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  • Nov 14th 2012 at 12:59PM
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Ford is getting pretty creative with ad spots for the new 2013 Ford Fusion. After seeing Ford make its rivals disappear, we now get to see it make the new Fusion fly. In a new television commercial called Cliff, the car is shown being driven off the side of a mountain and flying through the air. Instead of relying solely on CGI to make the car fly, Ford threw in some good old-fashioned stunt driving for added realism.

As in any stunt, this Fusion was modified for optimal safety and effect. All of the windows were replaced with Mylar, the airbags were removed and ballast was added to the trunk to give the car better balance for flying. For the jump itself, the car hit the five-foot ramp at 52 miles per hour, and it flew for 90 feet before crashing into 2,000 cardboard boxes. After all was said and done, it took two days to create the jump for the 30-second spot.

Scroll down to see how the commercial's stunt was performed and then check out the final product. We just wonder if the new Fusion will get a Dixie Horn option like the General Lee.




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    • 1 Second Ago
  • 42 Comments
      • 2 Years Ago
      [blocked]
      Marc
      • 2 Years Ago
      Slightly amazed at the stopping power of a bunch of cardboard boxes. Anyone else?
        Randy
        • 2 Years Ago
        @Marc
        I'm with ya. Made me want to jump into them. Heh
      4540flossy
      • 2 Years Ago
      I find it almost unbelievable that there's a disclaimer in the ad saying "cars cannot fly" and "do not attempt". That says something about the (american) world today....
        Dark Gnat
        • 2 Years Ago
        @4540flossy
        According to a documentary I saw in the '80s we should have flying cars in a couple of years, along with hover boards and self-drying jackets. ;)
        Randy
        • 2 Years Ago
        @4540flossy
        Tell that to Terrafugia and Moller
      Dark Gnat
      • 2 Years Ago
      That's great but....gravity still wins.
      jameshouk
      • 2 Years Ago
      Considering it took two days to shoot the stunt i would assume that the fared very well or they had multiple cars for multiple takes.The car would hold up better landing into boxes as opposed to hitting a hard landing ramp.
      EXP Jawa
      • 2 Years Ago
      Sticks the landing!
      • 2 Years Ago
      [blocked]
      GRR
      • 2 Years Ago
      "The Fusion is an entirely new idea" what??? now thats ridiculous, Ford is ridiculous, no wonder they made this car...
      RudyH
      • 2 Years Ago
      Now if they can make this same car (2.0T /w AWD @ $33k) squished into a Focus sedan (you can even keep the price as listed), I would buy one! I was all psyched to drive one, then I got to the dealership, and realized how much bigger it got over the out going Fusion...which severely disappointed me. Alas, waiting for the Audi A3 then...
        Dean Hammond
        • 2 Years Ago
        @RudyH
        seriously.....? 1.1 inches longer, 0.7 inches wider and 1.2 inches taller correlates to a perception of huge size increase?................SERIOUSLY?
      sensibility2
      • 2 Years Ago
      Driving off a cliff and flying? I see stupid people, I see dead people, I see lawyers, then I see million dollar settlements.
        jonnybimmer
        • 2 Years Ago
        @sensibility2
        That's why it states "Do not attempt. Cars cannot fly" in the ad. And if the stupid still try this, then Darwinism still exists.
          sensibility2
          • 2 Years Ago
          @jonnybimmer
          Disclaimers have not stopped stupid people from being ahem, stupid. Heck, everyday reality has not stopped them. That's why somebody will buy a hot cup of coffee and place it between their laps while driving, then sue when they spill the said hot liquid on themselves and collect money for that idiocy. It's the same reason many people buy and smoke cigarettes despite all the Surgeon Generals' warning and the disclaimer on the package, and have the nerve to sue when they develop emphysema or cancer of the throat.
          WillieD
          • 2 Years Ago
          @jonnybimmer
          @ sensibility2 (ironic name by the way) The disclaimer makes it so people can't sue them in the case where they try it themselves and get hurt, not because Ford is trying to look out for idiots.
      mmmfloorpie
      • 2 Years Ago
      Seems rather stupid that they did a real jump only to hack off the take off and landings and replace it with a CGI take off. Makes it look like they did CGI for the whole thing.
      GasMan
      • 2 Years Ago
      Wow, like no one has ever jumped a car before! Damn, that was the coolest thing EVAR !! Seriously, publicity stunts are fine, just do something new.
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