By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."

It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.

In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Will Uesugi and Mitsubishi be successful in their push to sell more Mitsubishi models to Americans? Will a new Evolution be part of the plans? Excuse us as we shake up our Magic 8 Ball...


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  • 96 Comments
      JonnyO
      • 2 Years Ago
      What does Mitsubishi even stand for? Why is a buyer going to give them consideration over the competition? They need more than a total product overhaul, they need a reason for being and a way to communicate that to the buying public.
      vwynn
      • 2 Years Ago
      if i buy an evo... would it come with mismatched tires too?
      Matt S
      • 2 Years Ago
      Well, they better get their **** together then.
      Chip
      • 2 Years Ago
      I for one hope Mitsubishi stays. While I've never owned any of their cars, more competition is a good thing. No, their cars aren't competitive generally now, but that can always change. It's the auto industry, and turnarounds like this can happen at any time.
      Ezio 007 Shepard
      • 2 Years Ago
      As a Mitsubishi fan for many years, I do not see them as on-going concern in the US. I own 2 of their cars, but there is nothing in their current lineup that I have any interest in. They have 1 car, 3 variation, 1 SUV, 2 variations and 1 electric. (I believe the Galant to be dead, as no 2013 model info has appeared.) Why would I even shop them? They needed to build excitement for the brand again, and there is none. Why not make the RA as the new Eclipse? Why not make another halo car (3000 GT VR-4)? Nope, close your design facility, and rest on what few people understand what the Lancer Evo X is? No way to stay in business. Fast & Furious moved from the Eclipse to the GT-R, maybe I will do the same.
      greg v
      • 2 Years Ago
      i want a pajero evolution
      Mikey
      • 2 Years Ago
      Btw...Has anyone noticed that in a lot of Mitsubishi's for 2013 a "soft touch dash" is OPTIONAL?! That in itself is a red flag that you may not be getting what you are paying for.
      TailGunner
      • 2 Years Ago
      The intention might not be to pull out of the U.S. market, but the bottom line is what determines if it's a good idea to stay in this market or not. Mitsubishi of today is nothing like what they were in the '90s, with their current product portfolio being among the most stale among all auto manufacturers. Back then, the Montero, Eclipse and even the Galant competed quite well in their respective markets and as of today, everything they offer is near or at the bottom of their categories, the Evolution excluded. Subaru offers some oddball vehicles, but at the same time they have focus in the direction the company is going and fill niche market areas quite well.
      Scooter
      • 2 Years Ago
      Mitsubishi is suffering from an identity crisis. What should draw a customer to Mitsubishi? Who should buy a Mitsubishi? What is Mitsubishi offering that other makers don't? Galant, Lancer, Outlander, Outback, Lancer Sportback, all these vehicles lack a singular sales pitch. Mazda pitches "Performance", Toyota pitches "Reliability", Honda pitches "Reliability&modest Style", Mini pitches "Unique Design", Lexus "Powerful Luxury" BMW "Drivers Car", Audi "Performance and Modest styling", Mercedes "Tasteful Luxury". Mitsubishi cars are neither powerful, luxurious, highly affordable, fuel efficient or even stylish. They offer no edge in the crowded market of cars. Axe Galant, make Lancer faster and lighter, introduce a stylish sub compact, introduce a new 38+ mpg family sedan, and a better executed crossover.
        Jason Kellner
        • 2 Years Ago
        @Scooter
        One edge I can think of is their 10 year, 100k powertrain warranty. They could market the hell out of that and earn some new business, but they don't.
          The Wasp
          • 2 Years Ago
          @Jason Kellner
          They're not the only company that offers that.
          Actionable Mango
          • 2 Years Ago
          @Jason Kellner
          Wasp - True, but everyone seems to know Hyundai/Kia have it, and nobody seems to know Mitsu has it.
          SpikeFiend
          • 2 Years Ago
          @Jason Kellner
          In Canada, Hyundai/Kia don't offer the 10 year warranty...so it's just Mitsu. I really want to buy a lancer, but the interior is bad enough to keep me away until they refresh it (or I find something else).
      Teleny411
      • 2 Years Ago
      Mitsu needs some cars to sell!
      ckm
      • 2 Years Ago
      Maybe they should bring the full-size Montero back - I've seen it in Europe, it's really nice and with a V6 instead of a V8, it's much better on gas than most 7-seater SUVs....
        NightFlight
        • 2 Years Ago
        @ckm
        The Montero has never had a V8. Even when we had it here, it had a WOEFULLY under powered V6. BOF SUVs don't sell anymore, and it was discontinuted here because no one bought it. Bringing it back will do Mitsubishi no good as even less people now would buy it.
        Tourian
        • 2 Years Ago
        @ckm
        The Montero as it sits, would cost just as much as a Landcruiser or Patrol/QX56 if it was brought over. Toyota has a hard time selling these at those price but pride keeps them coming despite poor sales. Now is not the time for a small time player like Mitsu to enter that market.
        Robert
        • 2 Years Ago
        @ckm
        i agree. ive always liked the montero sport too. i think the proportions looked perfect, really rugged. other parts of the world got one after us and they kept what i liked but updated it nicely. been a few years since i looked it up. there may even be yeat one were not getting.
        montoym
        • 2 Years Ago
        @ckm
        Most 7-seater SUVs these days have V6's instead of V8's. Outside of the BoF SUVs(Tahoe, Suburban, Expedition, Excurision etc.), there are only 2 mass market SUVs that I can think of that have V8's(and they are an option), the Grand Cherokee and the Durango. The luxury makes still have theirs, but people aren't buying them for their fuel economy so the fact that they have V8's instead of V6's doesn't matter to the buyers, in fact, it's probably a plus.
      AcidTonic
      • 2 Years Ago
      I'm really enjoying my brand new 2012 Evolution X GSR.... They are like the General Electric of Japan. They aren't selling cars just to make money. Think Microsoft using their Windows $$$'s to fund a loss-leading XBox. Sure the Xbox isn't making them any money but they can afford to keep doing it. Same with the Evo X. A recent article was saying the exchange rates make the car approximately $60,000 at times yet they still keep selling them at a loss. Why? Because they can.
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