Being one of the more difficult off-road trails in the US and a test bed for Jeep products, the Rubicon Trail's name was first used on the Jeep Wrangler starting in 2003. Ten years later Jeep is celebrating the Wrangler Rubicon with a special package that makes it, "The most off-road capable Wrangler in history."

That's a pretty bold statement, but it definitely seems feasible after looking at some of the added equipment on the Jeep Wrangler Rubicon 10th Anniversary Edition, such as a new winch-capable steel front bumper with removable end caps that allows full frontal exposure of the meatier BF Goodrich tires for better rock-crawling abilities. This new bumper alone allows the Wrangler to take on obstacles such as rocks or ruts practically head on, but the package also gives the Rubicon an extra half-inch lift and taller 265/70R17 tires.

Aside from its improved off-road prowess, the new model also has enough of a styling change to easily distinguish it from the standard Rubicon. For starters, the new front and rear bumpers and black-accented wheels give the Rubicon a beefed-up look, and a vented hood looks like it was sculpted by the same team responsible for the hood on the SRT Viper. The Anniversary Edition also gets plenty of plenty of color with red accents added to the front and rear tow hooks, shocks and a full red leather interior. The exterior will only be offered in three colors including an package-exclusive new blue-ish hue called Anvil, which is shown above. Mopar even gets in on the celebrations with finishing touches like black rocker panel rails, taillight guards and fuel door all coming standard.

The Rubicon 10th Anniversary Edition is available on both the two-door Wrangler and the four-door Wrangler Unlimited, and while pricing has yet to be determined, the commemorative model goes on sale in the spring of 2013. Scroll down for the full press release.
Show full PR text
Legendary Jeep® Off-road Prowess Taken to New Level with Wrangler
Rubicon 10th Anniversary Edition


-The iconic Jeep Wrangler Rubicon – named after America's most demanding offroad
trail – celebrates 10th anniversary with new model
-2013 Jeep Wrangler Rubicon 10th Anniversary Edition is the most capable production
vehicle ever; loaded with hardcore equipment off-road enthusiasts covet
-Off-road features include all-new steel winch-capable bumpers with removable end
caps, even more ground clearance, new rock rails and BF Goodrich KM2 Off-road
Tires
-Available one-of-a-kind "Anniversary Red" leather interior
-Limited-production Jeep Wrangler Rubicon 10th Anniversary Edition to arrive in
showrooms in spring of 2013


For more than seven decades, Jeep® vehicles have defined the benchmark in rugged capability
and utility. The most recognized of these vehicles has long been and still is the Jeep Wrangler,
which has always provided an unmatched level of freedom resulting from the ability to traverse
any trail, anywhere.

Ten years ago, for the 2003 model year, Jeep dramatically raised the bar in off-road capability
with the introduction of the Wrangler Rubicon model. Named after one of the most grueling offroad

trails in the world, the Rubicon models were the most extreme Wranglers ever produced.
The 2005 model year saw the introduction of the Wrangler Rubicon Unlimited that brought more
utility to the Rubicon's quickly established off-road credentials. Over the last 10 years, the
Wrangler Rubicon has won numerous prestigious awards including Four Wheeler magazine's
"4x4 of the Decade" honor for its unmatched level of all-around capabilities.

Fast forward to the 2013 model year, with Jeep Wrangler setting sales records and the wildly
popular Jeep Wrangler Rubicon turning 10 years young. To celebrate, Jeep is introducing a
new, limited-production 2013 Wrangler Rubicon 10th Anniversary Edition. It is the most capable
factory-produced Jeep Wrangler ever, packed with equipment die-hard off-road enthusiasts
love.

"The Jeep Wrangler Rubicon 10th Anniversary Edition is a tribute to 10 years of Wrangler
Rubicon history, and to the Jeep brand's most passionate enthusiasts," said Mike Manley,
President and CEO, – Jeep Brand, Chrysler Group LLC. "This Wrangler Rubicon is for them. It
is a unique vehicle that we expect will long be sought after, a Wrangler that offers an
unprecedented level of capability once only attainable by long hours of custom aftermarket
preparation crafted in the garages of the most avid Jeep enthusiasts in the world.

"Now, to celebrate the Wrangler Rubicon's 10th Anniversary, Jeep has created a stunning new
example of the Wrangler, available with a striking red leather interior, and a host of standard offroad equipment seen for the first time on a production vehicle," Manley added.

The 2013 Jeep Wrangler Rubicion 10th Anniversary edition will arrive in showrooms in the spring
of 2013.

Jeep Wrangler Rubicon 10th Anniversary Edition
Available as a two-door Wrangler or four-door Wrangler Unlimited, the Rubicon 10th Anniversary Edition is the most capable Wrangler ever produced. Based on the Rubicon model, it is available with a standard six-speed manual or available five-speed automatic transmission
mated to a Pentastar 3.6-liter V-6 engine producing 285 horsepower and 260 ft.-lbs. of torque.
The Jeep part-time four-wheel-drive system has electronic-locking front and rear Dana 44 axles
that receive power through a Rock-Trac transfer case with a "4-Low" ratio of 4:1. A 4.10 axle
ratio front and rear is also standard as are Tru-Lok locking differentials. With a six-speed
manual transmission, the Wrangler Rubicon 10th Anniversary Edition has an impressive crawl
ratio of 73.1:1 that makes it a breeze to negotiate any obstacle.

The Jeep Wrangler Rubicon 10th Anniversary Edition has many exclusive features that make it
distinctive, as well as the most off-road capable Wrangler in history. A one-half inch increase in
ride height versus the standard Rubicon model provides the BF Goodrich KM2 265/70R17 tires
more room to claw at rugged terrain. The tires are mounted on 17-inch Rubicon aluminum
wheels painted satin black with polished faces and a red Jeep Wrangler "icon" logo on the
outside lip.

Black front and rear steel off-road bumpers toughen up the exterior, with the front bumper
featuring removable end caps and a winch-capable design. These removable end caps help the
Wrangler climb obstacles without hindrance, and reduce the damage potential to the bumper
system. A dual-intake Power Dome hood helps aid in engine cooling and gives Wrangler a more
menacing appearance. Red tow hooks adorn the front and rear, and Mopar rock rails give
added protection from trail damage. Mopar also supplies the black fuel filler door and tail lamp
guards. "10th Anniversary" badge on the fenders and a red-silhouette "Rubicon" decal on the
sides of the hood add the finishing touches on the exterior.

The Wrangler Rubicon 10th Anniversary Edition comes standard with a Premium Sunrider soft
top and is available with a black three-piece Freedom hardtop or body-color hardtop. Available
exterior colors for the Wrangler Rubicon 10th Anniversary Edition are Billet Silver, White and 10th Anniversary Edition-exclusive Anvil.

The interior has many special touches as well. Striking red leather seats with "Rubicon 10th
Anniversary" embroidered into the front seat backs grab attention at first glance. Red stitching
adorns the leather-wrapped steering wheel and the center console. A unique gauge cluster
features a "10th Anniversary" signature and also features a premium Electronic Vehicle Information Center (EVIC) with various read-outs such as oil pressure, oil temperature and tire
pressure. The passenger grab handle includes a "Rubicon 10th Anniversary" badge and features
Quick Silver accents that are are also found on the vent rings, steering wheel spokes and door
pulls.

Final design touches include Mopar slush mats, unique axle locker and sway-bar disconnect
switches and a plaque mounted in the dash tray that features the vehicle's technical data, such
as axle type and ratio, tire size, transfer case crawl ratio and manufacturer location.

Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading
capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that
continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler
and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are
sold outside North America – and all are available in right-hand drive versions and with gasoline
and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately
120 countries around the world.


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    • 1 Second Ago
  • 30 Comments
      Shiftright
      • 2 Years Ago
      Still a badass icon
      Patrick
      • 2 Years Ago
      The Rubicon makes me wish I lived in the mountains.
      Brian Donnellan
      • 2 Years Ago
      Jeep keeps throwing these wrenches into my spring 2013 new car choices (see: Moab, TrailHawk)
      krcossin
      • 2 Years Ago
      I would love to see the new 3.0l "Eco Diesel" in this bad boy. Talk about a mule!
      GatorLCA
      • 2 Years Ago
      I had an 07 Rubicon that was lifted and bigger tires (and yes, I would off road it often) and the road noise really isn't that bad. You aren't buying a Suburban. It's supposed to be a near bare bones style of SUV. I was going to wait for a diesel variant but I don't know now seeing this. I do miss my Jeep, I'm just wondering how much the markup is going to be, $40k would pretty steep for an unlimited when you can buy a barebones one for $12k less and use that extra $$$ on making a more capable Wrangler
        Arthur Dayne
        • 1 Year Ago
        @GatorLCA
        would the one you make for less be covered under warrant tho? and the answer is most likley NO. this is a realy great factory ride... 44 axles fron and rear... sway bar disconect...lockers.... 4.10 axle...i mean sure u can buy a stock and modify but u lose your warrnty more or less...and will your speedometer read right .,..so many little things why bother when u can buy this thing...get a hicnh and be good to go... i can see this being worth some cash in 2030
      S40Powered
      • 2 Years Ago
      The coolest Jeep so far. Awesome color too.
      Fixitfixitstop
      • 2 Years Ago
      Will they let you buy one with everything BUT the leather interior?
      fuzzyfish6
      • 2 Years Ago
      I know that's a very fancy interior for a hardcore factory Wrangler, but damn do I ever want one of these Unlimited models (ya, I'm not a true "Jeeper", so what?). Totally badass.
      Snark
      • 2 Years Ago
      Man, a few well-chosen color accents really make a car pop. That looks great. I'm seriously considering some acid green accents on my '12 Wrangler Unlimited now.
      Trent
      • 2 Years Ago
      I would rock one of those for sure.
      Mason
      • 2 Years Ago
      I'm in love with that new blue.
        CB
        • 2 Years Ago
        @Mason
        Me too. That things looks great.
      mike
      • 2 Years Ago
      Once you see the lips, they can't be unseen...
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