerships.
      marco
      • 2 Years Ago
      Houston North is also a joint dealership already and has been since Ford ownership.
      The Wasp
      • 2 Years Ago
      This seems like an obvious choice. I would also suggest that any standalone Jaguar or LR dealer should also offer the other brand's vehicles, even if only via customer order. It should be interesting if/when a Jaguar SUV comes along. I would think LR could easily portray itself as the rough, off-roading brand and Jaguar as the luxury, comfort brand -- except for recent LR vehicles putting an increasing focus on luxury and creature comforts.
      dohc73
      • 2 Years Ago
      Any Jag/LandRover dealership that was already like this was purely done by the dealership owner themselves, they weren't corporately sponsored. It's just by coincidence, and frankly not that big of a stretch, to have grouped these two brands already.
        ThomasP
        • 2 Years Ago
        @dohc73
        Especially since they've been close cousins since Ford's PAG
      PM
      • 2 Years Ago
      Andy Goss, not Gross.
      helloac
      • 2 Years Ago
      What happens when the Jaguar and Land Rover dealers are owned by two different franchisees? I'd expect them to get an exemption
        ThomasP
        • 2 Years Ago
        @helloac
        Huh? It means that both dealerships will offer both brands...
      Holmes C
      • 2 Years Ago
      Jaguar Land Rover of San Francisco has been merged for years...... So that's false.
      • 2 Years Ago
      [blocked]
      TuteTibiImperes
      • 2 Years Ago
      I thought they had already done this. I don't know if I've ever seen a a Jaguar dealership that didn't have a Land Rover dealership right next door, though I suppose the change now will be moving them into the same building. It also seems like the brands get paired up with Audi and Porsche dealers a lot of the time.
      Morgan Reale
      • 2 Years Ago
      Sorry to say these brands are lost! Jaguar lost its identity when ford downgraded the brand with the x-type Jaguar was once a classic brand known for luxury - Ford destroyed it - now no one wants that crap so they are downsizing now ... I'm not surprised
        ThomasP
        • 2 Years Ago
        @Morgan Reale
        I'm confused... where does it say they're downsizing? Also, the X-Type did not destroy Jaguar. In fact, the last generation XJ probably did nore to damage Jag's success than the X-Type.
        • 2 Years Ago
        @Morgan Reale
        [blocked]
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