Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own?

Parent company Ford trademarked the phrase "Lincoln Black Label" last month, and not only do we not have any clue what it might signify, the company might never apply the name to anything. It's an interesting way to go, though; Black Label is a hugely popular appellation for everything from soap to fashion to something called a "pore penetrator," and it's almost always meant to signify an appreciable notch above the norm. The question is, what kind of Lincoln could wear that badge and not be accused of being a cynical marketing exercise? Even on a Ford forum one poster wrote, "While I think that would be an awesome use of Black label unfortunately Lincoln doesn't have any vehicles nor the platform to back that up."

It would also be a departure from how Lincoln has signified its special lines until recently. Designer cars that began in the seventies, like the Cartier Town Car and Emilio Pucci Mark IV, gave way to the generic Designer trim level and then Signature Limited (itself a step above the Signature L) that was last used on the 2011 Lincoln Town Car. The present offerings are only differentiated by engines, lacking an equivalent of Ford's Titanium branding – on the MKS even the options packages are called "Equipment Group 20XA" – and this could be how Black Label finds a home. But tell us, what kind of Lincoln would deserve it?


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  • 61 Comments
      TuteTibiImperes
      • 2 Years Ago
      The Signature Limited wasn't a step above the Signature L. The Signature L was the extended wheelbase Town Car. The Signature Limited was a step above the Signature, which was a step above the Executive (livery) trim.
      merlot066
      • 2 Years Ago
      98 Mark VIII LSC (chrome wheels, black on black grille), 03 LS with appearance package (chrome wheels, black with black grille surround and chrome slats), and 05 Aviator Black Label package (chrome rims, black with black grille and spoiler) are all awesome "black label" Lincolns. While the new MKZ looks sharp in black with the dark machined rims, it's hard to get truly excited about it knowing that it won't be at the top of its class in handling like those Lincolns from not too long ago.
      CruzControl
      • 2 Years Ago
      This could very well be a top trim level for its future offerings. You guys need to give Lincoln a break. The design center has just opened, and management for the new division has just began to rub hands. Give them a little time before you guys cast judgement. A full revamp of the brand and a tailored, personalized service should be enough to recapture some market share.
      bluerings07
      • 2 Years Ago
      Make the grill black and have the headlights be a slightly exotic color. The "Black Label" would then signify being badass. Make another colored label for the most upscale/elegant trim, and make than color be a fancy name other than "red" or "blue" like "turquoise" or whatever...
      JustinBerkowitz
      • 2 Years Ago
      Busted link. This is the actual one: http://blog.caranddriver.com/lincoln-black-label-among-ford-trademark-apps-but-for-what/
      Randy
      • 2 Years Ago
      Maybe Lincoln has something new that all the haters haven't see yet.
        Jonathan Ippolito
        • 2 Years Ago
        @Randy
        Sadly they canceled their plan for a rearwheel drive flagship on par with their comptetitors years ago and the Mark10 that they promised dealers 2 years ago has never materialized .
      raider50
      • 2 Years Ago
      Remember back a little while ago when it was rumored that Lincoln had requested the 2014 mustang platform? Maybe that will be the car, along with SVT essentially "ecoboosting" a 5.0 for a cobra jet concept using "modified focus ST turbos" it ran faster than their 5.4 SC according to ford. So with the power potential of the current coyote engine with existing parts and a new sport platform to play with this could potentially be a game changer for Lincoln. Once upon a time Lincolns were hotrods from the factory, it would be nice to see them try to revive the brand to its roots.
      ferrari308gtbowner
      • 2 Years Ago
      As a previous owner of two Lincolns {a Mark VIII LSC and a LS V-8}, and a person in that 40-something category that everyone wants to market, the brand really does need to bring back the DEW98 platform. Stretch it out three to five inches (especially for rear leg room), have better materials on the dash and center stack and they would have a winner. They could use the existing 3.7L V6 for the base model and the 3.5L Twin Turbo Model as their performance upgrade. The 5.0L Coyote would be Heaven, but CAFE on a rear-wheel drive car will be bad enough. Toss in the new electronics of the day (My Lincoln Touch, Blind Spot warning systems, LDW systems, self-parking, etc...and lets not omit piston arms for the trunk, instead of the space stealing swan arms in the LS; they seriously ate up trunk volume. Because the car would have rear wheel drive it would be marketed to a different driver (think Lexus GS vs ES buyer) and sales for the MKZ shouldn't be stolen. They could even build a Mark X (which should be a 4-Door Coupe) off the same platform. Depending upon economies of scale, they could look at a "new town car" off the same chassis because the MKT just ain't cutting it! Nice interior, but the outside is a design that folks just don't car for. I've talked with several Lincoln LS owners and their biggest grips with the car were: Hard Plastic Dash/Center stack, the lack of backseat room, it would have been nice to get a Lincoln version of the S-Type R and most importantly.....THEY NEVER MADE A NEW VERSION! Over an eight year run, Lincoln sold nearly 250,000 of them. Add to this, the number of S-Types that were sold and you would think they could make a business case?? Nope, We get the Mark LT instead. Build this car, and work on your marketing campaign and you would have a winner.
      inthelv
      • 2 Years Ago
      Just do the modern version of this http://youtu.be/fJ3k-pG0Gxk and be done with and well on the road to redemption. Or maybe this http://youtu.be/ECv1xD-mIdM or how about this http://youtu.be/eNDOhoo-rrU or even this http://youtu.be/BeKCc1hSV-I ? Lincoln you have a stunning heritage of great cars, stick to what you know. I'm not saying go retro, but, find your DNA and go for it. And ditch the stupid MKZXT crap.
      Big Squid
      • 2 Years Ago
      What about Hormel Black Label bacon? What about Johnny Walker Black Label Scotch?
      Jason Sieben
      • 2 Years Ago
      Could it simply be for their livery vehicles? Maybe a way to differentiate the brand and win back some market share they are losing with a lack of the Town Car?
      drkfuzzy
      • 2 Years Ago
      You know, it could be for a service and not a product. Pay a small premium and get kid glove treatment at the dealer, free loaner cars, etc. Still, we'll see...
        Dean
        • 2 Years Ago
        @drkfuzzy
        Why should you have to pay a premium for those services, when other automakers offer them as part of the ownership experience (this may be more dealer related than anything else)?
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