- By The Numbers
- Nov 1, 2012
October 2012: Brewing Storm Edition
All that's left of Hurricane Sandy, which slammed into the Eastern US this week, is some rain showers and gusts of wind, but the effect of this storm-of-the-century will be felt by those in its path for months to come. Likewise, Sandy made landfall at the tail end of October, which means its effect on new vehicle sales for the month was minimal. However, despite the fact you can't see Sandy's influence in the numbers below, we suspect that next month those Atlantic winds will be impossible to ignore.
Nevertheless, Sandy didn't do too much to shuffle the order of automakers at the top of our sales list. Of the major brands, Subaru, Volkswagen and Dodge were all up over 20 percent compared to October of last year, whereas Toyota Motor Company and Chrysler Group led the way for major automakers with increases of 15.81 and 10.19 percent, respectively. General Motors posted a respectable increase of 4.75 percent, while Ford barely managed to remain positive with sales growth of just 0.39 percent.
Indeed, sales of Ford vehicles were about even, but the Lincoln brand fell 15.4 percent, its whole lineup having been outsold for the month by the Chevrolet Sonic alone.
Also down was Nissan North America, some 3.23 percent. This despite a positive performance by Infiniti (up 27.62 percent) and the newly redesigned Altima selling well.
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in October 2012 versus 26 selling days in October 2011, so there is no difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.