Volkswagen Group Chairman Ferdinand Piëch has seen his fair share of executives leave the company's brands during his time at the helm, but according to Automotive News, he now openly regrets allowing Audi designer Peter Schreyer to go. During a rare interview – with an even rarer admission of fault – Piëch made it clear his company should not have let the talented designer head for Kia, saying plainly, "We should not have let him go." But that wasn't the only revelation. Piëch will remain in his current position for at least another five to seven years in order to usher in the next-generation Volkswagen Golf – this, despite the fact that he's 75 years old and has already been at the top of the company for 18 years.

More importantly, it appears as if VW isn't through snapping up brands. Piëch has mentioned his interest in Alfa Romeo in the past, and the chairman has said there's room in the stable for another nameplate that needs a little restructuring. Like most automakers, Alfa Romeo has struggled amidst the European recession, and its business picture wasn't exactly rosy before the economic downturn. Of course, that news runs contrary to reports we heard in September, when Volkswagen CEO Martin Winterkorn said his brand was done buying up other companies.


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    • 1 Second Ago
  • 28 Comments
      Myself
      • 2 Years Ago
      Well, at some point VW decided to shape their cars and the use xerox machines, so there's no designer in the company
      ThomasP
      • 2 Years Ago
      Uh... I wonder how Walter de Silva feels about these comments....
      _I_I_II_I_I_
      • 2 Years Ago
      He's right about that, Schreyer's one of the world's best. Walter da Silva is too, but there is enough work to go around inside the VW Group.
      Nick
      • 2 Years Ago
      No ****. Schreyer basically single-handedly rejuvenated Kia.
        LW
        • 2 Years Ago
        @Nick
        The Kia looks better than Hyundai, whom couldn't hire Bangle, tried to out-bangle Bangle by throwing everything Bangle and multiply by 2 into their cars. Saying that, it is discerning to see knockoff Audi cues on such low rent car. Couldn't he come out with new designs?
          Ryth
          • 2 Years Ago
          @LW
          Low rent..that's funny. Go drive a Hyundai or Kia. They aren't low rent at all.
          Kwijiboz
          • 2 Years Ago
          @LW
          Re trying to out-Bangle Bangle & Bangle x2, funniest thing I've read and ages, and so true! :*D Hyundais certainly stand out, but I find them grossly overwrought, frumpy, droopy, yet strangely derivative in a lot of detailing. It's rare that anyone I speak to agrees with me though.
      • 2 Years Ago
      [blocked]
      dohc73
      • 2 Years Ago
      He probably wouldn't be making these statements if VW weren't currently coming out with predictable cliche designs that sour the car enthusiast's soul. Not that KIA's make my heart race, but they certainly look more honed than a lot of VW's of late.
        A P
        • 2 Years Ago
        @dohc73
        VW designs are flat lines now......every single Kia looks better than the comparable VW.....Almost a dreary and dated as BMW is now.
      A P
      • 2 Years Ago
      Typical German/European auto exec attitudes.....just talk to the old Chrysler team that Daimler raped and destroyed. Pure dirtbags.
        Gubbins
        • 2 Years Ago
        @A P
        True. I work with a guy who was there during the Daimler takeover and he said virtually the same. They pillaged that company.
      IBx27
      • 2 Years Ago
      Letting the designer go isn't the reason why your engines and electronics are severely prone to catastrophic failure.
      Jeremy Pennini
      • 2 Years Ago
      LOL, yea Hyundai/Kia's are lookin' nice these days.
      Robert Fahey
      • 2 Years Ago
      Every time I see him I remember this line: "Is it safe?"
        A P
        • 2 Years Ago
        @Robert Fahey
        LOL Marathon Man! "Its so safe you wouldn't believe it!"
      whofan
      • 2 Years Ago
      Imagine the spash the Amorok pickup could have made in the US with a Diesel in it? I don`t think VW knows what its doing.
      RetrogradE
      • 2 Years Ago
      Most of you guys are confusing design for functionality. He WAS a fool to let Peter go. The new Kias look great (well, they look like Audis on the inside). If they can fine-tune the reliability / functionality, all the better.
        Ryth
        • 2 Years Ago
        @RetrogradE
        Reliability? They did that 4+ years ago.
          • 2 Years Ago
          @Ryth
          [blocked]
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