bridgestone aiken sc
  • bridgestone aiken sc
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  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

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  • bridgestone aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

  • bridgestone tire aiken sc
  • bridgestone tire aiken sc

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  • bridgestone aiken sc

Bridgestone is in an interesting position. On the one hand, the tire manufacturer wants to increase its green credentials with its line of Ecopia products. These are low-rolling resistance tires that improve efficiency by around five or six percent and are now available in 50 sizes that fit everything from hybrids to large SUVs. They're even used on all Nissan Leaf electric vehicles. On top of the Ecopia line, Bridgestone has big goals to reduce CO2 emission from its entire products lifecycle by 35 percent (by sales) and improve tire rolling efficiency by 25 percent by 2020 (compared to 2005 numbers). The company is also researching making tires not just from traditional rubber trees (hevea brasiliensis) but alaso from latex found in a native southwest desert plant, guayule, and Russian dandelions. So, if we look at that hand, the company looks pretty green, right?

The reality is that it's difficult for Bridgestone to make really big changes.

The reality is that it's difficult for Bridgestone to make really big changes. For example, when Bridgestone invited us to visit the future site of its new off-road tire plant in Aiken, SC, we asked if, for example, adding a recycling fee to the sale price of a tire made sense, encouraging more tires to be recycled at the end of life. The problem, we were told, was that competitors might not do that, leaving Bridgestone at a price disadvantage. In short, Bridgestone can lead, but not on everything.

Bridgestone's current Aiken tire plant is a mid-size operation, one that can make up to 25,000 tires a day, in sizes from 15 to 20 inches. At that rate, operating 24-7, the plant uses 1,000 pounds of rubber every minute. Most of the plant's raw rubber – which is the sap from the trees, so someone called it "perhaps the most sustainable part of a car" – comes from Indonesia and Liberia. GM is the biggest customer for the finished products, but Toyota, Honda, Ford, Chrysler and Hyundai all get tires from there. Walking around the plant, you see massive machines (mixers that are three stories tall and require 4,000 horsepower to run, for example) and lots of storage space (425,000 tires can be stored in the attached warehouse). It's a big plant, and an expansion is scheduled to be in operation by 2015 to increase capacity. The big news, though, is the off-road plant that Bridgestone is building just up the road.



This $900-million plant, when it reaches full capacity in 2020, will go through 130 tons of raw rubber every day.

This $900-million plant, when it reaches full capacity in 2020, will go through 130 tons of raw rubber every day as it makes off-road radial tires. These are the huge tires that range in size from 49 to 63 inches. You know the type, the ones used on giant dump trucks and the like. The ones that can be bigger than people. Currently, Bridgestone competes against Michelin in the bignormous tire game and, since all of Bridgestone's off-road tires are made in Japan right now, there's an advantage to be had by making tires in Aiken for the North American market

Who uses these tires? One of Bridgestone's biggest customers for off-road radial tires is Suncor Energy, which drills for oil up in the tar sands of Canada. Bridgestone reps repeatedly called Suncor the "boss" in the customer-provider relationship, alluding to how important the company is in the process. Suncor uses the tires on the mindblowingly giant trucks that haul tons of material around the tar sands grounds. In fact, the tires are so important to Suncor and its efforts to keep oil production running smoothly that Suncor keeps a year's supply of tires on site, Bridgestone reps told us. The tires have an operating life of thousands of hours, but that's still 1,300 tires. And the 63-inch tire costs upwards of $80,000 per tire. So, in case you've ever wondered why oil made from tar sands costs so much more than "regular" oil, well, now you know one factor.


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    • 1 Second Ago
  • 16 Comments
      paulwesterberg
      • 1 Month Ago
      You mean the magic of the marketplace doesn't automatically fix problems like pollution, liter and waste?
        BipDBo
        • 1 Month Ago
        @paulwesterberg
        Pollution and waste should be reduced, but I don't understand what you have against the metric system.
          paulwesterberg
          • 1 Month Ago
          @BipDBo
          I am opposed to litter. The metric system makes sense, we would be a more efficient, prosperous society if we fully adopted it.
        2 wheeled menace
        • 1 Month Ago
        @paulwesterberg
        It can, actually, if allowed to do so. Our current government says that it should take all these things on. I'd say they do a poor job of protecting the environment though. The EPA is a joke. The problem is that the cost of pollution is not figured into the market at all. So there are no incentives to treat it as such. Look up Walter Block, he talks about tying pollution ( and other fun externalities ) to the market to allow it to be regulated far better. He could explain this concept to you better than i could.
      2 wheeled menace
      • 1 Month Ago
      "So, in case you've ever wondered why oil made from tar sands costs so much more than "regular" oil, well, now you know one factor." Yeah, those tires are expensive.. but what's the other additional cost? probably all the energy needed to extract and process the stuff. shipping us the massive amount of coal and clean water needed to extract and process the crap might be more profitable.. lol.. getting oil from tar sands is rather desperate and definitely says something about the world's oil supplies..
      Scambuster
      • 1 Month Ago
      The modern tire is a synthetic product made from mostly petroleum products such as the polymerization of butadiene. Natural rubber made from the saps of the rubber trees is added into the tire mixture in much smaller quantity to enhance certain performance characteristic of a tire. The American invention of the synthetic rubber tire is a product of necessity when during WWII the Japanese Imperial Army conquered southeast Asia where all rubber planations produced all of the world's natural rubber. As for tire recycling fee, insolvent California has been collecting them for quite a few years in the name of 'protecting the environment.' Like so many government 'protect the environment' fees, they are foremost revenue enhancement devices masquerading a tax.
        EZEE
        • 1 Month Ago
        @Scambuster
        Mmmmmmm, with Scambuster on this. The recycling fee, if not specifically put into a dedicated fund,mill do little to fix anything. Why not a 'core charge' or deposit (like with bottles) to encourage recycling? If you do not turn the tire back in, someone else will, happily. S. Carolina's business environment s great. I just had to assign a consultant to visit s. Carolina for a big plant being built. It was supposed to be in Florida, but red tape and other issues got the owner angry, then S. Carolina comes along and quickly moves to get the plant in. 700 mfg jobs will now be there instead of Florida.
          Marco Polo
          • 1 Month Ago
          @EZEE
          @ EZEE, LTW, I agree, recycling tax on tire should be included in the price, along with road tax. The information can be impregnated in the tire during manufacture, and solves the problem of fairness in revenue collection of road tax. (also gives a boost to local manufacture). A deposit system would work very well as long as the deposit was set high enough to make re-cycling worthwhile, but not so high as to encourage theft. Having such information on tyres (easily read by scanner) would provide all kinds of useful statistical information about different aspects of road use.
          EZEE
          • 1 Month Ago
          @EZEE
          @marco Darn....you are right on the theft thing. When I was a kid, people littered a lot. They put a deposit on all bottles and cans, and overnight....nothing. Te one for tires....that would be iffy. I live in a good neighborhood, but some little hoodlums stole all of the ford logos off of my fusion wheels. Little b*stards.
        Letstakeawalk
        • 1 Month Ago
        @Scambuster
        Putting a recycling tax on tires is much better than asking the tiremakers do do it voluntarily. Then they still have a level playing field for their pricing strategies.
      goodoldgorr
      • 1 Month Ago
      Im really not interrested to buy low rolling resistance tires. For having lower rolling resistance this tire have to be stiffer and the rubber have to be harder. This lead to a lower efficiency to absorb irregularity of the road and it also has less grip as the rubber is harder. For exemple, 10% reduction in rolling resistance give 50% less confort over irregularity and 50% less grip for braking in the rain. Also if your new car if factory equipped and calibrated for these new tires then it add cost as the manufacturer have to use different calibration for the suspention and abs breaking and then if you buy some other tires later on then all the thing is badly working together. Stop this new faschion marketing madness and heresy with green this and green that and ecoboost, low rolling resistance, eco mode, hybrid, plug-in, skyactiv, etc. Just build and sale the technology that im ordering to buy here since years. No more gimmicks and el-cheapo ideas that cost a lot and give nothing with huge marketing hacks. Build and sale real better breakthru cars at a lower price and with better specification then actual green and no green cars. Im tire of waiting for buying a car that i would be proud to own. Even if i were a millionnair i would keep my actual 2005 dodge neon for years as there is no interresting car for sale anywhere like ferraris, porsche, leaf, volt, buggati, prius, tesla, acura, toyota, aston martin, bentley, etc.
        • 1 Month Ago
        @goodoldgorr
        W
        • 1 Month Ago
        @goodoldgorr
        You have literally no idea what you're talking about. LOL
      • 1 Month Ago
      I think this company is very high quality, and reliable.Great guy. Great PRICING and great service. I can't say enough about I was very impressed with the quality and efficiency of my service. They came out on the same day,fixed my front door,the charges were reasonable.Great service Thanks a lot for sharing this amazing knowledge with us. This site is fantastic. I always find great knowledge from Thanks for the great post. You have a well written and informative blog especially for us. Hey … it's an amazing information dude. Thnx! For sharing this great. Fabulous blog!!! i like so much ,supurb blog...keep up the good work I also appreciate with this valuable information. Security is an important part of life. I really appreciate your ideas and information you have mention here. I'm also agree and in favor to your knowledgeable facts and information that gathered. Thanks for having it here.. Awesome post,the way you explained it is absolutely informative. Again thanks.Thanks for sharing this info. Our Company Votech offers its customers a selection of the best tires for SUVs, pickup trucks, cars and trucks. Votech quality tires for all delivered 4x4 Farhzeuge, The ultimate Votech products for offroad: Tyres 4x4, 4x4 wheels, 4x4 accessories, assistance and advice for the SUV. Best service and quality If you want to know some more about reifen4x4 and wanna buy for yourself the right now
      • 1 Month Ago
      I think this company is very high quality, and reliable.Great guy. Great PRICING and great service. I can't say enough about I was very impressed with the quality and efficiency of my service. They came out on the same day,fixed my front door,the charges were reasonable.Great service Thanks a lot for sharing this amazing knowledge with us. This site is fantastic. I always find great knowledge from Thanks for the great post. You have a well written and informative blog especially for us. Hey … it's an amazing information dude. Thnx! For sharing this great. Fabulous blog!!! i like so much ,supurb blog...keep up the good work I also appreciate with this valuable information. Security is an important part of life. I really appreciate your ideas and information you have mention here. I'm also agree and in favor to your knowledgeable facts and information that gathered. Thanks for having it here.. Awesome post,the way you explained it is absolutely informative. Again thanks.Thanks for sharing this info. Our Company Votech offers its customers a selection of the best tires for SUVs, pickup trucks, cars and trucks. Votech quality tires for all delivered 4x4 Farhzeuge, The ultimate Votech products for offroad: Tyres 4x4, 4x4 wheels, 4x4 accessories, assistance and advice for the SUV. Best service and quality If you want to know some more about reifen4x4 and wanna buy for yourself the right now , get us a visit : http://reifen4x4.com/
      • 1 Month Ago
      Have the tire recycle tax fund a tire recycle plant for each region of the US. This will create jobs. Make sure that the funds go directly to this tire recycling plant, not a general fund, until the recycling plants can prove that they no longer need those funds to operate. At that point it becomes a fee for paying companies to take away their old tires with a small core refund going, possibly, to toward the purchase of new tires. In this way the tire companies don't have an unfair advantage, and foreign companies don't complain, because the purchaser of the new tires pays, not the manufacturers, so they keep doing what they are good at, and we all benefit (we can only hope) from the tire recycling. I think the goal should be to make new tires form the old though. Just an idea.
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