Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.

Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."

Since most – including this writer – have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...






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    • 1 Second Ago
  • 9 Comments
      xxmixedxtapexx
      • 2 Years Ago
      Burn is my favorite energy drink, I've had it every time I visit relatives in Poland. I'd be so stoked if they brought Burn to the US! It has a great taste, I like it more than Red Bull
      Riccardo Sacchetto
      • 2 Years Ago
      Burn, here in Europe, is an energy drink, and the main Red Bull competitor. It'll be fun watching GP next year... Red Bull v. Burn is kinda like Pepsi vs. Coke in the 70-80s...
        Sean Wilson
        • 2 Years Ago
        @Riccardo Sacchetto
        well, seeing as how monster has done squat to promote themselves in f1... i mean yes, there is only so much you can do as a sponsor but they get no publicity on their social media channels, no real events inviting the drivers, and heck, their poster boy ken block has to get flown to f1 races from Pirelli instead! (not like ken block can't afford to go on his own, but still)
        Pdexter
        • 2 Years Ago
        @Riccardo Sacchetto
        Burn, main competitor to Red Bull? C'mon. Burn is mostly sold in Scandinavia and even here it's hardly known against the local and the big global ones likes of Monster and Red Bull. That said this F1 deal was certainly something they needed and more importantly Lotus keeps being funded and we hopefully see Kimi competing for top spots just like this year.
          xxmixedxtapexx
          • 2 Years Ago
          @Pdexter
          Actually Burn is really popular in Europe, not as popular as Red Bull but a worthy competitor. I'd love to see it around here, it tastes really good and a lot of people that don't like Red Bull like Burn
      Brodz
      • 2 Years Ago
      I don't think I want to drink something that will make me spontaneously combust.
      Drakkon
      • 2 Years Ago
      How caffeinated do we need to be?
      Cedavis34
      • 2 Years Ago
      I just recently spent 2 weeks in Japan, and the snack shop at work had Red Bull and Burn. I didn't feel like taking a chance on Burn and just drank Red Bull, however a co-worker drank Burn just to spite me, and he said it was better than Red Bull. I know taste is subjective, but he also was the one eating boiled fish-head and the eyeballs as well. Had I seen this before I went to Japan I definitely would have tried it, or had I known it was a Coca-Cola product I would have tried it as well. Hopefully I won't have to wait until my next trip to try it.