Opel curtails plans for Adam EV
The article says that Opel had already made an Adam EV test mule using components from the electric Chevrolet Spark that goes into production next year. Even using shared technology, however, the anticipated pricing made it a bad business case. Opel's head of sales and marketing, Alfred Rieck laid out the chicken-and-egg scenario, saying that some customers are not willing to pay the higher prices for EVs right now, but that the only thing that will drive the prices down is increased sales.
With this in mind, it will be interesting to see where the Spark EV is priced and how well it does with customers.
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