The 2013 Ford Focus in ST trim recently beat the Volkswagen GTI in our head-to-head comparison, and now the Focus has another feather in its cap: earning a five-star Overall Vehicle Score from the National Highway Traffic Safety Administration's New Car Assessment Program, something it failed to do in this generation's first year of production.

Already touted as one of 33 passenger cars on NHTSA's testing list for model year 2013, both the four-door and five-door Focus achieved the same marks: four stars for the frontal crash and rollover tests, five stars for the side crash test. Broken down further, on the five-door, for instance, the impact on the male test dummy as a result of the frontal crash test earned five stars while the impact on the female passenger test dummy warranted four stars.

The Focus now betters the four-star overall rating of its brand stablemate, the 2013 Escape crossover. There's a press release from Ford below with more info on the safety tech that made it possible.
Show full PR text
FORD FOCUS EARNS TOP SAFETY RATING FROM NHTSA

- The National Highway Traffic Safety Administration (NHTSA) awarded the 2013 Ford Focus its top safety rating, a five-star Overall Vehicle Score in its New Car Assessment Program (NCAP)
- The Focus was designed to with safety in mind with its next-generation airbags and AdvanceTrac® with electronic stability control
- The driver's side airbag uses a specially designed curve-shaped tether system that pulls in the lower section to create a "pocket" to help lessen the impact of the airbag on the driver's chest and ribs in frontal crashes


DEARBORN, Mich., Nov. 23, 2012 – The 2013 Ford Focus received a top safety rating from the National Highway Traffic Safety Administration (NHTSA). The Focus earned a five-star Overall Vehicle Score in NHTSA's New Car Assessment Program (NCAP) testing, which combines vehicle performance in frontal and side-impact crash tests and a resistance to rollover evaluation.

"The new Focus is another example of Ford's commitment to safety and NHTSA's NCAP program has recognized this fact," said Steve Kenner, global director of the Automotive Safety Office. "The Focus is built with technologies from bumper to bumper to help reduce occupant injury risk when a crash is unavoidable."

Focus was designed with next-generation front and side airbag technologies to tailor deployment to individual occupants. Focus also includes segment-exclusive Safety Canopy® curtain airbags.

The driver's airbag uses a specially designed curve-shaped tether system that pulls in the lower section to create a "pocket" to help lessen the impact of the airbag on the driver's chest and ribs in frontal crashes. Innovative seat mounted side airbags feature unique shoulder vents which are designed to line up with the shoulder area of a larger occupant keeping the side airbag from venting. On smaller passengers, the effect is just the opposite because the occupant's shoulder is below the vent, the gas vents out of the airbag.

The following safety and driver assist technologies are available on the 2013 Ford Focus:
- AdvanceTrac® with electronic stability control helps the vehicle maintain its intended path by measuring side-to-side yaw (or skidding), by monitoring the vehicle's speed, throttle position and steering wheel angle, and when wheel slip is sensed, reduces engine torque and applies selected brakes;
- Ford SYNC®, co-developed with Microsoft and using Nuance Communications voice recognition technology, allows customers to bring digital media players and Bluetooth®-enabled mobile phones into their vehicles and operate the devices via voice commands or with the steering wheel's supplemental audio controls;
- MyKey® allows parents to program any key through the vehicle message center to limit the volume on the stereo, top speed, block incoming phone calls and texts and make sure a child is buckled up before using the audio system; and
- Active park assist uses an ultrasonic-based sensing system and electric power-assisted steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visithttp://corporate.ford.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      Jesus!
      • 2 Years Ago
      I could have already told them that with my accident. I was t-boned at an angle(right into my driver door) by a Toyota Highlander. The only scratch on me was from the side seat airbags protecting me. Car did amazing in the accident. 911 assist is cool too. The car goes into crash mode, displays my coordinates on the MFT screen, flashes the lights, honks the horn, and calls 911. I basically did not have to do anything except sit there in shock.
        Dean
        • 2 Years Ago
        @Jesus!
        Sorry that you had to experience it firsthand...
      bullitt2605
      • 2 Years Ago
      I saw a hatchback ST the other day, both my son and I thought it looked really good. My wife hated it, oh wel not something I would be in the market for right now anyway.
      Making11s
      • 2 Years Ago
      It's a handsome little car, but I think that design language will age poorly. Still, it looks good today, and it's safe to boot.
        xbc2010
        • 1 Year Ago
        @Making11s
        I think the design language will hold up well. I had a saab before and most people who saw the new focus thought it was a new Volvo S40 or Saab 93, which are both cars which aged well. Its stable mate, the Mazda3, won't age as well.
      al4gg10
      • 2 Years Ago
      Another nice thing to have is a strong crash test rating. But will Ford fix its reliability issues that have put frowns on the owners faces ? Its not by a small amount either .... problems are many as the quality seems to have vanished with these newly designed cars !
      Dean
      • 2 Years Ago
      Nice to see that American companies have stepped up their game when it comes to the small-car-market. While to many of you, the Focus, Fiesta, Cruze, Sonic, and Dart, may have a long way to go, you have to remember what the small car offerings from the Big 3 used to be like. For what they are, and who they're aimed at, the aforementioned cars actually look pretty good- okay, so some may fall more into the 'cute' category, they may not have the best performance, but you have to realize that the person GM, Ford, and Chrysler, are aiming the car at, versus the people actually buying the cars is quite different. I think people looking for these cars are looking for reasonably priced, efficient, and reliable transportation. Any sportiness offered by the standard versions (non ST, SRT, or SS versions - yes, I know that each company does not offer a performance model of each car) is just an added bonus. While GM, Ford, and Chrysler, seem to be hopping that it's the GenY, and Millennials, those out of school, and new to the auto market will be the majority of people buying these cars, it's demographics actually lean to those in their late 20s/early 30s who have been working for a while (and even an older crowd) looking for these cars. I don't think any of the cars mentioned are too performance oriented, but they do what the owners need them to, fairly well
        fefifofum
        • 2 Years Ago
        @Dean
        Focus is better than the corolla or civic in my opinion.
          fefifofum
          • 2 Years Ago
          @fefifofum
          Also it's quieter, it feels more solid, feels german but with out the quality issues.
          fefifofum
          • 2 Years Ago
          @fefifofum
          Why would you buy an automatic when you can get the manual?
          fefifofum
          • 2 Years Ago
          @fefifofum
          Looks better, drives WAY better than the Corolla especially, better interior, good MPG, better in car technology SYNC, and last but not least it comes in hatchback or sedan, you choose. I'm a hatchback person, so that's a big one, that and how it drives.
          Dean
          • 2 Years Ago
          @fefifofum
          I'm seriously not trying to be an ass, and I'm in no way defending the Civic, or Corolla, but do you care to elaborate, and tell us your reasoning? Having only driven a current-gen Corolla, I have nothing to go by. From a stylistic standpoint, it looks great.
          superchan7
          • 2 Years Ago
          @fefifofum
          Dean has been so objective and impartial that I actually want to carry a conversation. The Corolla has a very rental-grade interior and Toyota knows this. The fact that it's comfortable (softest suspension of its class), reliable (old tech) and frugal (despite the old tech) is what sells it. I agree on the exterior too...it looks just fine on the outside. The Civic interior shows that Honda went the Corolla Way. Magazines took note although buyers didn't care for an entire year. Honda made a smart move to refresh it and stay above the Corolla Way, because you work to keep customers happy. The Focus is definitely a step above the Corolla, but it has its problems (user friendliness, DCT refinement, etc.) and I wouldn't put it above the Civic.
        SheldonRoss
        • 2 Years Ago
        @Dean
        The dart is still pretty crappy. http://www.caranddriver.com/reviews/2013-dodge-dart-14t-ddct-test-review
        TBN27
        • 2 Years Ago
        @Dean
        Hit the nail on the head except for the performance oriented part. All 3 (from my test driving) have sport handling. Away from the Mazda3 these cars are a hoot to drive. In rank order i wod put the focus at 1 and the Cruze and Dart at 2. And to go further, A Cruze LTZ was tested and proven to have out handled a Last Generation base model BMW 3 series.
      superchan7
      • 2 Years Ago
      What is a Focus doing with such huge wheels? The ST hatch has the perfect stance. These look 1-2" too big.
        Dean
        • 2 Years Ago
        @superchan7
        I've found that the cars always look better in person, than in some press-release, or dealer promo pictures. In real life, the rubber on the tires is more noticeable, and therefore, doesn't lead to the above rubberband-around-the-wheel look.
    • Load More Comments