• ETC
  • Nov 22, 2012
If you're still on the fence about planning that skiing getaway to the idyllic Hochzillertal resort in Austria's Zillertal Valley, consider this: swag awaits. In the fervent battle to temp vacationers with the most luxurious accommodations, the resort is set to offer a ride to the slopes that is unlike any other.

Gondola maker Leitner Ropeways has teamed up with the bespoke specialists at BMW Individual, to create a uniquely luxurious ski-lift experience. This tricked out "ropeway" offers comforts that come directly from BMW's 7 Series: heated, massaging, Merino leather-clad seats, an Alcantara headliner, a multimedia system controlled via iDrive and even a spot to stow some champagne. Taking a ride through the sky can be thirsty business.

What price decadence? For those that get started early, the resort is offering a package that includes VIP parking, a bottle of bubbly, brunch, the BMW gondola ride (naturally) and more, for 150 euro. If you're more of a late starter you'll have to pony up 190 euro for more or less the same laundry list of luxuries.
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October 18, 2012

The first limousine that can float - exclusively in Hochzillertal

BMW Individual and LEITNER show how luxurious a ropeway can be
An ultra-modern SIGMA Diamond cabin from LEITNER ropeways for relaxed travel up the mountain. The interior is from BMW Individual - consisting of leather seats with a massage function and a multimedia system from the BMW 7-series limousine. Plus exceptional culinary offers at the Hochzillertal ski area with its 181 kilometers of pistes. The "BMW Individual for LEITNER" project presents what is probably the most exclusive way to experience the alpine world in winter.

Brown seats with both a massage function and heating, a cabin headlining of Alcantara Platinum and a leather covered front console and champagne glass and bottle holder fulfill all expectations of luxury. With a multimedia system operated directly from the BMW iDrive button in the middle armrest, a screen and excellent sound quality, the individually designed cabin exceeds all expectations. And shows once again that great comfort is perfectly compatible with functionality.
The exterior is a LEITNER ropeways Sigma Diamond cabin while the interior is furnished in the style and luxury of a BMW 7-series limousine. This collaborative project between the ropeway manufacturer from South Tyrol and the Bavarian automobile manufacturer will be next winter's main attraction in the Hochzillertal ski area.

´┐╝Three strong partners for exclusivity

BMW Individual is a division of BMW M GmbH, a fully-owned subsidiary of the BMW Group. The BMW Group is one of the world's most successful premium manufacturers of automobiles and motorcycles. As an international group it operates 24 production plants in 13 countries as well as a global sales network represented in over 140 countries.

LEITNER ropeways is one of the leading international manufacturers of ropeway systems and, with its group of companies, the global market leader for alpine technologies. The Leitner group, with 70 subsidiaries and eight production plants, is active around the world.

With 181 kilometers of pistes and 38 lift installations, the SKi-optimal Hochzillertal ski area is one of the leading winter sports areas in Tyrol. The ski area, with the Kristallhütte and Wedelhütte, stands for groundbreaking and exclusive culinary offerings.

With this project, LEITNER ropeways confirms its reputation as a manufacturer of premium products and the trend towards increased comfort and individuality in ropeway construction.
Exclusive packages for early risers and connoisseurs Hochzillertal will in future offer its guests various possibilities to enjoy travelling in the exceptional cabin. "Premium Early Bird" will be offered daily at 8:00 am and 8:30 am for lovers of virgin pistes and fresh powder. Travel in the premium cabin includes exclusive parking spots, porter service, a crystal CD and a champagne reception. The EUR 150 price for two people includes two ski passes, a brunch and reserved water bed in the sun lounge at the Kristallhütte.

Those who want to sleep in will enjoy the "Premium Skitag" offer. Like the "Premium Early Bird" offer, this includes parking spots, porter service, a crystal CD and a trip in the VIP cabin. The ski passes are accompanied by lunch at the Wedelhütte with wine. This
package costs EUR 190 for two people.


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    • 1 Second Ago
  • 13 Comments
      Adam
      • 2 Years Ago
      "consider this: swag awaits" seriously? Swag? this is just sad... I love snowboarding and I have loved all of my BMW's however has anyone who designed this ever gone snowboarding? Water, Snow, Razor sharp edges... That is NOT going to work well with alcantara, idrive electornics, and leather seats... I would like to be the first person to ride in it though... because after about 10 runs it will be trashed
      Lucky Vanos
      • 2 Years Ago
      Will it get recalled with the 1st month like most BMWs these days?
      Hek!
      • 2 Years Ago
      And it will look like trash after half a day. There's a good reason for the bare metal / traction tape floors & hard cheap carpet-upholstered benches in normal gondolas. Ski boots destroy whatever they tread upon. Knowing most people they'll put their boots up on the dashboard-thing & destroy that too. Just... no.
      IBx27
      • 2 Years Ago
      That carpet will last for half a ride with snow-soaked, sharp-soled ski boots.
      MacProMan
      • 2 Years Ago
      how dumb, because ski boots will mess the crap up out of that interior, have fun with that idiot owners
      Gorgenapper
      • 2 Years Ago
      Ultimate something Machine.
      Joebudgie
      • 2 Years Ago
      More evidence that fools and their money are soon parted. Do customers spend hours in the ski lift cars or is it supposed to be a safe convenient way to get to the top of a hill?
      MaX PL
      • 2 Years Ago
      white people are so awesome. like, for real.
      d.hollywood
      • 2 Years Ago
      Impractically swank...but sure does sell well visually.
      Luke Lau
      • 2 Years Ago
      I TOTALLY needed THAT.
      k.naz
      • 2 Years Ago
      Impracticality aside, with all that space they have a tiny screen? Go figure.
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