The official video for the new Harley-Davidson Sportster Seventy-Two XL 1200 V looks like the intro to a seventies biker flick, or like it was shot on Instagram. Part of Harley's Dark Custom line and a tribute to choppers of a Nixon-era yore, the V-Twin gets throwbacks like a 2.1-gallon "peanut" gas tank, downsized ape-hanger handlebars, chrome laced wheels on whitewall Dunlap bias-ply tires, chopped rear fender, a solo seat and a "Bigflake" paint schemes. And yes, you can get a chromed sissybar.

But instead of using a seventies biker type for riding duty in the vid, Harley went for a hipster – the slid-back beanie and the European stove top coffeemaker gave it away. We're not sure that's the target audience, but it's a neat vid and a cool looking bike anyway. Check it out in the video below.



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    • 1 Second Ago
  • 43 Comments
      Dayv
      • 2 Years Ago
      Just stop saying hipster. It's the most content-free insult available right now, meaning different things to different people, but consistently coming down to "people who think they're cooler than me". It's a sign of insecurity to use it.
        S.
        • 2 Years Ago
        @Dayv
        I think hipster means more along the lines of "people who think they're cooler than everybody else [but they really aren't]"
      csrecord
      • 2 Years Ago
      Image ad for an image bike.
      Leather Bear
      • 2 Years Ago
      "Dunlaps"? Seriously? I'd much rather have a set of "Mitchellins" or "Parnellis" (quick, look over there! It's the Goodrich blimp!)
      Alex Ellsworth
      • 2 Years Ago
      Good and probably necessary attempt to broaden Harley's appeal - they are well aware that their boomer customer base is aging and shrinking, and they desperately need to connect with a younger demographic.
      d2
      • 2 Years Ago
      Sorry but a beanie and a coffee press do not make thee a hipster. Me thinks the autoblog contributors are getting old and cranky. Time for fresh blood.
      F1
      • 2 Years Ago
      hipsters prefer scooters. similar to prius owners who despise hummers and any American made SUV or truck (for some wierd reason toyota and honda SUVs are ok to own...) hipsters despise Harleys, but if Harleys are trying to market smaller bikes to them, good for them.
      JR
      • 2 Years Ago
      Hipsters ride "Dunlaps".
      IOMTT
      • 2 Years Ago
      Although I am not a prospective HD customer, I am amazed how much they get out of their platforms in the market. The only bike they had that I was the least bit interested in was discontinued for 2013, the XR1200X. You can say what you like about HD, but they do seem to know the customer base. Perhaps one day they will find a use for the Revolution engine in something sportster sized.
      protovici
      • 2 Years Ago
      I love all bikes, BUT my Harley just takes the cake with the dual over head cams, blacked out ride, and cruising with that V-Twin sound... Wish fall and winter was over!
        XFXDX
        • 2 Years Ago
        @protovici
        HAHAHAHA!!!! Really?! "dual over head cams" ....still laughing!
          IOMTT
          • 2 Years Ago
          @XFXDX
          Never heard of the Revolution engine have you? Harley VRod Nightster anyone?
          XFXDX
          • 2 Years Ago
          @XFXDX
          BTW, I love the new Night ROD! It's brutally beautiful!
      Tom
      • 2 Years Ago
      Not sure what's so "incongruous" here ... the instagram-ish filters, the weird close-ups and not-quite-focusing-on-the-subject framing -- it's all very hipsterish. There's definitely nothing about the commercial that says "this is a recreation of a 1970s bike for those who rode them in the 1970s." Rather, everything about it says "this is a bike for people who have nostalgia for times they never lived and things they never experienced." In other words, it's squarely aimed at hipsters. If anything, depicting anything but a hipster in that context would be incongruous.
        Andre Neves
        • 2 Years Ago
        @Tom
        The word "hipster" is used by those too young or too ignorant to identify things that are "vintage".
          ar
          • 2 Years Ago
          @Andre Neves
          actually the word "hipster" is used to describe some one that wears skin tight jeans, flannel shirts, and black thick framed glasses.
      johnnythemoney
      • 2 Years Ago
      Last week I caught two hipsters wannabe on the desk in front of mine. They were browsing a website called something like "things you need to know about 20 years ago". Lame. Besides, I don't find this commercial particularly interesting or nice. I thought it was over as soon as he left his place with the bike, and probably would have made a better commercial.
      • 2 Years Ago
      [blocked]
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