Big fish, meet small pond. Automotive News reports that former head of global marketing for General Motors, Joel Ewanick, has just joined Fisker Automotive as its head of global sales and marketing on an interim basis. Ewanick held GM's top marketing post for 18 months and left this summer in a fog of intrigue and budgetary musical chairs said to be related to a sponsorship deal with the English soccer club Manchester United.
Gossip is that he's been consulting with companies ever since, Fisker included. When the Karma company's head of sales and marketing, Richard Beattie, announced his retirement, it was easy for Fisker to ask Ewanick to fill in because Fisker Automotive's CEO is Tony Posawatz, former chief engineer of the Chevy Volt.

Although the move is being billed as "interim" at the moment, a Fisker spokesman wouldn't say whether Ewanick could take the position full-time. No doubt everyone will be looking to see how he does, and we wouldn't be surprised to see him stick around if he can make some big moves quickly, which is his forte – even so, his task at the small plug-in in hybrid maker will be different, but probably just as challenging, as that as GM.


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  • 15 Comments
      EVnerdGene
      • 2 Years Ago
      lucky guy
      • 2 Years Ago
      [blocked]
      Car Guy
      • 2 Years Ago
      He has experience with the PR spin required from Volt's burning to the ground. Will be a good fit over at Fisker.........
        Marcopolo
        • 2 Years Ago
        @Car Guy
        @ Car Guy , Aw, c'mon admit it ! You are feeling inadequate and left out, so you just have to say something really silly and annoying so someone will pay attention to you ! Surely you have a School Councillor or someone........
        Grendal
        • 2 Years Ago
        @Car Guy
        Wow. That's complete BS that even the slightest reseach proves wrong. Here you go: http://content.usatoday.com/communities/driveon/post/2012/01/feds-clear-chevrolet-volt-electric-car-in-fires-probe-/1 GM didn't need spin because it was a stupid thing to get into a fuss about. GM did exceptionally well by offering people to take fearful owners cars back. It shows how confident they were in the car. The Volt has the highest satisfaction rating of any car. Suck on that, Car Guy. Regular gas cars burn to the ground on a daily basis and you've got nothing to say about that.
      • 2 Years Ago
      [blocked]
      Spec
      • 2 Years Ago
      "winds up"? That is a strange phrase. At first I was expect a bunch of insults he spewed like the pitcher that winds up before a pitch. But in the context of a job switch, it sounds like situation where you get stuck involuntarily. As in "he 'winds up' in jail."
      Dana Bennett
      • 2 Years Ago
      Oh yea of little faith. Try driving one instead of speaking in jerkeze. sounds like the same folks that bashed Apple for years..
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