Motor Trend reports that Lancia isn't headed for the scrap heap after all. Chris Brown, a spokesperson for Chrysler, told MT the automaker will live on and continue to manufacture its Ypsilon hatchback in Italy. The remainder of the brand's vehicles will be built in America by Chrysler. What's more, Fiat CEO Sergio Marchionne has said future Lancia models will be co-developed with Chrysler. That's a big shift from what we heard last week. As you may recall, the German site Automobilwoche reported the sun was poised to set on the Lancia brand for good, due in part to economic woes in Europe.

Under the rumored plan, Fiat would then push Maserati farther downmarket to help fill the gap. As it turns out, Marchionne was simply talking about further platform sharing between Fiat and its profitable American brand. That means we can likely expect to see more Lancia-badged Chryslers prowling the streets of Europe very soon.


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  • 77 Comments
      speterjr
      • 2 Years Ago
      This is what Buick/Opel should be doing...
      vrmchris
      • 2 Years Ago
      hello to all. this should be no surprise to anyone. for decades now fiat has not made the investment necessary to have lancia and alfa romeo distinctly different from fiat. they were fwd, stylish, great to drive, but unreliable and downmarket from mercedes, bmw. an insult to their history. now with chrysler, fiat through sergio marchionne have the chance to revive both marques through rwd platforms being developed by chrysler. this is my proposed outline for lancia and alfa romeo. (1) apart from an entry-level fwd car, the rest of the line-up should be rwd/awd. (2) for lancia, fiat centro stile should be working with the house of pininfarina. lancia should represent luxury italian style. that should mean stylish, not trendy styling. sybaritic appointments in the interior. a gran turismo type of driving experience. (3) for alfa romeo, fiat centro stile should be working with the house of bertone (if they have found a chief stylist) or jason castriota. alfa romeo should represent cuore sportivo italiano. that should mean cutting-edge italian style. purposeful appointments in the interior with the emphasis toward the driver. a sporting auto that is far more engaging than anyone else short of a supercar. yet can be a daily driver. (4) both should be more expensive than they are today. but one would know that they are worth it. (5) both should be more exclusive than mercedes, bmw, audi. (6) maserati should not move anymore downmarket than it is already. this is something that should be done for the long-term. by now, one should be tired of merely "cutting costs". if volkswagen ag could take the long-term approach when it came to having audi mentioned in the same breath as mercedes and bmw, why not do the same fiat auto (mr. marchionne) for italian goods, either they are inexpensive or they are ultra expensive. when it comes to autos, i am of the firm opinion that there is a market for an upscale italian auto that does not cost six-figures to procure. but it must be stylish in the italian way, reliable, durable, and desirable. as an auto and driving enthusiast, i would look forward to the day when there is an italian alternative to the default german marques. please make it so mr. marchionne. you and your team have done well with chrysler thus far. and for that i salute you. regards, vrmchris
      Christos K. Dimou
      • 2 Years Ago
      These news are making more sense. Clearly, to scrap a Mark with such a history as Lancia is equivalent to shooting yourself in the foot. The truth is that, FIAT has no ability to absorb Chrysler and I believe that in the near future it will be the other way around. Still I will enjoy some of the italian spirit in the American way of building cars.
        Snark
        • 2 Years Ago
        @Christos K. Dimou
        Eh, Lancia is next to worthless. Its history is history. Right now, it's among the most pointless brands in the world, and it's being kept on life support mostly because FIAT is gambling that they can push a few Chryslers in regions where Lancia is somewhat well-established.
      Mason
      • 2 Years Ago
      Aren't 3 of Lancia's 5 cars already built here though? This isn't really breaking news.
      duq1212
      • 2 Years Ago
      Are you sure the Chrysler rep is Chris Brown, and not Scott Brown like MT reports?
      dsherline
      • 2 Years Ago
      Lancia? Well that's a flashback. Didn't know they were still around.
        ga7smi
        • 2 Years Ago
        @dsherline
        same for me - was a great Italian mark long ago
        • 2 Years Ago
        @dsherline
        [blocked]
      lindseymik
      • 2 Years Ago
      Mitt Romney isn't going to like this good news for US automaking. But, he will find a way to spin it negatively.
      • 2 Years Ago
      [blocked]
      heldt666
      • 2 Years Ago
      According to Romney, Obama sold Lancia to China, along with the Jeep.
      stprush
      • 2 Years Ago
      looks like the'll all be Chrysler garbage cars
      Adventurer
      • 2 Years Ago
      Nice to see a classic not dissapear.
      Jonathan Ippolito
      • 2 Years Ago
      Um brand engineering and rebadging failed for GM and is failing for Lincolyn so why do they think it will work for Lancia ? I don't get it !
        The Wasp
        • 2 Years Ago
        @Jonathan Ippolito
        There's a big difference in that GM rebadged many vehicles and then sold them all in the same market. Chrysler and Lancia are sold in different countries -- hopefully with no overlap.
          Classic Bob
          • 2 Years Ago
          @The Wasp
          A rebadge is still a rebadge. It's a global market now and everyone recognises rebadged Chryslers, people aren't stupid, no not even the Italians who certainly aren't buying them. The only Lancia selling well is the Ypsilon since it is a Lancia... If Lancia wants to sell rebadged Chryslers, they should inject some Lancia DNA into the cars, or at the very least give them a Lancia grille!
        55983
        • 2 Years Ago
        @Jonathan Ippolito
        No ****, but there's alot more than that that you don't get, like the fact that Chrysler and Lancia co-developing cars is NOT the same thing as rebadging. And that even if Fiat was just going to rebadge more Chryslers as Lancias, it wouldn't be the same thing as Lincoln or GM NA rebadging because it would happen in a completely different country...
        Sir Duke
        • 2 Years Ago
        @Jonathan Ippolito
        Jonathan, your statement reeks of ignorance and not understanding what the heck you are talking about.
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