The 2013 Volkswagen Beetle Fender Edition was announced back in May, and with the car hitting dealers soon, VW has finally released the pricing for the guitar-inspired Bug. There will be two versions of this new model: the Beetle 2.5L Fender Edition starting at $24,440 and the Beetle Turbo Fender Edition going for $28,130. These prices are for manual transmission-equipped models and (*) do not include the $795 destination charge.

To recap, the Fender Edition adds Volkswagen's 400-watt Fender audio system, exclusive instrument panel accents that mimic a guitar and V-Tex leatherette seats with unique cloth accents running down the middle. To spice up the styling even more, these cars also come only in Deep Black Pearl Metallic exterior paint with lots of shiny bits including the "Disc" wheels, brushed chrome mirror caps and even the headlights with the Bi-Xenon lighting with jewel-like LED daytime running lights.

In base form, the Beetle Fender Edition starts with the Beetle 2.5L with Sunroof and adds a $2,145 premium (almost enough that you could afford an Eric Clapton Fender Stratocaster) while the Beetle Turbo Fender Edition is based on the Beetle Turbo with Sunroof and Sound representing a price increase of $1,735 (a similar price as a Jim Root Fender Stratocaster). The 2.5L can also be equipped with the six-speed automatic transmission starting at $25,540, and the Turbo can be had with the DSG dual-clutch transmission for $29,200.

Scroll down for the full pricing press release for the Beetle Fender Edition, and also check out the gallery, showing a few new shots of the car.
Show full PR text
VOLKSWAGEN ANNOUNCES 2013 BEETLE FENDER® EDITION PRICING
Stylish Beetle special edition marries iconic names from the worlds of music and motoring


-2.5-liter manual transmission model starts from $24,440
-Sporty Turbo has a base price of $28,130
-Beetle Fender® Edition models are equipped with the Fender Premium Audio System, a striking sunburst-style dash, and Bi-Xenon headlights with LED DRLs

Herndon, VA - Volkswagen of America, Inc. today announced pricing for the 2013 Beetle Fender® Edition, a special edition of the popular coupe that marries iconic names from music and motoring. The Beetle Fender® Edition is available with two powertrains: the 170-horsepower 2.5-liter five-cylinder engine mated to either a five-speed manual or a six-speed automatic transmission; and the turbocharged 2.0-liter TSI® four-cylinder engine that's paired with either a six-speed manual transmission or a six-speed DSG® dual-clutch automatic transmission.

The 2.5L Beetle Fender® Edition includes all the features found on the 2.5L Beetle with Sunroof model, while the 2.0T Beetle Fender® Edition takes the Beetle Turbo with Sunroof and Sound as its starting point. Both vehicles offer a great value, with the 2.5L priced at $24,440 with the manual transmission and $25,540 with the automatic. The Turbo models start at $28,130 for the manual version and $29,200 for the DSG-equipped model. All prices exclude destination charges of $795 per vehicle.

The Beetle Fender® Edition is unique inside and out. From the outside, the car is distinguished by Deep Black Pearl Metallic paint, brushed chrome mirrors, Fender badging on the sides of the car, 18-inch "Disc" aluminum-alloy wheels, and Bi-Xenon headlights with LED Daytime Running Lights. Inside, there's a striking dashboard that incorporates the Fender badge and was inspired by the iconic Fender sunburst design. The Turbo models also have sport seats upholstered in V-Tex leatherette with unique cloth inserts.

And, of course, the Beetle Fender® Edition features the high-performance, award-winning Fender Premium Audio System. The concert-quality audio is the result of proprietary Panasonic® speaker technology, which cuts through noise, and dual-voice coil speakers that faithfully reproduce the sound of a live performance. The sound system consists of a 10-channel amplifier that provides a whopping 400 watts of system power to four Fender Deluxe™ tweeters, two Fender Twin™ speakers, two Fender rear speakers, and one Fender Bassman™ subwoofer.

The 2013 Beetle Fender Edition models will be in dealerships at the beginning of November.

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers.

About Fender Musical Instruments
Fender® is the world's leading guitar brand and a name that is synonymous with rock 'n' roll. Iconic Fender instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars, and amps such as the Bassman®, Twin® and Deluxe™ are known worldwide for starting the rock revolution and continue to be highly prized by today's musicians and collectors. For more information, visit www.fender.com

About Panasonic Automotive Systems Company of America:
Based in Peachtree City, Georgia, and with Detroit area operations located in Southfield, MI, Panasonic Automotive Systems Company of America is a division of Secaucus, New Jersey-based Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation., Ltd. (NYSE: PC) of Osaka, Japan, one of the world's leading developers and producers of innovative digital and other electronic products for consumer,
Business, and industrial use. Panasonic Automotive Systems Company of America also acts as the North American operating company of Panasonic Automotive Systems Company, which coordinates global automotive industry systems and components operations. For more information on Panasonic, visit www.panasonic.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 16 Comments
      d
      • 2 Years Ago
      I was disappointed that the Disc wheels were plastic caps on top of an eight spoke alloy. The disc caps probably won't hold up well. The Fender edition really isn't any more expensive than the standard version of the car. If you try to get the same options minus the special fender bits, it will be the same $29k with the DSG. The Turbo Beetle is the one to get because it ditches the torsion beam rear end, just like the Jetta GLI. It is a fun car with enough power and you can get 0% financing for 72 months on a 2012.
      • 2 Years Ago
      [blocked]
      J-Wheelz
      • 2 Years Ago
      They missed a trick there by not including a hole to plug in your Fender so you can play over the cars' soundsystem. That would have rocked
        dukeisduke
        • 2 Years Ago
        @J-Wheelz
        If you have some kind of Bluetooth speakers, you could do that through the BT connection.
        S.
        • 2 Years Ago
        @J-Wheelz
        They did that on the prev Jetta Fender package. Pretty trick if you ask me!
      mr.vw
      • 2 Years Ago
      Do you think guys think VW would've sold more beetles if they started at $10k-12k - following the original philosophy of the beetle.
      J
      • 2 Years Ago
      You can throw in a Marshall Stack along with the Fender, and it still doesn't detract from the fact that the Beetle is still a chick car....
      arrowspace90
      • 2 Years Ago
      These prices are just bait and switch. I contacted my local dealer and they said, "sure, we will find one for you"! Ok.... Then they mentioned there would be a "market adjustment" (mark up) of $2500. Wow, these cars are already premium price as listed. If I have to bid up the price like that, I might as well shop on E-Bay. Very disappointing.
      THE 507
      • 2 Years Ago
      A big disconnect to me is that the engineers from Fender and Panasonic didn't design the system exclusively for the interior of the Beetle. That's what always was unique for Bose systems. The Bose engineers literally designed the system to create the best sound patterns based on the confines and materials in the car's interior. No where does the press release state this.
      D-Ro-Man
      • 2 Years Ago
      If past history of the New Beetle continues, I can expect that unlike my Fender Guitar the main difference will be that my guitar will be worth more than this car in 5 years, and still actually work without constant repairs.
      Bassracerx
      • 2 Years Ago
      i really like this car but i dont want the turbo or the 2.5 engine i'll wait until next year when they kill off the 5 cylinder and replace it with the 1.8t or see if they offer it with the tdi
      miketim1
      • 2 Years Ago
      This is one of those cars you have to be really in love with to buy over the rest.
      Charles Houghton
      • 2 Years Ago
      I like how it says fender on the fender.
    • Load More Comments