Bringing the Chrysler "S" treatment to the Town and Country minivan does not – let us be clear – make the thing any more formidable to drive. But, kicking in the cool factor for its bread-and-butter grocery-getter might just convince a few more moms and dads to pull the trigger on buying a new family ride.

The Town and Country S trim basically adds a suite of black and black chrome accents to the vehicle, as well as a not-quite-murdered-out-treatment for the interior. The model also comes standard with Chrysler's new Blu-Ray player for the rear seat entertainment system, which is sure to make the kids feel like little ballers, too.

Pictures aplenty to feed your van fetish, live from Los Angeles, above, along with the press release below.
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Chrysler Town & Country S Joins the "S" Family of Chrysler Models and Brings Cool, Modern Design to the Minivan

Chrysler Town & Country now a part of the "S" family of models along with the 200 and 300 sedans
  • New exterior and interior appointments give Town & Country S modern style
  • Segment-exclusive Blu-Ray DVD player with HDMI input and two USB ports for recharging is standard
  • 3.6-liter Pentastar V-6 engine provides best-in-class horsepower with excellent fuel economy
  • More than 40 available safety and technology features like SafetyTec, which provides industry-leading features including ParkView rear back-up camera, Blind-spot Monitoring and Rear Cross Path detection
  • November 26, 2012 , Los Angeles - Chrysler – the inventors of the minivan – is bringing modern design to the segment with the 2013 Town & Country S model. Debuting at the 2012 Los Angeles International Auto Show, the Town & Country S is the latest "S" model in the Chrysler line-up, joining the 200 sedan and convertible and 300 sedan. The Chrysler Town & Country S gets exterior and interior enhancements as well as some standard equipment commonly associated with top-line models.

"We tailored the new Town & Country S for the active and style minded consumers. It's the downtown style for the Town & Country's uptown looks," said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. "It's more than fitting that we unveil this vehicle in Los Angeles given Town & Country S represents yet another modern take of '313' in the '310.'"

Available in Brilliant Black, Deep Cherry Red, Stone White or Billet Silver, the 2013 Town & Country S gets revised trim that adds contrast to the minivan's typically bright exterior treatment. A black chrome grille is combined with black-background Chrysler Winged badges front and rear, a black rear fascia step pad, "S" model badging, 17-inch aluminum wheels with polished face and black-painted pockets and blacked-out headlight bezels (delayed availability).

The interior features a monotone black interior unique to the Town & Country S. It starts with the Black Torino leather seats with an "S" logo embroidered in the seat backs and black Ballistic cloth seat inserts. The seats also feature grey stitching as do the door armrests. Piano Black gloss appliques are found on the instrument panel and on the spokes of the black leather-wrapped steering wheel, and the Chrysler Winged badge on the wheel matches the black background-look of the exterior badging. Finishing interior touches include a black headliner and upper consoles, black center console and an "S" logo in the instrument cluster.

The segment-exclusive dual-screen Blu-Ray DVD system with HDMI input, two USB recharging ports, a 12v outlet and a 115v two-prong outlet is standard. This system, new for 2013, allows rear seat passengers to view standard and Blu-Ray DVDs or to play a high-definition video game system on the new, higher definition, screens. Wireless headphones allow back seat passengers to enjoy this state-of-the-art system without forcing front seat passengers to hear the accompanying audio.

The 2013 Town & Country S also features a performance suspension that adds a new level of handling dynamics to the driving experience, yet still provides a comfortable ride that's expected in a luxury minivan.

Town & Country's award-winning powertrain delivers best-in-class horsepower without sacrificing fuel efficiency. The 3.6-liter Pentastar V-6 engine is a two-time "Ward's 10 Best Engine" winner and produces 283 horsepower and 260 lb.-ft. of torque. The V-6 is mated to the 62TE six-speed automatic transmission. A fuel economizer mode helps the driver maximize fuel efficiency, and premium, lower-rolling-resistance tires, and low-drag brake calipers and rear bearings make great fuel economy possible. Town & Country achieves 17 miles per gallon (mpg) in the city, 25 on the highway.

The 2013 Chrysler Town & Country offers over 40 available safety, security and technology features, providing customers the safety they expect to ensure peace of mind when traveling. Standard safety features include ParkView rear back up camera, front seat-mounted air bags, a driver-side inflatable knee blocker, advanced multi-stage driver and front passenger air bags, side-curtain air bags for all three rows, and electronic stability control, including Brake Assist and all-speed traction control. Optional on Touring and standard on Touring L and Limited models is the SafetyTec Group consisting of rain-sensitive windshield wipers, Smartbeam headlamps, ParkSense rear park assist system, Blind-spot Monitoring and Rear Cross Path detection.

New for 2013 is standard trailer sway damping that monitors a towed trailer's behavior and automatically uses Town & Country's anti-lock braking system to mitigate any swaying motions.

The 2013 Chrysler Town & Country minivan is built at Chrysler Group LLC's Windsor Assembly Plant in Windsor, Ontario, Canada.

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    • 1 Second Ago
      • 2 Years Ago
      For how same-y so many car options are, it's interesting to see what the van makers build in. It's completely bizarre to me that nobody's copied the Stow-n-Go seating scheme. It's BRILLIANT. Unloading seats to haul stuff sucks. Storing them sucks.. but Honda and Toyota don't even try. Yet upper trims on Honda and Toyota both have sweet sunroofs. Chrysler builds almost zero with nice, sporty sunroofs. Go figure. I do think there is still room to add more flavor to the segment. Something more butch/adventurous would definitely appeal to some.. regardless, after renting a T &C for a month it was a fantastic vehicle despite my doubts.
      Chris Burns
      • 2 Years Ago
      pretty sweet for a mini van
      • 2 Years Ago
      Does anyone buy Chrysler minivans other than rental fleets? All I see are new Odysseys and Siennas. If Chrysler/Fiat is serious about staying in the minivan market, they better do more than blackout their ancient model.
        • 2 Years Ago
        Lately outsells Toyota and Honda minivans combined once again and is one of Canada's best selling vehicles of any type. Taking over the taxicab business in many places.
        • 2 Years Ago
        Short memory? They were just heavily refreshed last year.
      • 2 Years Ago
      Nothing cool about this. Move along . . . .
      • 2 Years Ago
      I actually think this looks pretty classy (relatively speaking). Not a big fan of the wheels but whatever. I'm missing why there is so much hate. If you need a Minivan, these are really nice vehicles.
      • 2 Years Ago
      i would like to know how the nay sayers would plan on hauling 3+ kids and your spouce in comfort on a daily basis. yeah it might mean that you lose some cool points but honestly mini vans today drive better then any cross-over with three rows and a tohoe or expedition, while more manly will guzzle gas, be more cumbersome to drive and not to mention cost twice as much!
        Vien Huynh
        • 2 Years Ago
        Dude, I totally agree. 3 kids, 2 dogs, a spouse, and stuffs on a long vacation, what could be better than a minivan?
          • 2 Years Ago
          @Vien Huynh
          I'm single, and found the Town & Country I rented to move stuff great! The fold away seats were easy to use, the power sliding door, power tailgate, reverse camera, and bind spot assist were great features. I was surprised by how well it drove (for a minivan), and how comfortable it was.
        • 2 Years Ago
        That all depends on the conditions your driving in. If you need to tow or see ANY sort of driving that is not on perfectly paved roads then a Expedition, Tahoe, Sequoia, Suburban, etc is perfect. Does the van get better MPG, it ground breaking MPG, nope. I could give a rats ass about whether someone thinks I look cool or not. I'm all about a vehicle that can get the job (whatever the job is) done. A minivan can haul a lot of stuff as long as it isn't too heavy. That usually equates to a pile of people and some bags. Do people put more in them? Sure, and they are overloading the vehicle in the process in alot of cases. I just think they are half assed versions of full sized suv's.
      tinted up
      • 2 Years Ago
      That's a real shiny turd! It can play blu-rays too? I thought I'd seen it all, until today.
      • 2 Years Ago
      "2013 Chrysler Town and Country S adds a dash of cool to your schoolhouse run" No, it doesn't.
      • 2 Years Ago
      The Caravan R/T concept was AMAZING.
      • 2 Years Ago
      Jonathan Wayne
      • 2 Years Ago
      An S minivan, really? Why not just put a giant rear wing on it also?
        • 2 Years Ago
        @Jonathan Wayne
        Actually I do want a wing on my Ody to direct wind down the back so the rear window stays clean easier.
      • 2 Years Ago
      i'm guessing the "s" stands for "still pretty much the same thing"?
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