Automotive News reports Honda expects the popularity of its Fit subcompact to grow significantly over the next four years. President Takanobu Ito says he expects the model and its variations to sell around 200,000 units per year in North America by 2016. That's up from 64,177 units in 2011. The goal is part of a larger strategy to step up sales on this continent by 18 percent, and from the sounds of things, Ito expects the Fit to lead that charge. The tiny hatchback is slated for a redesign next year, and Honda will begin manufacturing the Fit in Mexico by 2014, which could help the automaker lower its MSRP or add content to attract more sales.

In addition, Honda has also made it clear buyers will be able to take home more bodystyles in the near future. While the automaker hasn't commented on exactly what that means, it has said we can expect to see a crossover spawned from the hatchback as well as a hybrid, but neither model has been publicly confirmed for North American consumption.


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  • 32 Comments
      PJA48142
      • 2 Years Ago
      The Fit today is what the Civic was 20 years ago. Not a bad thing, just the current reality.
      Wolf
      • 2 Years Ago
      I loved my Fit. They are a really handy car that is fun to drive and has a lot more space inside than the exterior dimensions let on. I welcome the idea of more Fit models like something with a bit more power and Hybrid models. It seems like they could be very competitive in the current market.
      • 2 Years Ago
      [blocked]
      Willie
      • 2 Years Ago
      not saying the fit isn't a great car, because lets face it its the only honda that has not become boring but for them to sell 200,000 car. i don't see it the competition is on par, and now after the pink version came out it made what kind of is a girls car into just a girls car.
      Tom
      • 2 Years Ago
      Seriously, people, it's half the best car ever made. (The other half is the S2000.)
      artandcolour2010
      • 2 Years Ago
      Just don't make a Fit "sedan" for America. Keep all of the various bodystyles hatches. A tiny sports coupe would be nice, but they have the CR-Z body already. It might be nice to make a non hybrid option for the Z to get some of the CR-X customer base back.
        • 2 Years Ago
        @artandcolour2010
        [blocked]
          Vinuuz
          • 2 Years Ago
          And it sells in Asia and Brazil etc. And sells rather well at that..
        Done Deal DR
        • 2 Years Ago
        @artandcolour2010
        I've said it before, if they offered the CRZ with a 200+hp K24 and no hybrid equipment for about 20k I'd love to have it as a DD. I'd consider a fit with the same configuration as well. Yes I understand I can do the same swap aftermarket, but why buy a new car for a DD to immediately chop it up and there are always issues (reliability/legality) of those swaps. Offer it from the factory and I'd be in.
      SethG
      • 2 Years Ago
      Honda, more bodystyles? Please don't follow the Sonic, A3, Versa, etc. in thinking that North American cars need to have a sedan. The Fit's bodystyle is one of it's strengths. Don't ruin another one of your cars.
      Hoale
      • 2 Years Ago
      They should make a civic wagon and accord wagon...I like wagons =/
      Ernie Mccracken
      • 2 Years Ago
      Is that why they ruined the Civic, to sell more of these? People should buy these instead of Civics anyway.
      DAnthony
      • 2 Years Ago
      I would like them to do a more up-market version of the fit. Not everyone who wants a compact car wants compact-car only features. Sun/Moon roof, maybe a turbo-boost engine, full alloy wheels/disc breaks...
      ccweems
      • 2 Years Ago
      Japan gets a 4wd version which would be a Subaru competitor and a sure hit in snow country. The Fit wagon (http://www.honda.co.jp/FITSHUTTLE/) would sell in sufficient numbers to justify its importation to previous Fit and Civic owners looking for something larger or to Element and CRV owners looking for decent gas mileage. The sunroof is so ginormous such that it weakens side impact. Perhaps in the new version they will add some structure to allow the sunroof. The one think I'd ask for is for decent carpet. The US fit had a nonwoven furry substance that at a distance looked like carpet. Up close it looked like a thin flocked Scotchbrite pad and felt even worse. Please don't mention the Rondo again. It was a Korean Aztek, it was ugly, rode poorly and got poor gas mileage (most were V6 autos), so you wonder why sale went down?
        Kip
        • 2 Years Ago
        @ccweems
        I'll be curious to see if there would be much uptake on a AWD model. Over the years, small cars with 4wd have had their followers, but didn't move the sales needle much. Cars like the Mazda 323 GTX, Toyota Celica All Trac, and Toyota Matrix AWD were all sales duds compared to their 2wd sisters. I think it mostly had to do with the upcharge (small cars are typically sold to more price conscious buyers and they're sensitive to a $1000+ upcharge on a $15k-17k vehicle) and the questionable performance benefit (more weight and greater parasitic loss versus limited snow performance gains against 2wd in a light car). Granted, different times and different vehicles. Maybe small cars are heavy enough and powerful enough now that a lighter AWD system with less of a power drag would be a noticeable benefit. Maybe consumers are "more educated" on the benefits/perceived benefits of AWD. But still, if history is an indicator, small cars with AWD aren't sales gold.
          Tom
          • 2 Years Ago
          @Kip
          Given how much bigger and more expensive the CR-V has gotten, I can see the market for a smaller, Fit-based CUV. But yeah, AWD won't do much for a small car with little power, especially compared to using winter tires (which are cheaper than AWD, too).
        GR
        • 2 Years Ago
        @ccweems
        A vehicle like a 4WD Fit as a Subaru competitor already existed. It was the Suzuki SX4. Too bad too many people over looked this and Suzuki fizzled out.
          S.
          • 2 Years Ago
          @GR
          My parents bought one instead of their 4th Subaru. They love it, great little car, 30 mpg.
      oRenj9
      • 2 Years Ago
      I'm calling BS. The Fit is a great car; without a doubt, the best in the segment, but this segment doesn't have anything that moves nearly that many units in NA. Consumers are more interested in the CUV segment, so their best bet to increase its sales is to jack this thing up by five inches and put some big ass tires on it. Even then, tripling sales is an unrealistic goal. Maybe they are banking on gas prices going up significantly between now and then, but if that happens, people will avoid buying new cars. Which makes this entire strategy moot. The only situation where I could see the Fit being a top 10 seller is if the US imposes a displacement tax on cars, but that won't ever happen.
        zoom_zoom_zoom
        • 2 Years Ago
        @oRenj9
        The primary market for the addition units is going to be Mexico. Canada also loves small hatchbacks.
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