Chrysler is pretty skimpy on details when it comes to the Promaster, but it has said the vehicle will make use of "familiar Ram Truck styling cues." The van will reportedly also bow with powertrains targeted specifically at the North American market.
Chrysler and Ram made the announcement ahead of the LA Auto Show alongside news that the company will launch a new Ram commercial truck division.
As you may recall, Ram trademarked the Promaster name back in September alongside a slew of other monikers. You can read the brief press release below for more information.
Ram Truck today announced that it will develop a new large van for the North American market, which will go on sale beginning 3rd quarter 2013.
Joining the smaller, but highly capable Ram C/V as an additional van offering, the 2014 Ram ProMaster will compete with other full-size commercial vans.
"The Ram ProMaster further strengthens our commercial lineup, offering a full line of work trucks and vans," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "As the Ram Truck Brand continues to gain share and grow sales in the retail truck market, we will be just as aggressive in our goal to be a commercial truck market leader."
"We feel that from a product-feature and launch timing standpoint, the all-new Ram ProMaster van is going to be a home run with commercial customers," added Diaz. "Our relationship with Fiat, one of the world's foremost commercial truck makers, has given us access to great products and technology that will resonate with our U.S. and Canadian Ram Truck customers."
Based on the successful Fiat Ducato, the Ram ProMaster will be significantly redesigned with familiar Ram Truck styling cues, offering features and powertrains preferred by North American commercial customers.