In an effort to take the US luxury-sales crown from BMW, Mercedes-Benz is offering some sweet deals.

The German carmaker has told its US dealers they can offer discounts up to $5,000 on the GL-Class SUV for "VIP customers," a distinction to be determined by general managers. The program also includes $750 off C-Class, $2,250 for E-Class, $3,000 for GLK-Class and $3,275 for S-Class vehicles (which also includes 2013 models).

"We limit the number of cars" in the Customer Advocacy Program, says Mercedes spokeswoman Donna Boland in a Bloomberg story. "It is not carte blanche."

While BMW beat both Lexus and Mercedes in 2011 US luxury car sales, Bloomberg says Mercedes leads so far this year by 5,221 units. Experts quoted in Bloomberg's story expect the competition between the two German companies to continue through the end of the year, which could be really good news for luxury car shoppers.



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  • 22 Comments
      sinistro79
      • 2 Years Ago
      Mercedes has been moving so down-market with their quality over the years that there really isn't anything special about owning one anymore. I remember a time when people bought a Mercedes because they knew they'd get bullet-proof engineering that would last for twenty years. There was a time when a Mercedes was a Mercedes. But now Mercedes makes the C250 so they can compete with Acura. They make the GLK so they can compete with Volvo. BMW, on the other hand, has become so bland with their designs that you almost can't even tell them apart from some of the offerings from Kia and Hyundai.
      Dexter Morgan
      • 2 Years Ago
      Autoblog's article is slightly misleading. I work for a MB dealership and the program isn't targeted at any 'VIP' customers, nor does it work on the new 2013 GL (which has been very well received, If I might add). The $ 5K incentive applies to any customer who happens to be in the market for the previous-gen 2012 model year GL450, of which, there aren't many left. So yeah, a little fact checking goes a long way.
        Dexter Morgan
        • 2 Years Ago
        @Dexter Morgan
        Also, a quick check reveals that there are less than 200 2012 GL450's available in the country
      Ducman69
      • 2 Years Ago
      If "VIP" means very wealthy, they don't need the discount. And they risk insulting a lot of customers by pointing out that they aren't important, when they inevitably try to get the $5K discount.
      Nick Allain
      • 2 Years Ago
      I got a $5000 off on a Jaguar coupon code a couple weeks ago. It's good until February. Hoping for a career change before then so I can use it ;)
      haji
      • 2 Years Ago
      $5000 ? In Japan you can get a similar discount with a Camry. Or an Outback. Or an Elgrand...
      Richard
      • 2 Years Ago
      It's good to be king.
      lad
      • 2 Years Ago
      Mercedes is like all the other European makers; excellent engineering but with short-lived way too expensive parts. In my opinion if you want a dependable car, buy Asian; If you want to appear more important than you really are, buy a Mercedes.
      Myself
      • 2 Years Ago
      Doesn't matter, it would still be overpriced.
      freeflyer376
      • 2 Years Ago
      MB recently, like Honda, is making some of the ugliest looking cars I have ever seen. Only great looking model line in MB today is the C Class. I have seen the new 2013 SLs in person and I almost wanted to puke...and this is coming from a MB ad Honda fan. Audi/VW and Hyundai is hands down making some of the best looking cars out there among all model lines.
      Shahul X
      • 2 Years Ago
      There is a huge difference in quality and drive from an Asian car to German. I've owned 20 something Japanese cars before switching a few years back, had a vw, BMW and now 3 Audis. It isn't close... As for VIP. The other German luxury makes offer similar programs.. Usually for ceo's , media, etc... People you hope will be seen in your cars to get their employees and followers to buy also
      • 2 Years Ago
      [blocked]
      dluna71
      • 2 Years Ago
      I think if I went to purchase a vehicle and was told I didn't qualify for a discount because I was not important enough I would be shopping elsewhere. What a horrible misguided attempt at trying to try save some money and avoid using the dreaded rebate word. This is a very insulting policy towards potential customers.
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