A ban has reportedly been issued on a UK commercial for the Toyota GT86 (know as the Scion FR-S here in the US) that supposedly might "encourage motorists to drive irresponsibly," because it "condoned dangerous driving."

The commercial, known as "The Real Deal," in question has very clearly made an effort to distance itself from any kind of illicit real-world driving, as Toyota is fully aware that British laws forbids that kind of advertising. Toyota reportedly told Britain's Advertising Standards Authority that it did not, in fact, condone unsafe or irresponsible driving, and that its commercial – which features a digital man in a sort of Dystopian "video game" world – is impossible to reproduce under real-world conditions.

Toyota UK has not, as of this writing, felt compelled to remove the advertisement from its YouTube page, meaning you are at liberty to watch it for yourself below. At least here in The States, we consider it extremely "safe for work" – just don't try this on the road, hotshot.

Does banning a commercial from television serve to make it more popular on the internet? Give us your thoughts in Comments.



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    • 1 Second Ago
  • 79 Comments
      Nick Allain
      • 2 Years Ago
      Yeah, totally horrible driving in there - he swerved to run into digital posts that pop randomly out of the road. I guess in the UK, you're just supposed to hit those. Also, there's not even any tire smoke in this ad. The worst possible thing is an all out assault on a mirror - which btw - is covering the entire road. Since when do people leave gigantic mirrors in the road? This stinks of marketing spin. Oooooh "banned"!
      Vitek Bogatch
      • 2 Years Ago
      Please ban the internet! It encourages dangerous living!
      Read Tull
      • 2 Years Ago
      Compared to most commercials I'd say that is the least dangerous out there. Some computer dude touches a plant then drives through a wall.
      Klink
      • 2 Years Ago
      And they wonder why songs like "Anarchy in the UK" are so popular?
      Drew Barlow
      • 2 Years Ago
      Are there any studies showing that reckless driving decreases without these types of advertisements?
      ravingricefarmer
      • 2 Years Ago
      must....drive....dangerous...ly
      Kuro Houou
      • 2 Years Ago
      Wow I see no problems with that.. crazy that one commercial would get banned.
      Hazdaz
      • 2 Years Ago
      Banned you say? Well I guess that just made this ad 10x more interesting to one of this car's key demographics. This is kind of like in videogames (or music, or movies, etc).... the second something gets banned, it increases both the media attention it otherwise would have gotten, but also gets people want to have it even more than before.
      William Miller
      • 2 Years Ago
      there nothing to ban I think..
      WillieD
      • 2 Years Ago
      Brilliant ad. I honestly don't see how they could come anywhere near such a conclusion. What a weird world this is sometimes.
      Klep
      • 2 Years Ago
      This is pretty strange, considering the US commercial announcing the FR-S (Scion's version of the GT-86) is all real and much more "dangerous". After all, it shows a (real) car power sliding around wet mountain curves: http://www.youtube.com/watch?v=5eSf9rdV1So
      • 2 Years Ago
      [blocked]
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