Luxury automakers are always trying to find ways to pamper car owners, and now Lincoln is getting into the game by offering its Sync Services complimentary for three years on all 2013 models. Based on Sync, this technology can give automated information such as turn-by-turn directions and traffic updates, as well as news, stock and weather updates. It also has 24-hour live operator assistance for when users want to talk to a real person.

Lincoln Sync Services joins the ranks of Mercedes-Benz MBrace, Infiniti Personal Assistant, and after the three years of free service, users must pay $199 per year. Lincoln points out that Lexus only offers Enform free for one year and then charges just over $260 per year after that.

Scroll down to read more about Lincoln's in-car concierge service.
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Lincoln SYNC Services Provides Personal Touch With Unlimited Live Operator Assist

-Included with every Lincoln, Lincoln SYNC Services provides live, unlimited operator assist at no charge for the first three years of ownership

-Lexus charges almost $300 annually for similar service one year after purchase

-Lincoln SYNC Services provides access to information about traffic, news, sports, weather, stock quotes and movie listings along with business searches and turn-by-turn directions

DEARBORN, Mich., Nov. 7, 2012 – Live operator assistance through Lincoln SYNC Services is one more element of a warmer, more personal experience that will be a cornerstone of the reinvented brand.

Lincoln SYNC Services, included with every Lincoln, including the all-new MKZ premium midsize sedan, provides unlimited live operator assist for the first three years of ownership at no cost. This means customers can talk live to operators around the clock when seeking directions or searching for business addresses.

"The operator-assist feature of Lincoln SYNC Services gives customers personal service, which is the hallmark of our brand," said Kim Cape, Lincoln Marketing manager. "As Lincoln continues its reinvention, we are focused on delivering outstanding, personalized service starting when a potential client begins to learn about our cars and at every step of the buying and ownership experience."

Other luxury competitors begin charging several hundred dollars for similar service after a one-year trial period. A comparable Lexus package, for example, starts at $264.90 per year after one year.

Lincoln SYNC Services is part of a growing list of cloud-based driver assistance features offered by Lincoln aimed at delivering a personalized experience.

How it works
Cloud-based, on-demand, voice-activated Lincoln SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes and movie listings along with business searches and turn-by-turn directions. The "send to" SYNC features allow customers to send a location/address from www.mapquest.com to their car.

Seventy percent of all SYNC Services calls are for business searches and from those seeking turn-by-turn directions, said David Gersabeck, product manager, SYNC Services.

Using advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data, the Lincoln SYNC Services automated voice recognition system delivers turn-by-turn directions to the user. Further, with access to more than 14 million business listings, Lincoln SYNC Services directs users to the businesses they seek. Operator Assist works with both the business search and directions options.

At any time during a business search or directions interaction between the user and the Lincoln SYNC Services automated system, the user can say, "Operator" and connect to a live operator.

"This is more than getting from point A to point B," said Gersabeck. "It's about delivering a level of connectivity that provides fast, hands-free connections to businesses or residences without the need for drivers to take their eyes off the road."

When a live operator assists with a business search, the user can choose to receive turn-by-turn directions to the business, receive a text message with name, address and phone number information about the business (applies to certain phone carrier networks), or be directly connected to the phone number of the business. When a live operator assists with address entry, the user can have the directions sent directly to the vehicle.

The live operator services are provided by MyAssist, a leading live assistance and telematics service company for individuals and businesses based in Stevens Point, Wis.

About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. Follow us on Facebook at facebook.com/lincoln.


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    • 1 Second Ago
  • 37 Comments
      zoom_zoom_zoom
      • 2 Years Ago
      I have an iPhone, why would I want to use Ford's sTync
        DriftWeezle
        • 2 Years Ago
        @zoom_zoom_zoom
        Perhaps Ford should spend more time trying to harvest more power out of their upcoming 3 cylinder engine than tinkering with their Stync software. I so hate over-teched automobile offerings!! It doen't make driving any more fun... quite the opposite.
        dreadcthulhu01
        • 2 Years Ago
        @zoom_zoom_zoom
        Because you can use Sync to connect your iPhone to the car, and it lets you control it with voice commands.
      Vinuuz
      • 2 Years Ago
      They should just make better cars ( and not window dressed Fords) to actually try to sell.. Where is Lincolns RWD platform?
      • 2 Years Ago
      [blocked]
        DriftWeezle
        • 2 Years Ago
        Just having Mercury and Lincoln as additional Brands was never a problem. The problem is/was that Ford never really differentiated each brand's models from one another very well. Toyota seems to be doing just fine with their 3 US brands, GM is doing ok with their 4 brands (so far), same with Nissan's and VW's 2 US brands. So it can work, you just need a distinct vision for each, not just a more chrome and standard leather for the "upscale" brand's models. After all this time, how does Ford not really "get" this????
        Jason Alan Sipes
        • 2 Years Ago
        Good job keeping up with the news. http://www.autoblog.com/2012/10/19/lincoln-opens-dedicated-design-studio/
          imoore
          • 2 Years Ago
          @Jason Alan Sipes
          Still won't make much of a difference.
          • 2 Years Ago
          @Jason Alan Sipes
          [blocked]
          • 2 Years Ago
          @Jason Alan Sipes
          [blocked]
        ChrisH
        • 2 Years Ago
        I think the MKZ looks sufficiently different from the new Fusion, while I do agree that other models that are badge mates aren't separated as well.
      • 2 Years Ago
      [blocked]
        Big Squid
        • 2 Years Ago
        Ha, you sad corporate shill.
          Dean
          • 2 Years Ago
          @Big Squid
          I pose this as a serious question...not a joke or anything, but what does everyone here think Lincoln competes with? While the Ford Fusion roots clearly show through, it's better than anything they've had in a long time. It seems like Lincoln would do well trying to aim themselves at Buick, Acura, and Volvo. Again, I ask this in all seriousness, not as a joke. Thoughts?
      Edward
      • 2 Years Ago
      I do not ever want a touch screen IP. I want sensory feedback without quickly looking to find a knob or switch. I don't want my eyes from the road long enough to go through multiple screens while my death awaits me from all directions. Take it and shove it, Ford and the rest. Perhaps the best IP I've used was on the original Mazda 626, with most controls on the binnacle, at my fingertips, without my hands leaving the wheel.
        car czar
        • 2 Years Ago
        @Edward
        well I don't know who voted this up obviously you nor them have been in a ford/ Lincoln with SYNC your eyes never have to leave the road your fingers never have to lead wheel simply press a button say what you want I.E directions, song, artist, title,genre and even cabin temperature and so much more. I love my sync you would to if you tried it
      Merc1
      • 2 Years Ago
      Yawn. It won't do anything for sales or the brand. Acura and Lincoln are just so sad. M
      GasMan
      • 2 Years Ago
      "Lincoln admits their geriatric owners cannot comprehend Sync."
        car czar
        • 2 Years Ago
        @GasMan
        I drive a Lincoln and I'm only 27 all the luxury at half the price of the competition what is not to love. I just wish the new MkZ didn't look so long ford and Cadillac both seem to confuse midsize for full-size but Cadillac realized their mistake and created the ATS lets hope Lincoln does the same i would love to see a MKR based off the 2015 mustang
      neednoredemption
      • 2 Years Ago
      Note to BMW.... This is how a '4-door' fastback should look.
        Dean
        • 2 Years Ago
        @neednoredemption
        6 Series Gran Coupe. The 5 Series GT was just a mistake...
      Mr. Sled
      • 2 Years Ago
      Siri already does this for me? Droids do too. Hmmm.
      Dean
      • 2 Years Ago
      ...and this is going to help them, how?
      Avinash Machado
      • 2 Years Ago
      While Lincoln is floundering,their former sibling Jaguar is going from strength to strength. Perhaps Ford should have held on to Jag and killed Lincoln.
        Hossi Blumengaarten
        • 2 Years Ago
        @Avinash Machado
        I have thought of that for a long time, Ford should have closed down Mercury and Lincoln, sold Volvo and kept Jaguar, Land Rover and Aston Martin(they are GLOBAL brands with reputations, they can sell a big chunk of them around the world if you take time to make amazing cars)
      dohc73
      • 2 Years Ago
      Those old people in Boca Raton aren't gonna know how to utilize this. "Hello, welcome to Sync, how can I assist you today?" "I'm lost and can't find my senior living complex. Oh dear me."
        imoore
        • 2 Years Ago
        @dohc73
        Florida doesn't know how to conduct an election. What did you expect?
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