When the first Volkswagen Golf launched back in 1974, the world was still six years away from meeting Depeche Mode, but both are now pillars of their respective industries. The British band has just released its 13th album, Volkswagen is set to introduce the Golf MkVII, and the two have teamed up for one of the hatchback's new TV spots.

Showing the diversity of the Golf, the commercial features several different cover versions of Depeche Mode's 1984 hit, "People Are People." The spot ends with the original version of the song in the background and Depeche Mode frontman Dave Gahan behind the wheel. You can check it out below.


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  • 43 Comments
      Jason
      • 2 Years Ago
      Great car. Great commercial. People are people: and the Golf is a versatile, high quality, fun to drive car that fits the needs of lots of different kinds of people. Why should people get along with their cars "so awfully"? Perfect.
      Bader
      • 2 Years Ago
      I simply enjoy, love, and understand the message VW commercials send to the audience. They are straight forward, have a sense of humor, and never based upon fake exhaust noise and unrealistic characteristics of the car. the minds behind such advertising are astonishing. Working for an VW Ad Agency is a dream come true.
      Jeffrey
      • 2 Years Ago
      LOVED it! I'm a huge 80's music fan and this is one of the best.
      ICantDrive88
      • 2 Years Ago
      Ha! Love it! Although it kind of instills the thought Americans are all cowboys to the Europeans. Nice car though, not some cheapened NA spec Jetta or Passat.
      Teleny411
      • 2 Years Ago
      Depeche Mode: can't go wrong there VW!!!!
      mr.vw
      • 2 Years Ago
      I'm hoping vw doesn't suck the life out of another car. they need keep the golf with independent rear suspension, European finish, most of all GTD!!!.... However I suspecting VW will screw another car up like the new jetta and new POSsat.
      • 2 Years Ago
      [blocked]
        Myself
        • 2 Years Ago
        He also used the BMW Isetta in Never Let Me Down. The best car BMW ever made :-) http://en.wikipedia.org/wiki/Isetta
      Myself
      • 2 Years Ago
      DM had an album calle Music for the Masses later in their career, which would suit the Golf better, the Rick Astley of the automotive world.
      carbonblackm
      • 2 Years Ago
      Charming ad - just watched it 3 times. Well done. Nice car too btw. First time I really paid attention to it. Looks good.
      Perplexed-Sausage
      • 2 Years Ago
      here is a car that is not content to sit on its heiny and let other cars outsell it. if you buy a corolla or any other compact over this car your basically an idiot at this point.
        Ridgie30
        • 2 Years Ago
        @Perplexed-Sausage
        Agreed. People that carry on about reliability of the VW they had in 1999 etc simply haven't even looked at or driven a current Golf or GTI. They are simply a class up from the Civics, Elantras, etc at more or less the same price. When is comes to the driving experience, it's not even comparable...Yes, I own a VW but I own a Honda, just traded a Toyota, and VW is simply a better road car.
          Letstakeawalk
          • 2 Years Ago
          @Ridgie30
          2000 New Beetle here. Sure, there's been problems: leaks oil, replaced secondary air pump, had to scrub all that sticky rubber crap off the interior surfaces... ...but, it still drives quite well in daily traffic and handles long high-speed highway trips like a champ, even with 182,000 miles on it. Overall, it's been a great car for the money.
        Douglas Harry
        • 2 Years Ago
        @Perplexed-Sausage
        Don't Hondas and Toyotas have cheaper maintenance? I want a Golf, or more importantly a GTI but the costs to maintain and fix them when **** goes wrong scares me. Stuff is cheap and available for my Accord.
        GR
        • 2 Years Ago
        @Perplexed-Sausage
        VWs are nice, but they tend to be more expensive than Hondas and Toyotas until recently, but the dip in price was also reflected by a dip in refinement. This Golf is sure attractive, but to call a Corolla or Civic buyer an idiot is rather idiotic. The Golf has no where near the reliability or longevity of a Civic or Corolla, yet it's from the 80's. VW has had decades to get it right, but they have not. On the other hand, the Corolla is the world's most popular car and is trusted around the world because of its reliability and durability. When it breaks, it's also cheaper to repair. The Honda Civic is also revered for similar reasons. These things are rather important to many car owners. If you want a lease-mobile like the other German brands, sure this VW Golf is awesome. But if you want a long-term car to last up to 200,000 miles and beyond, that's Honda and Toyota territory. Honda and Toyota have taken millions of owners up to that place in mileage, even if so tastelessly. VW, not so much even with their diesels.
          gtv4rudy
          • 2 Years Ago
          @GR
          The northeast is exactly the area where the VW bodies last longer than Corollas and Civics.
          GR
          • 2 Years Ago
          @GR
          Right, that would explain why there are millions of Corollas and Civics world wide with 200,000 plus miles... I think not. If your rust claim were to be true, Corollas could not have the reputation they do and keep going and going. Sorry. I also rarely see a VW that is 15 years old or older unless its air cooled. Also, a big clue to people like you: climate and road conditions have more to do with a car's rust than the make of the car. It's why cars rust up in the northeast, yet rarely in California. The big factor is snow and the use of salt. It snows every winter in places like the northeast, therefore salt is laid down to melt ice. Salt is also highly corrosive for metals and is a key contributor to rust. California does not snow in most places. In places that do, salt is not commonly used. They lay down a gravel like substance in lieu of salt. It also helps to keep cars from rusting.
          mr.vw
          • 2 Years Ago
          @GR
          My last TDI 350,000 miles on it... My Old man's 91 jetta 495,000 miles 2 summers ago when he sold it mk4 had 2 rust spots... The 15 year old comparison is weak because that's when Vw sales were the worst!
      ponycargt
      • 2 Years Ago
      Painfully cheesy... Could barely stand watching it. Especially the part with the crusty old cowboy.
      David
      • 2 Years Ago
      I am puzzled why they mispronounced "[das] Auto" at the end.
        Lachmund
        • 2 Years Ago
        @David
        it's actually the right pronounciation...it's german, you know
          mr.vw
          • 2 Years Ago
          @Lachmund
          They do various versions on purpose. I'm a mad men ;) I was in meeting discussing Vw radio ads... It's all planned guys.
          David
          • 2 Years Ago
          @Lachmund
          That's my point r-tard. They did NOT pronounce it as a German-speaker would, but rather, as an American would. That's what I find puzzling.
          Lachmund
          • 2 Years Ago
          @Lachmund
          @ david i AM german and it is a german guy...it actually is a german ADD...thanks for calling me a retard. just sad
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