Today is Veteran's Day, and General Motors is marking this year's holiday with an expansion of its Military Discount Program. Formerly available to active duty and retired service members, reservists and spouses, but as of now any veteran can take advantage of the program up to a year after his or her discharge. The military discount can be applied to most Chevrolet, Buick and GMC vehicles on top of other incentives. The press release below has all the details.
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GM Expands Military Discount, Welcomes Tuskegee Airman
Veterans Day ceremony includes war hero who helped integrate armed forces


DETROIT, 2012-11-08 – To commemorate Veterans Day, General Motors is expanding its military discount and welcoming a retired member of the Tuskegee Airmen to Friday's joint UAW Local 160 Veterans Committee and GM Veterans Affinity Group ceremonies at the GM Technical Center in Warren, Mich.

Previously available only to active duty, reservists, retired service members and their spouses, GM has broadened the discount program – effective immediately – to include veterans within a year after discharge.

"We wanted to accommodate the large numbers of returning veterans from Iraq and Afghanistan and the impending draw down of service members from all branches," said Linda Stouffer, GM marketing manager for vehicle purchase programs. "The GM Military Discount Program is just one way we thank the millions of servicemen and women struggling to balance the needs of their families and service to their country."

Most Chevrolet, Buick and GMC models are eligible for military preferred pricing, which can be combined with other incentives including GM Card points. To participate, veterans show a copy of their DD214 (discharge papers) to a participating dealer. All branches of the U.S. armed services are eligible: Air Force, Army, Navy, Marine Corps, Coast Guard and National Guard.

Friday's ceremony, which is free and open to the public, runs from 11 a.m. to noon (doors open at 10 a.m.) at the Alternative Energy Center Auditorium, located on the Tech Center campus. Guests are encouraged to enter the campus from Gate 9 on Van Dyke Road.

Retired Air Force Lt. Col. Washington D. Ross will attend the ceremony. As a member of the Tuskegee Airmen, Ross flew 63 long-range bomber escort missions during WW II in P-47s and P-51s, and later taught aviation courses until his retirement from the Air Force. Earlier this year, he was inducted in the Michigan Aviation Hall of Fame. Members of the Tuskegee Airmen Association and Tuskegee Airmen Women's Auxiliary Association will attend with Ross.

Speakers include Ken Barrett, GM chief diversity officer and retired Navy captain; Larry Millben, retired Air Force lieutenant colonel and Tuskegee Airmen Liaison Officer; Mark Deppe, GM senior design engineer and retired Navy lieutenant; Bob Brinker, UAW Local 160 veteran's affairs president; and Harry Coyle, Navy veteran and junior vice commander, VFW Post 6756 in Center Line, Mich.

"The heroic service of pioneers like Lt. Col. Ross reminds us that diversity of all kinds strengthens and improves every entity, whether it's the military or a corporation," said Barrett. "We hope the public will come, thank a veteran for his or her service, and go home with a history lesson that can't be found in a textbook or online."

The Tuskegee Airmen were an elite group of African-American pilots in the 1940s, and pioneers in pursuit of equality and integration of the Armed Forces. The term "Tuskegee Airmen" comes from the Tuskegee Institute, where primary flight training took place, and encompasses pilots, navigators, bombardiers, maintenance and support staff, instructors, and all personnel who kept the planes in the air.

By the end of the World War II, 992 men graduated from pilot training at Tuskegee. Of those, 450 were sent overseas for combat assignment, and 150 lost their lives while in training or on combat flights. According to the U.S. Air Force, the Tuskegee Airmen destroyed or damaged more than 409 enemy airplanes, 950 ground units, and sank a battleship destroyer. They ran more than 200 bomber escort missions.

With nearly 5,000 military veteran employees, General Motors' support for the United States armed forces spans generations. Today, Chevrolet assists Cell Phones for Soldiers, Achilles Freedom Team of Wounded Veterans, the Fallen and Wounded Soldiers Fund, a variety of employment and grassroots initiatives, and is the Official Vehicle of the Army-Navy game. The GM Military Discount program offers the industry's best discounts on most Chevrolet, Buick and GMC vehicles for active duty, reserves, veterans (within one year of discharge date) and retirees and spouses of the U.S. Air Force, Army, Navy, Marine Corps, Coast Guard and National Guard. GM also is a proud sponsor of the U.S. Chamber of Commerce's Hiring Our Heroes initiative aimed at finding meaningful employment for veterans transitioning to civilian life. GM's military community can be found on Facebook.


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  • 22 Comments
      Slizzo
      • 2 Years Ago
      Being a war veteran myself (and CIB recipient) my only regret is that I didn't serve enough years (4 years active duty, 3 years in my states Nat'l Guard) to warrant this discount. It's quite sad that all former Military cannot enjoy this "Military Discount" that was given on Veteran's Day.
      SloopJohnB
      • 2 Years Ago
      Why should it be limited to a year after discharge? There are so few veterans these days (and damn few in Congress!) that it would be a great marketing concept for ALL veterans.
      csrecord
      • 2 Years Ago
      What's the discount?
        • 2 Years Ago
        @csrecord
        [blocked]
          icemilkcoffee
          • 2 Years Ago
          Yup. It's real easy for the dealer to give you a spectacular 'discount' on the price, and then screw you over with an 8% interest rate.
      Radioactive Flea
      • 2 Years Ago
      Like they need anymore discounts. Go look up military pay and benefits.
        Kyle Speck
        • 2 Years Ago
        @Radioactive Flea
        yeah the pay and benefits might sound good, until you realize you're likely to work 12+ hour shifts even stateside, roughly once a month cq duty is 24hr, spend a year or two for every 4 in the sand away from all family and children, high risk of injury or death depending on job, needing to spend about an hour a day of your own time on physical training, and weeks or even months stateside where you're training in the field and unable to go home at night, oh and you give up most of your freedoms (your life now belongs to the military until your contract is up, hell you prolly can't even comprehend what that really means until you experience it). so how does that pay sound now?
        TIGGER
        • 2 Years Ago
        @Radioactive Flea
        Well it sounds obivious to me that you didn't serve a day of your life serving your country and to protect your family. If you think that the service men and women are making it rich in the military why haven't you taken them up on the offer? Tell me when was the last time you slept on a Navy ship with aircraft landing and taking off, or when was the last time you slept in a fox hole with someone shooting at you or one of your buddies? This just a small sample of what the military has to deal with, while we cannot be with friends or family, which maybe you wouldn't mind maybe. I'm sure if you looked around you might find some miltary members who can tell you all about the fun we have. All I'm asking of you is before you say we don't need anymore discounts try out some of these options first then you can say we don't need anymore discounts. Do some actual homework on this subject before you judge the very people who are protecting your rights to speak your mind. Thank you for your time. From a Disabled Vet
          SloopJohnB
          • 2 Years Ago
          @TIGGER
          Ratpack....it's not the military that are sticking their noses where they don't belong....chalk that up to the old, pale, male, and stale US Congress, the military industrial complex Eisenhower warned about in his parting address, and the various Republican and Democratic administrations. Chances are if it was up to State, there would be no wars.
          Ratpack
          • 2 Years Ago
          @TIGGER
          "serving your country and to protect your family" aka sticking there noses where it don't belong
        Just Stuff
        • 2 Years Ago
        @Radioactive Flea
        If you think they are so great, why aren't you in the service. Oh wait a minute, you probably don't qualify! And just for your information, most of these discounts don't apply for Vet, only active duty personnel and none of these programs were in effect when I left the service.
      • 2 Years Ago
      [blocked]
        Essende
        • 2 Years Ago
        @Ashea Dely, if you would know anything about communism you would know that they had the utter most respect towards their war veterans and the governments took good care/benefits to them after the service has ended which can not be said about USA.
      Glenn
      • 2 Years Ago
      I have been buying GM products for 45 years.I spent 2 years in Viet Nam.Wheres my discount.You have jacked your prices up so high,i cant afford to buy a new vehicle now.Gm,you are sliding down a slippery slope.You have already forgotten you were BAILED out by people like myself.I can only hope that when it happens again,you get flushed down the toilet,instead of getting bailed out.Greed Is Good!!!Right???.
        icemilkcoffee
        • 2 Years Ago
        @Glenn
        No good deed goes unpunished, right? GM is broadening their eligibility requirement, and people are still moaning "what about me?"
      Rick
      • 2 Years Ago
      That's a gesture all companies should make.
        Essende
        • 2 Years Ago
        @Rick
        Yes, after all, they did fight in the name of corporate greed without even knowing about it.
      S.
      • 2 Years Ago
      Looks like they've lowered the IQ requirement to post comments on the interwebs - the trolls are out in full force today.
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