- Nov 1, 2012
Tekked-Out Prius, Rowdy Camry round out Toyota's SEMA offerings
From the same Dream Build Challenge that brought the DragQouia to the SEMA Show, NASCAR stars Kyle Busch also got involved with the competition hoping to win $50,000 for their respective charities. Instead of building trucks like their NHRA counterparts, Bowyer had a Prius built for the contest while Busch stuck with a car he's very familiar with, the Camry.
Bowyer's Tekked-Out Prius is probably about as cool-looking as a Prius can get with its lowered stance, custom body kit, side cameras replacing the door mirrors and black-and-blue paint job matching the car's techie persona. Inside is where most of the mods took place with a totally redone interior including new fabrics throughout (including leather and Alcantara) and plenty of cabin tech such as the 17-inch touchscreen computer built into the passenger side of the instrument panel. Bowyer's charity of choice is the Emporia Community Foundation which goes to benefit Bowyer's hometown of Emporia, Kansas.
Named after Busch's apparent alter-ego (Rowdy Burns from Days of Thunder), the Rowdy Camry shows how mean a midsize Toyota can look with styling upgrades like a wide body kit, rear diffuser with integrated exhaust outlets and a ram air hood. The blacked-out Camry also has a lowered suspension and rides on staggered-width 18-inch wheels, and it was was built for the Kurt Busch Foundation. Scroll down for more information about both of these cars.
'Rowdy Edition' Camry Borrows Busch's NASCAR Nickname
TORRANCE, Calif., (Oct. 20, 2012) – Kyle Busch, whose 104 career wins across all three of its top series make him one of NASCAR's top drivers, is now hoping to head to the winner's circle in a different kind of race: the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com). Busch, one of four racing stand-outs pitted against each other in the vehicle-modification build competition, took on a 2012 Toyota Camry SE and remade it into the "Rowdy Edition" Camry, named for his "Rowdy" handle on the racing circuit. The Rowdy Edition Camry is all about style and substance.
"Our approach to the build [was] to make a car with the stance, attitude and handling of a road-race car while retaining the functionality of a production Camry," Busch said.
The modifications were carried out at Detroit Speed & Engineering (DSE) in Mooresville, N.C., under Busch's supervision.
Among the body modifications that the Camry received to realize the proper "Rowdy" image were a hand-formed, custom wide-body kit; custom front and rear belly pans; DSE-designed and fabricated front air splitter and rear air diffuser; and a custom, true dual exhaust system.
"This looks like something we should run at Daytona and Talladega," Busch said.
Since the official "Rowdy" colors are black, red, and white, they are predominant on both the exterior and inside, where black and red leather Lexus IS F bucket seats were installed to complete the look.
The "Rowdy Edition" Camry will premiere, along with its competitors in the Toyota Racing Dream Build Challenge, at Toyota's press conference at the Special Equipment Market Association (SEMA) show in Las Vegas on Oct. 30 at 11 a.m. local time.
NASCAR driver Clint Bowyer produced a Tekked-Out Prius, NHRA Funny Car driver Alexis DeJoria converted a Tundra pickup truck into a beastly desert pre-runner, and NHRA Top Fuel points leader Antron Brown modified a Sequoia for maximum speed. All four are competing for the Toyota Racing Dream Build Challenge title and a $50,000 check from Toyota to the driver's chosen charity. A win by Busch will benefit the Kyle Busch Foundation, whose mission is to empower young men and women by fostering life experiences and helping them achieve their goals.
Voting will open on Oct. 20 and will continue through Oct. 29. Fans will be able to vote for their favorite team once per day on the Toyota Racing Facebook page, where they can also enter to win prizes, including a Toyota Racing "Dream Trip," which will be given away to one lucky fan.
NASCAR's Clint Bowyer Pushes Technology Edge With Prius Dream Build
'Tekked-Out Prius' Chases Victory in the Toyota Racing Dream Build Challenge
TORRANCE, Calif., (Oct. 20, 2012) – Fresh from his third NASCAR Sprint Cup victory of the season on Saturday in Charlotte, Clint Bowyer finds himself neck-deep in another chase – to win the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com). Bowyer, currently fourth in the Sprint Cup Chase, is vying for victory in the vehicle-modification build competition and pinning his hopes on his "Tekked-Out Prius." He and his team have turned the world's most popular hybrid into a model of ultra-high-tech interactivity.
Bowyer, whose Prius was modified under his direction by RKM Performance Center in Mooresville, N.C., believes that taking the high technology for which the Prius is already famous to extremes will pave the way to victory.
"When you think of a hot rod, you don't think of a Prius," Bowyer said. "A young, sophisticated global thinker meets a connected, socially conscious traveler – that's the theme of the Tekked-Out Prius."
The RKM Performance crew performed major electronic modifications on the Prius, starting with a 17-inch custom touch screen with built-in Windows 7 computer, two ASUS 12-inch tablets, and a side-view camera system that replaces the factory mirrors. A staggering 45 feet of fiber optic lighting and a thumping 16-speaker JBL audio system with two amplifiers and six crossovers brighten the mood inside of the sinister-looking black-on-black Prius.
The interior also received major luxury touches with custom leather and suede upholstery, imported German carpet and electric blue stitching accents.
As a racer, Bowyer wanted the Prius to have some attitude, so a set of Megan Racing springs and shocks bring the hi-tech hybrid down "lower than a Sprint Cup car," according to Bowyer, while it rolls on a set of custom EVOD wheels.
The competition will be intense. Bowyer and his Prius are facing big efforts from fellow NASCAR driver Kyle Busch, who is creating a "Rowdy" edition Camry; NHRA Funny Car driver Alexis DeJoria and her modified Tundra Prerunner; and NHRA Top Fuel points leader Antron Brown, who is modifying a Sequoia for maximum speed.
Each is competing for the Toyota Racing Dream Build Challenge title and a $50,000 check from Toyota to the driver's chosen charity. A win by Bowyer will benefit the Emporia Community Foundation, which provides services and support to improve the quality of life in Bowyer's home town, Emporia, Kan., and its surrounding counties.
Voting will open on Oct. 20 and will continue through Oct. 29. Fans will be able to vote once per day on the Toyota Racing Facebook page, where they can also enter to win prizes, including a Toyota Racing "Dream Trip," which will be given away to one lucky fan.
The final vehicle builds will be unveiled during a press conference at the Toyota display at the Specialty Equipment Market Association (SEMA) show in Las Vegas on Oct. 30 at 11 a.m. local time. Fans will be able to tune in live to watch the entire press conference on the Toyota Racing Facebook page or LiveStream.com/Toyota and see the winner announced in real time.