Three years after an oversize corporate appetite resulted in him departing the CEO's throne at Porsche, Wendelin Wiedeking is back in the hunger business having announced a chain of pizza and pasta restaurants called Vialino. The eatery business isn't new to the former Porsche boss, nor are business interests far from the automotive sector: the former Porsche boss made his first million in real estate before he was 30, owns a restaurant now, and still owns stakes in companies that make shoes among other holdings.

Perhaps more surprisingly, Vialino is controversial before its opened its first outlet. Another Italian chain, Vapiano, is miffed at the similarity between its established name and Wiedeking's brand new one. Wiedeking's response is that his restaurants will have table service, which Vapiano lacks, and that they'll be more rustic in comparison to Vapiano's modern glass frontages. A second Italian chain, L'Osteria, said it opened its books to Wiedeking in 2011 when the exceedingly wealthy entrepreneur was considering buying in, but now that he's gone his own way L'Osteria feels that Wiedeking might just have been sniffing around for some insider context.

With no legal action planned, Vialino remains set to open its first store next month in Ludwigshafen, Germany. After that it plans to expand in Germany, then to Austria and Switzerland.


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  • 15 Comments
      rllama
      • 2 Years Ago
      The Large Pepperoni GT3 will have less pepperoni and cheese than the regular large pepperoni, and to reduce weight they've replaced the crust with carbon fiber. You can have that stripped down high performance version for 70% more than the basic model.
        IBx27
        • 2 Years Ago
        @rllama
        Why do I feel the need to try a CF pizza?
        k.naz
        • 2 Years Ago
        @rllama
        The CF might outweigh the dough lol. *Flies away...*
      k.naz
      • 2 Years Ago
      Well, he does have the look, so why not? Scuzie? Babadabupi?!
      Soul Shinobi
      • 2 Years Ago
      I can see him saying "Pizza." plainly then making that face and leaning back.
        IBx27
        • 2 Years Ago
        @Soul Shinobi
        I hear Bane saying 'pizza' the way he said 'the people' when I look at that picture...
      Mike Lee
      • 2 Years Ago
      Yeah? And he LOOKS like he's been eating a lot of pizzas!
      Patrick
      • 2 Years Ago
      Looks like he has been working with pizza for awhile.
      GreaseMonkeySRT
      • 2 Years Ago
      Not sure why, but when I looked at that picture the first word that popped into my head was "diabeetus."
      Andrew TheBoss
      • 2 Years Ago
      1 : Italian food is MUCH MORE than pizza. 2 : Peperoni with oner "p" 3 : In America you are eating something different from the real pizza... sorry :) 4 : Vialino means something "piccolo viale" little avenue. Vapiano means "go slow" Ciao
        KaiserWilhelm
        • 2 Years Ago
        @Andrew TheBoss
        I'm pretty sure that at this point the USA owns pizza, pioneered by Italian immigrants of course.
      Fed Up
      • 2 Years Ago
      Teutonic pizza?
      Brodz
      • 2 Years Ago
      I could just picture him wearing an apron over that suit, and making up some sausage mince.
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