General Motors and Disney have partnered to recreate the classic Test Track ride at Epcot Center. Designers first began collaborating some 18 months ago with the goal of creating an inside look at a professional design studio. GM says the project specifically allowed its designers to approach Chevrolet history from a more youthful perspective, and the new attraction features design cues from the brand. Interactive displays and concept vehicles are all part of the ride, giving visitors an idea of where the the future of the automobile may lead.

Visitors will be able to design their own car in the first portion of the attraction. From there, they'll be able to "test drive" it over a simulated road surface. Finally, they will be able to "race" their design on the thrill-ride portion of the Test Track experience. Check out the full press release below form more information.
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Chevrolet, Disney Inspire Design Innovation with Test Track

Two iconic brands collaborate to deliver interactive, personalized experience

DETROIT – Chevrolet designers and Walt Disney Imagineers have joined forces to give Walt Disney World Resort guests a deep look inside a professional design studio creating a first-of-its-kind multi-sensory virtual experience in automotive design.

Chevrolet and Disney tapped their best design talent with expertise ranging from industrial and automotive design to architecture and animation. The design collaboration began 18 months ago with a few guiding principles – create an experience that is personal, future-focused and optimistic.

The two teams met regularly throughout the development process in both GM's Design studios in Warren, Mich., and at Test Track in Epcot in Lake Buena Vista, Fla. The collaboration allowed for the greatest level of innovation yet ensured the values of both brands were accurately represented in the new attraction, while allowing both teams to learn from each other's expertise.

"At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design – but we don't typically design through the eyes of a 12-year-old," said Jeff Mylenek, GM Design manager, Global Exhibit and Merchandising Design. "Working with Walt Disney Imagineering, we were inspired to see our brand story from a more youthful perspective and really opened the parameters on how to approach this design challenge."

The result is a unique experience that gives an authentic, inside-the-studio look at the actual automotive design process, while empowering guests themselves to create their own designs, possibly inspiring the next generation of automotive designers.

"The re-imagined Test Track portrays an optimistic view of the future, and reflects the deep collaboration between Disney and Chevrolet on both the design and the overall experience," said Eric Jacobson, senior vice president, Walt Disney Imagineering. "It's a thrilling attraction supported by rich exhibit displays and interactive elements that bring guests directly into the design process – with a few surprises thrown in."

The teams used multiple mediums throughout the re-imagined attraction for storytelling, including:

Visual cues inspired by Chevrolet's expressive vehicle design language throughout the architectural elements in the space as well as in the interactive displays; speed forms and concept vehicle displays, like EN-V and Miray, provide a glimpse into the future of Chevrolet design.

Advanced computer technology – similar to that used by Chevrolet designers every day – powers the guest design experience, while radio frequency technology allows them to take their unique vehicle design with them through the entire ride.

A thrill-ride that provides the test experience where each guest's vehicle design is evaluated.

Social media sharing extends the experience beyond the day at the park.

Test Track Presented by Chevrolet offers Disney guests a three-part experience:

First, guests will have the opportunity to design their own vehicle – car, truck or crossover – with some helpful hints from the Chevrolet designers built into the process. "Designing a successful vehicle requires some careful thought about how to balance capability, efficiency, responsiveness and power – some of the key elements that Chevrolet designers must consider with every new vehicle they imagine," said Mylenek.

Next, they will have the chance to test drive their vehicle design, through the ride, on track surfaces that simulate the actual vehicle validation process that Chevrolet engineers use to ensure every new vehicle meets the highest performance standards. Each guest's vehicle design will be evaluated and scored based on how well their design balanced the core attributes.

Finally, guests have the opportunity to race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design.

The re-imagined Test Track Presented by Chevrolet will open on Dec. 6, 2012. For more information, please visit: http://disneyworld.disney.go.com/parks/epcot/attractions/test-track/


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    • 1 Second Ago
  • 21 Comments
      merlot066
      • 2 Years Ago
      As long as you can still go through the cornering loop and the high speed loop I'm all for it (maybe they can make the exhaust sound come from the back and make it hit 85 when it goes outside too).
      Andre Neves
      • 2 Years Ago
      That would explain why it was closed on my visit this past August :)
      zzzzzz
      • 2 Years Ago
      It's a fun ride, but the vehicles still look like Saturns from the 1990s.
      MONTEGOD7SS
      • 2 Years Ago
      I love Epcot, and this will make it even better.
      Fixitfixitstop
      • 2 Years Ago
      I liked World of Motion (the previous attraction in the same building) better. It took more of a historical bend on the development of cars and didn't seem as much like an attempt to sell you a car.
      digiboi
      • 2 Years Ago
      Anyone else see where GM could just let go of most of their designers and crowdsource designs from this attraction? Pay Disney the opportunity to design the future vehicles of GM!
      Ben Doolittle
      • 2 Years Ago
      Did I just see a c7 teaser in pic 10?
        Mr E
        • 2 Years Ago
        @Ben Doolittle
        i'm gonna say more like C9, C10
      inkbubba100
      • 2 Years Ago
      The new Obama crash dummy car! Wow great Idea!
      Drakkon
      • 2 Years Ago
      Hey look! Michael Schumacher was at Ellis Island back in 1950. He looks great for his age... http://news.yahoo.com/photos/life-rare-photos-from-ellis-island-slideshow/life-ellis-photo--179206976.html
      the aol experien
      • 2 Years Ago
      Take my money without my permission and I promised never to buy another GM or Chrysler product; and if Disney wants to get in bed with GM my children/grandchildren’s free trips from me and their grandmother will no longer be to any Disney resorts. Just a promise!
        Fixitfixitstop
        • 2 Years Ago
        @the aol experien
        I'm not fond of name-calling, but please educate yourself. GM has been involved with EPCOT for over 30 years.
      donhatfieldemn
      • 2 Years Ago
      I am still waiting for my tax refund, didn't the tax bailout of General Motors create a win-win? So when are us taxpayers getting our refund check from GM? What, wait a minute- we never are? What?? We have to drive cars with propellers on the top?
      Apelcart
      • 2 Years Ago
      I do not know about this new concept, but the "Test Track", introduced only a few years ago, was boring after one trip, and a "Why Bother" ride thereafter.
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