The Daimler-owned car-sharing service, in an e-mail to customers, said it'll stop long-term reservation availability for its cars starting November 12. Given that the average trip in a vehicle is less than a half-hour and most reservations are made pretty close to rental time, car2go is reasoning that it's better to keep more of its cars available by making sure none of them stay out for too long.
The company made the policy change as it disclosed that Car2go Miami attracted more than 6,000 members within its first 100 days of operations, with users making more than 35,000 trips.
Car2go debuted its Miami service in late June with 240 Smart ForTwo minivehicles. Rental rates were set at 38 cents a minute and $13.99 an hour. The company raised prices at the rest of its US operations to those rates in September.
Check out Car2go's press release below.
- New carsharing program celebrates milestone with VIP event and photo exhibition at LMNT
MIAMI, Nov. 8, 2012 /PRNewswire/ -- car2go, the carsharing program that launched in Miami this July, is approaching its 100-day mark in the city and is announcing impressive membership numbers tied to the milestone date. More than 6,000 Miami members have signed up since its inception, and collectively the members have taken more than 35,000 trips in the 240 car2gos in Miami, a real sign that the blue and white smart cars have left a big impression on locals.
Beyond its aesthetic appeal, convenience, and ease, car2go's success in Miami testifies to a greater issue on alternative transportation, and locals seem eager to embrace new methods of getting around the congested city.
Nicholas Cole, president and CEO of car2go North America said of the success, "car2go provides Miami with a carsharing service that is unmatched in convenience, flexibility and fun. Our on-demand model of carsharing takes transportation to an entirely new level of accessibility; the people of Miami have realized that and have integrated car2go into their daily lives."
In honor of the 100-day mark in Miami, car2go will be hosting an event with a special photo exhibition on Saturday, November 10, at LMNT in Wynwood. The exhibition will feature a visual presentation by two devoted car2go members – lifestyle photographer Carlos Ramos and film director Giancarlo Loffredo, depicting a day in the life of car2go in Miami. From 5:30-7:30pm members and friends of car2go will be invited to attend a VIP test drive, enjoy food, refreshments, and live music. The Miami-based Latin-funk band Suenalo will perform a special concert from 6:00pm – 9:00pm in the Galleria at LMNT. The event is free and opened to the public after 7pm.
car2go is currently offering a special Fall promotion. For a limited time, those who register online can use the promotional code FALL2012 and pay just $10 for a lifetime membership and 30 free minutes of driving time. To register, please visit miami.car2go.com.
For more information about car2go, please visit miami.car2go.com, follow @car2goMiami on Twitter or become a fan of car2go on Facebook at www.facebook.com/car2go.Miami.
A wholly owned subsidiary of Daimler, car2go offers an innovative mobility solution redefining individual transportation in rapidly growing urban areas by offering a network of several hundred environment-friendly smart fortwo vehicles for rent. It provides an innovative mode of "on-demand" transportation, which complements existing public transportation alternatives by bridging the gaps commonly associated with the "first and last mile" of a public transit commute.
car2go is currently operational in 15 cities worldwide: Austin, Texas; Vancouver, British Columbia; San Diego, California; Washington, D.C.; Portland, Oregon; Toronto, Ontario; Calgary, Alberta; Miami, Florida; Ulm, Germany; Hamburg, Germany; Amsterdam, Netherlands; Vienna, Austria; Dusseldorf, Germany; Berlin, Germany; and Cologne, Germany. In November 2011, car2go launched the world's largest all-electric vehicle carsharing network in the cities of San Diego, California, and Amsterdam, Netherlands, with the deployment of 300 car2go smart fortwo electric drive vehicles in each city. Currently, there are more than 200,000 car2go members worldwide.
The innovation and environmental sustainability of car2go have earned international acclaim: In 2012, car2go was named the "Best Carshare" by the Vancouver Courier. In September 2010, car2go was recognized by the Austin Chamber of Commerce with the "Greater Austin Business Award" for its positive impact on traffic in the city. The same month, car2go received the "Clean Tech Media Award" in the category of "Mobility" in Berlin. In May 2010, car2go was honored by the U.S. Environmental Protection Agency (EPA) with its prestigious "2010 EPA Clean Air Excellence Award." Further information on car2go is available at car2go.com and media.daimler.com/ms/car2go/e.
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-BenzVans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services.
The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility toward society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, the brands smart, Maybach, Freightliner, Western Star, BharatBenz, Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2011, the Group sold 2.1 million vehicles and employed a workforce of more than 271,000 people; revenue totaled euro 106.5 billion and EBIT amounted to euro 8.8 billion.