Red Bull is one of those companies with its fingers in every corner of the sports world. It's easy to forget just how far those sponsorship dollars have spread since the brand's early days, but a clever new video showcasing some of the brightest stars of the Red Bull family is out to remind us there's nowhere the energy drink manufacturer won't advertise.

In what could very well be the world's oddest Rube Goldberg machine – Red Bull calls it a Kluge, which means a jury-rigged device or offbeat workaround – pro skaters Joey Brezinski and Ryan Sheckler, hurdler Lolo Jones, sky diver Sean MacCormac and motocross rider Robbie Maddison team up with one truck racer Bryce Menzies and Rhys Millen in his Hyundai Genesis Coupe drift car to free a can of Red Bull from a block of ice.

Excessive? Sure, but remember, this is the same company that put a man at the edge of space just so he could jump back down again. Other Red Bull-branded athletes make an appearance as well, including pro golfer Rickie Fowler and snowboarder Pat Moore. Check out the whole cast in the clip below.


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    • 1 Second Ago
  • 12 Comments
      VIPER94
      • 2 Years Ago
      I think Redbull forgot it was an energy drink. Now its suddenly its own NASA, X games, and Steven Spielberg all rolled into one. They have too much fun
      WRXFAN
      • 2 Years Ago
      Total rip-off of Ken Block. HOWEVER, I still loved it, will watch it again, and will share it.
        Jim Lowe
        • 2 Years Ago
        @WRXFAN
        What you're drinking, drink less of it.
        ack154
        • 2 Years Ago
        @WRXFAN
        That's right, Ken Block's rube goldberg machine was aweso... oh wait. He never did one.
      Brett
      • 2 Years Ago
      Geez, all of that for a cold Red Bull? Why didn't he just put it in the refrigerator before he went out snowboarding? That would have been so much easier and less wasteful. ...loljk that was awesome.
      methos1999
      • 2 Years Ago
      What's the song it was played to?
      speddedler
      • 2 Years Ago
      Fun!
      Dixon Ticonderoga
      • 2 Years Ago
      No love for Bezanson and Macaskill? Anyway, can we just admit that Red Bull should be in charge of all alternative sports events? Their stuff is always put together so much better than, say, the X-Games or the Dew Tour. I don't know if the guys running Red Bull actually care one way or the other, but the guys they have on the ground do a really good job at this stuff.
      Dezert_hooligan
      • 2 Years Ago
      That was Menzies PRO 2, not his Trophy Truck.